For a couple of years now, “transmedia” has been the buzzword most people use to define storytelling in the digital age. But while telling a story across different media formats (video, text, game, what have you) can be an effective way to engage people in a narrative, it's not the only way—nor is it necessarily the best. One of the most effective means of creating an immersive narrative is in fact one of the oldest: by serializing it....
"Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified
and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements. The best part about it is that each of those elements plays an integral part of the narrative. And without experiencing all of those elements, you miss the full story. That’s what makes transmedia storytelling a powerful tool for 21st century literacy and learning..."
Here's an article I wrote for EdTech Digest on Inanimate Alice. It'll give you an idea of how transmedia storytelling can transform literacy and learning. Inanimate Alice is an exemplary of that (and it's pretty awesome too!
'Luxury auto brand Infiniti has turned to "The Blair Witch Project" producers to create "Deja View," an innovative new piece of branded entertainment that embraces a choose-your-own-adventure storytelling model and digital platforms, including websites and smartphones, to unfold a mystery.
In developing “Deja View,” producers wanted to create an online filmthat adapts to the viewer, depending on their conversations with the onscreen characters.
Viewers who want to participate call 877-777-3785 to start the story....'
Rotana Ty shares a wonderful essay on collective learning for Permamarks blog. He has curated ideas by many thought leaders on the topic including Marcia Conner, Nilofer Merchant, John Hagel, Tiffany Shlain, Gideon Rosenblatt, J.
16-year-old Muslim-American girl Kamala Khan will be a polymorph who can lengthen her arms and legs and change shape.
Move over Black Widow and step aside She-Hulk: Marvel Comics is introducing a new superhero - a 16-year-old Muslim-American girl named Kamala Khan, to reflect the growing diversity of its readers.
The character, who will be the new Ms Marvel, lives with her conservative Pakistani parents and brother in the US state of New Jersey.
She will make her debut in January and appear in a monthly series starting on February 6.
"It is so important that we tell stories that reflect the ever-changing world that we live in and being a Muslim-American is so much a part of that," said Sana Amanat, the series editor, who also worked on the Ultimate Spider-Man andUltimate X-Men comic books. ...'