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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Young Adult and Children's Stories | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


Via The Digital Rocking Chair
Jeni Mawter's insight:

Awesome infographic to show how the declining film industry is fighting back!

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Justin Nalepa's curator insight, December 20, 2012 11:32 AM

In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 7:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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The Secret of Viral Videos, in One Hilarious Parody

The Secret of Viral Videos, in One Hilarious Parody | Young Adult and Children's Stories | Scoop.it

Neha Prakash: "We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation" ...


Via The Digital Rocking Chair
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