"Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan. The event was co-sponsored by the Tides Foundation, a San Francisco nonprofit that funds philanthropic ventures, and featured Beth Janson, executive director of the Tribeca Film Institute and representing its All Access program, Didi Bethurum of the social action campaign 10×10 and the documentary Girl Rising, Michelle Byrd of Games for Change, and Libby Leffler, Facebook’s Strategic Partner Manager who interfaces with nonprofits, charities, and philanthropic causes.
A lot of the work discussed by the panel comes in the wake of theHalf the Sky movement, a book, film, and transmedia project that Filmmaker wrote about last October. The project includes a four-hour documentary, an hour-long redaction of the film, and multiple short films for use by NGOs in developing nations. The most recent component is the Facebook game “Half the Sky Movement: The Game” (pictured above)..."