With much talk in the industry about innovation, Bob Stein, leading innovator in the book space for three decades, has some advice for publishers. Make books social, build the conversation around books, hire some bright people and lock them in a room.
If they do that, they just might have a chance, he insists. "The current system of publishing doesn't really support the shape publishing is taking on as it develops," says Stein, who founded The Voyager Company in 1985, the first commercial multimedia CD-ROM publisher.
But publishers are chronically slow at recognising what is happening to them and grasping the opportunities before they emerge. Stein argues that the real innovation is happening left-of-centre in sectors such as gaming, where collaborative narratives have already taken root. "The future is being born outside their field of vision," he says ...
Via Carisa Kluver