Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies
Via siobhan-o-flynn
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Rescooped by Jeni Mawter from Tracking Transmedia onto Young Adult and Children's Stories |
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Via siobhan-o-flynn
Jeni Mawter's comment,
February 6, 7:39 PM
Of, course, there are new behaviours around reading in the digital age!
siobhan-o-flynn's comment,
February 6, 8:27 PM
absolutely!
Jeni Mawter's comment,
February 6, 8:49 PM
Siobhan, love your work! Thanks so much.
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Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...
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"The biggest question the publishing industry currently faces is, 'Are there new behaviours around reading'," says Matt Locke, founder of Storythings.
'Of course, there are!!!'