Via Gary Hayes
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Rescooped by Jeni Mawter from Pervasive Entertainment Times onto Young Adult and Children's Stories |
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Via Gary Hayes
Jeni Mawter's insight:
Clunky points of entry are a sticking point for interactivity.
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Sparksheet: "Speak to a film or television producer, writer or marketer and they might casually drop the term “transmedia,” a close cousin of platform agnosticism which is coming into its own as an industry. Last year we attended a conference in San Francisco all about transmedia" ...
Pictured: Henry Jenkins Via The Digital Rocking Chair, Christian Spließ Delete the scoop?
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Because audience engagement is central to this form of storytelling, make sure whichever platform you're using gets readers to interact in a very simple way. "Interface is king; nothing kills an ambitious multiplatform effort faster than a clunky point of entry," Jessica Clark, AIR media strategist, wrote in a yearly roundup of exemplary transmedia projects.