This Wednesday (July 25, 2012), Bizzy Bear Builds a House will be free on theApp Store for 24 hours.
One of the most exciting (and sometimes, quite scary) things about making apps is the fact that so much is new and unknown. The way we tell stories, the way we engage children, and the way we sell our products are all different to how we do things with our print books, which can be incredibly liberating. Selling our apps on the iTunes App Store presents a unique set of challenges around discoverability and marketing, and one of the ways in which app developers like us can try and increase our visibility on the App Store is by experimenting with pricing.
Very broadly speaking (and without taking into account other, admittedly large, factors like quality and brand power), apps that cost little are downloaded in greater numbers than apps that cost a lot (which is not to say that they make more money), and apps that are free are downloaded in even greater numbers. The more downloads your app receives, the higher it climbs in sales charts, and the more visible it becomes, and so the more likely it is to be downloaded by other people. This is what’s known as a positive feedback loop (there is an incredibly interesting book called Winners and Losers, which looks at how positive feedback loops – which are not always good – have affected different businesses).
We’ve never experimented with a free price model before, but we
Via Carisa Kluver