Young Adult and Children's Stories
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Rescooped by Jeni Mawter from Digital Storytelling
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Young Adult and Children's Stories | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
Jeni Mawter's insight:
Storytelling - how we all come at the world.
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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Jeni Mawter from Transmedia Storytelling
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Seven Myths About Transmedia Storytelling Debunked | Fast Company

Seven Myths About Transmedia Storytelling Debunked | Fast Company | Young Adult and Children's Stories | Scoop.it

Henry Jenkins-Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.

 

Transmedia storytelling is cool.  But what is it really?  As the articles I've curated by Mike Jones say, there's a lot of hype out there about transmedia storytelling and we need voices to bring clarity to all the hoopla.  This article also helps us cut through all the noise to get at what's happening with storytelling as it spreads across different media.

 

Why do I like transmedia storytelling?  Because it allows storytellers to share backstories and stories from different points of view in ways that can be simultaneous. That's fun!

 

This article again brings a lot of clarity to people interested in transmedia storytelling. What has this got to do with business?  Well, even small business can start sharing different aspects of their core stories in different media in various marketing channels.  It's the wave of the future, so let's get our creative juices flowing and start figuring this out now.


Via Karen Dietz, Eloisa Branco - Transmedia
Jeni Mawter's insight:

Expanding stories with different platforms, time lines, and points of view adds to the story experience.

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Rescooped by Jeni Mawter from Digital Storytelling
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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Young Adult and Children's Stories | Scoop.it

Learn why our brains go nuts for a good yarn -- and how you can recreate it.


Via José Carlos
Jeni Mawter's insight:

Why we are 'wired' for stories.

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Mervi Rauhala's curator insight, June 2, 2014 6:49 AM

This is rather long article but worth reading especially for marketing and communications people. Contains links to primary sources which is always a plus.