'1. Get to know your audience
Now is your chance. You will have days and weeks to immerse yourself in your target audiences to really get to know them, their tastes, their needs, their wishes and their desires. Book that Mediterranean cruise if you’re doing something for the affluent elderly! Go on blind dates to your heart’s content if you’re producing a dating show! It probably is slightly more fun if you’re working on Temptation Island than on Dog TV, but that’s not to say you can’t enjoy yourself… and learn a thing or two, no matter what your target audience is....'