Where does the money go? Sometimes I am surprised myself when I look back
at the time and money we spent per project. Here is a quick breakdown of
the percentages on a typical Rebel Unit Media project. The interesting
surprise here is that creative (Idea generation along with script and
storyboard) are nearly 50% of the time/money cost in a project.
Anecdotally, I would have expected the skew to be more 30-70 or 40-60
skewed towards most time spent actually producing the content. The moral
of the story...Good ideas are hard to generate (and expensive!)