'Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutIonising the cinema experience.
In recent years, cinema attendance has been decreasing in mature markets, particularly within the European Union, where attendance fell 4.1% in 2013. In order to combat these falling numbers and to bring young audiences back to cinemas, industry stakeholders are developing with highly creative solutions. One of these approaches, known as second screen applications, has become a popular way of enriching the cinema experience.
Since the film App was released in the Netherlands in 2013 as the first second screen experience in cinema, other stakeholders such as Disney have jumped on the bandwagon...'