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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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'Salinger' and the Future of Multi-Platform Storytelling

'Salinger' and the Future of Multi-Platform Storytelling | Young Adult and Children's Stories | Scoop.it

Via The Digital Rocking Chair
Jeni Mawter's insight:

No going back. Multiple platforms all the way ...

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The Digital Rocking Chair's curator insight, September 14, 2013 2:42 PM


Ron Mwangaguhunga:  "With the success of the "Salinger" synergistic multiplatform strategy, we take a look at the ways filmmakers are telling stories with games, apps, books, and graphic novels."

Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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Transmedia: Platform Agnostic Storytelling

Transmedia: Platform Agnostic Storytelling | Young Adult and Children's Stories | Scoop.it

Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms."


Via The Digital Rocking Chair
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Rescooped by Jeni Mawter from Transmedia: Storytelling for the Digital Age
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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Young Adult and Children's Stories | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


Via The Digital Rocking Chair
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