![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Young Adult and Children's Stories | Scoop.it](http://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
Via The Digital Rocking Chair
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age onto Young Adult and Children's Stories |
Scoop.it!
Via The Digital Rocking Chair
Jeni Mawter's insight:
Awesome infographic to show how the declining film industry is fighting back!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Henry Jenkins-Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.
Transmedia storytelling is cool. But what is it really? As the articles I've curated by Mike Jones say, there's a lot of hype out there about transmedia storytelling and we need voices to bring clarity to all the hoopla. This article also helps us cut through all the noise to get at what's happening with storytelling as it spreads across different media.
Why do I like transmedia storytelling? Because it allows storytellers to share backstories and stories from different points of view in ways that can be simultaneous. That's fun!
This article again brings a lot of clarity to people interested in transmedia storytelling. What has this got to do with business? Well, even small business can start sharing different aspects of their core stories in different media in various marketing channels. It's the wave of the future, so let's get our creative juices flowing and start figuring this out now. Via Karen Dietz, Eloisa Branco
Jeni Mawter's insight:
Expanding stories with different platforms, time lines, and points of view adds to the story experience. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Another great infographic.
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers.
Gr8 Infographics on how Documentary films are using Technology