![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Young Adult and Children's Stories | Scoop.it](http://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
Via The Digital Rocking Chair
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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age onto Young Adult and Children's Stories |
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Via The Digital Rocking Chair
Jeni Mawter's insight:
Awesome infographic to show how the declining film industry is fighting back!
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![Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Young Adult and Children's Stories | Scoop.it](http://img.scoop.it/EoMOBDAo-7OHElxY3w4GBzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ... Via The Digital Rocking Chair Delete the scoop?
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Another great infographic.
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers.
Gr8 Infographics on how Documentary films are using Technology