NEW MULTI-PLATFORM TIME TRAVEL ADVENTURE SERIES
infinity ring™ LAUNCHES WITH global promotional campaign
KIDS CAN PREVIEW THE INFINITY RING ONLINE GAME
ON WWW.INFINITYRING.COM STARTING TODAY
Scholastic (NASDAQ: SCHL), the global children’s publishing, education, and media company, today announces a massive worldwide campaign to promote INFINITY RING™, a new multi-platform time travel adventure series for children ages 8-12, launching on August 28th simultaneously in the United States, Canada, United Kingdom, Australia, and New Zealand with “Book 1: A Mutiny in Time” by New York Times bestselling author James Dashner. As the pioneering force behind the groundbreaking and international bestselling The 39 Clues® series, Scholastic expands its innovative multi-platform publishing program with Infinity Ring, a fully immersive reading experience which combines books, an interactive “Hystorian’s Guide” map, and an online game experience where readers travel back in time to “fix” history.
Starting today through August 27th, Scholastic has unlocked a special advance sneak peak of the action-packed 3-D Infinity Ring online game on www.infinityring.com. During the two-week sneak peek period, kids who play and register online will earn a special “Pioneer Medal,” a digital reward for being an early adopter of the online game. The full game site experience, which will allow kids to play as main characters from the books, launches August 28, 2012...