Via Gary Hayes
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Rescooped by Jeni Mawter from Pervasive Entertainment Times onto Young Adult and Children's Stories |
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Via Gary Hayes
Jeni Mawter's insight:
Clunky points of entry are a sticking point for interactivity.
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![The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Young Adult and Children's Stories | Scoop.it](http://img.scoop.it/sj4JZgAlvKygdvrHGBozRTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is a new set of rules to consider if you’re going to maximize the potential for success" ...
[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]
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Because audience engagement is central to this form of storytelling, make sure whichever platform you're using gets readers to interact in a very simple way. "Interface is king; nothing kills an ambitious multiplatform effort faster than a clunky point of entry," Jessica Clark, AIR media strategist, wrote in a yearly roundup of exemplary transmedia projects.