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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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Coldplay Tastefully Rocks Comic Book Fans’ Faces Off With “Mylo Xyloto”

Coldplay Tastefully Rocks Comic Book Fans’ Faces Off With “Mylo Xyloto” | Young Adult and Children's Stories | Scoop.it

Joe Berkowitz:  "The band behind hits such as "Yellow" and "Hurts Like Heaven" tries out a new medium with "Mylo Xyloto," a digital comic book based on its last album."


Via The Digital Rocking Chair
Jeni Mawter's insight:

Performance + Comics = Transmedia storytelling

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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
Scoop.it!

Soundplay: the Meeting of Music and Games

Soundplay: the Meeting of Music and Games | Young Adult and Children's Stories | Scoop.it

Laura Sterrit: " A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential. Instead of forcing them to fumble through new and unknown platforms, it is much better to partner with creators who hold an expertise in those areas" ...


Via The Digital Rocking Chair
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