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Why is Generation Y having less sex?

Why is Generation Y having less sex? | You said generation Y ? | Scoop.it

Sex is pretty good, isn't it? Not just because it is useful for making babies, but also recreationally. It makes you happy. In a lot of ways, it keeps you sane, makes you feel excellent about yourself and reinforces your love of others.

So, it might come as a bit of a shock that, statistically, young people are doing a lot less of it. Various studies have shown that we're having less sex than previous generations. The results of University College London's recent National Survey of Sexual Attitudes and Lifestylessuggested that the frequency with which 16- to 44-year-olds are "mingling limbs" has been steadily decreasing over the past two decades. It found that women were having sex an average of 4.8 times a month and men, 4.9. Ten years ago this was 6.3 and 6.2, and 10 years before that, 6.1 and 6.4.

Where have these lust-filled liaisons disappeared to? It doesn't make sense if you think about the cultural attitudes of our time. After theMotion Picture Association of America introduced its new content rating system in 1990, producers went down the "sex sells" route and included more and more sex scenes in their films to bump up the rating. We've been inundated with footage of actors writhing around, baring buttocks and moaning with abandon ever since.

However, in the last five years, things have drastically changed; films such as Nymphomaniac and Shame and television shows like Girls and This Is England have endeavoured to tell certain (often ugly) truths about sexual behaviour. No longer are we subject to the gentle facial caressing and "barely any movement and yet explosive orgasm" sex of the 1990s (9½ Weeks – I'm looking at you). Instead we're faced with open discussions of sexuality, LGBT relationships, intimacy issues, fantasies, fetishes and role reversals – all portrayed without judgment.

If we're surrounded by sex in the media, and the overwhelming message is one of acceptance and "anything goes", why are we eschewing it in real life? Cath Mercer, a senior lecturer in UCL's Centre for Sexual Health & HIV, and lead author of the study, suggested that technology might have something to do with it, explaining that increased portable online connectivity could be behind the platonic patterns. It's not as simple as getting into bed, turning the lights out, and getting it on. These days, there's always something better to do – checking your emails, going through your sister's holiday photo album on Facebook or even reading a sex feature on the Guardian's website …

Put two people who are attracted to each other in an empty room for an extended period and they will probably end up rolling around on the floor in an amorous embrace. Add a couple of iPhones and Wi-Fi, and you're more likely to witness them comparing their Instagram accounts. It's easier, more comfortable, and – socially, emotionally and literally – less messy. Technology is simultaneously bringing people together, and forcing them apart: the ultimate cleaver.

One of my ex-boyfriends would, as standard, roll over and check his BlackBerry as his first post-coital act. After a while, I started to do the same. There was an unanswered question: what have I missed? It became a serious issue, something we subconsciously asked beforehand – what would we miss if we had sex now? Is there time for this? Would it be more convenient later?

Surely it's this analytical, overthought and overwrought sexual attitude that is to blame for our loss of libido. Tech is a significant part of that, but you can also see it in newspaper articles, on television, on the front covers of magazines and running through the veins of our culture. Sex is an animalistic and primal activity. Our brain may be the biggest erogenous zone, but the basic ins and outs of the process just come down to our body wanting something.

Intellectualising bodily functions can be a quasi-dangerous activity. Rather than enjoying the process of getting it on with another human being, it becomes all too easy to find yourself asking questions that don't have useful answers: Why did you want me from behind? Do you prefer my eyes to be closed or open? How come you find sex in the morning so much more fulfilling than sex at night? There's a drive to psychoanalyse sexual behaviour without any real need to. Ultimately – does it matter? Or are you just making it matter?

Several of my friends have recently opened up about their sexual anxieties. From serious intimacy issues to a desire to flirt or fumble with everyone apart from their other half – the overwhelming and overarching thing that tied them all together was that they all had sexual anxiety.

It turns out that many of the people I know are thinking about sex a lot. However, they come home from work, watch TV, scroll through Twitter and, if sex does occur, it is usually the last thing to happen in the day, almost as an afterthought. For us single folk, it's just as dire: we endure moments of physicality bursting from stretches of celibacy. It's no wonder that 25- to 35-year-olds were collectively the lowest-scoring age group for monthly fornications – we're all either ignoring our partners or desperately seeking one.

Who would want to have sex when it's associated with a world of neurosis? When you know that every aspect of it will be analysed? It makes sense that we're burying ourselves deeper in our virtual connections to another person, rather than reaching out and touching them.

Before you start weeping into your self-inflicted chastity belt, there is a simple cure. We can't get rid of technology and we can't close our eyes to the incessant coverage of sex in the media. We can, however, stop letting it affect us. Why are you reading this sex-drenched article? Cease this immediately and go out and find yourself some nookie. Don't think, just act. Chances are, you really need it.

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Social porn: why people are sharing their sex lives online

Social porn: why people are sharing their sex lives online | You said generation Y ? | Scoop.it

Frances Perraudin: From PornTube to Pinsex to Pornostagram, sex websites are following the lead of social networks, allowing users to like, share and comment on each other's pornography


In his 2008 book, Click, online behaviour expert Bill Tancer declared thatsocial media was overtaking pornography as the most popular destination on the internet. Those aged 18 to 24 in particular were replacing pornography use with more stimulating social networking pastimes. After the porn frenzy that was the first decade of the internet's life, users seemed to be finding more "sociable" ways to occupy their time.

Five years later and social media seems to be firmly ahead of pornography in the race for internet dominance – social networking sites make up four out of 10 of the world's most visited sites. Research fromPew's internet project suggests that 90% of 18- to 29-year-olds in the US use social networking and 71% of online adults are on Facebook.

But it's safe to say that pornography still remains popular. It's notoriously difficult to come by reliable statistics on porn use or the porn industry, but Pornhub – one of the biggest online providers – claims to have hadmore than 14.7bn visits in 2013, with more than 1.68m visits an hour.

However, the line between porn and social media is beginning to blur. From Fuckbook (a porn version of Facebook) to Pornostagram (a porn version of Instagram), to PornTube (a porn version of YouTube), online pornography websites are increasingly starting to behave like social networks – encouraging users to share, like, rate, comment, curate and even create content.

Traditional social media sites have always struggled with the "pornography problem" – the peculiar fact that whenever a means for people to share things online is created, people will start sharing explicit material. It only took four days after Twitter launched Vine for a pornographic video to creep to the top of its "Editor's Picks" list.

From his position in the digital startup industry in Barcelona, Christian Thorn noticed this tendency and spotted a business opportunity. "If people are putting that stuff up on social media, then they want a site that will allow them to do it," he says.

Thorn went on to found Pinsex – another addition to the social porn family – just over a year ago. It behaves like the photosharing website Pinterest – a virtual pinboard that allows users to collect images they like and follow others who have similar tastes. Pinsex does exactly the same, but with porn. In its first year 50,000 users have signed up and the site attracts 300,000 visits each day.

A tamer example of the material on the site – a photograph of a topless woman on a beach at dusk posted by a user called Nick – has had 124 repins and 382 likes. Many of the comments cannot be repeated for obvious reasons. "Pure perfection man," one user has commented. "Doesn't get much better than that," reads another. One user, who is apparently female, writes that she will follow Nick, if he follows her back.

"A few years ago nobody would have predicted that people would take pictures of their food and put them on Facebook," says Thorn. "People would have said: 'Who is interested in what I had for lunch today?'" Nowadays people are happier to share, he says, and that applies to porn too.

Pinsex users can be broadly split into two categories – those who just like to curate their own collections and enjoy other people's, and those who are creating their own images. "There are a lot of users posting amateur porn on the site and that porn might not be as beautiful and airbrushed – like you see in magazines or whatever – but it's very popular."

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7 Things Generation X & Generation Y Can Agree On

7 Things Generation X & Generation Y Can Agree On | You said generation Y ? | Scoop.it
Is it just us, or does it sometimes feels like the Internet is one giant argument between Gen Yers and Gen Xers? How all this Millennial finger wagging happened
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Why Generation Y Is Addicted to Living Life Above the Law

Why Generation Y Is Addicted to Living Life Above the Law | You said generation Y ? | Scoop.it

My generation inherited the digital era. For better or for worse, it found us. Immersed in user-generated content since day one, it became my generation's instinct to create, and perhaps more exceptionally, to share our creations with the world. We rapped to the Lion King, invented the cat meme and edited our own encyclopedias.

But, alas, current copyright law opposes our collaborative instinct. It chokes to death our creative spirit. It challenges fundamentally what and who we are.

Pulling incessantly in opposite directions, copyright law and my generation have agreed to a stalemate. The law proscribes the very behavior that defines us. It prohibits precisely what it means to be and feel young.

Inevitably, we ignore or even abandon the law altogether. We pirate the music that we love and become criminals in the process. Condemned to a destiny of piracy, we lurk thirstily in the sea of cyberspace.

But are we to blame for our piracy? Are we to blame when, we intersected, as if by fate, with copyright law that denied our collective identity? Are we to blame when, with no strategic way to bypass it, we had few options but to break the law?

While the answers to these questions are elusive, our problems remain solvable. Our solutions, however, require compromise. My generation must now assume responsibility for its actions. We need to work hand in hand with lawmakers to strike a balance in which copyright law protects existing intellectual property, but doesn't stifle the creation of future intangible assets.

We need artists working with us. We need them to make their work more available and recognize the artistic value in doing so. Those artists audacious enough to embrace piracy culture will likely expand their outreach and impact larger audiences of consumers and co-creators alike.

Counterintuitive indeed, artists are already cashing in on free music distribution. A new generation of rappers is building revenue streams around the creation of free digital content. J. Cole, Wale and Mac Miller, to name a few, are well known for attracting fan bases with complementary mixtapes and eventually converting their fans into paying customers.

Most recently, rap newcomer Lil Dicky made headlines when he released a barrage of32 independently-produced songs, entirely free of charge. In the process, he harnessed the support of a YouTube army. He's now selling out concerts with Schoolboy Q and Ludacris.

For Generation Y, these developments have profound implications. Our approach to reframing copyright law within the context of the ever-changing digital era must be predicated on the principles of creativity and collaboration. So long as Generation Y accepts that artists deserve adequate compensation for their labor, and the artists themselves uncage their creativity, we will together push forward the frontier of innovation. Together, we will d

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The Best Slides and Video comparing Gen X/ Gen Y / Millennials

Listly List - Understanding Gen Y - The Best Slides & Video comparing Gen X/ Gen Y / Millennials & Boomers - (Graham Brown mobileYouth) PART 1: 50 Youth Marketing Trends for 2009, Graham Brown - The Mobile Youth: Voices of the Mobile Generation, GenY the definitive who, what, why?, MROC's & GenY: get the 'research' party started!, How to think like a network, Presentation 5 How understanding the generations benefits marketing, Consumers of tomorrow insights and observations about generation z, Engaging Millennials - Engauge Presentation at DMA09, Engaging millennials - How different it is ?, Mobile Advertising and Gen Y, Boomers&millennials, Users by Generation, Norms and Characteristics of the Net Generation, Engaging Emerging Generations: Demographically Changed and Generationally Redefined, and Content & Format of Meetings for GenY, Mady Keup
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The Impact : How Millennials Can Infiltrate Generation Y

The Impact : How Millennials Can Infiltrate Generation Y | You said generation Y ? | Scoop.it
Generation-Y. The natural born rivals of Millennials. While Those Y'ere feuding with X'ers for years, they have now seemed to have made an alliance and turned their venom on you. They're smarter. Work harder.
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5 Ways to Retain Gen Y Workers

5 Ways to Retain Gen Y Workers | You said generation Y ? | Scoop.it
To keep young talent, you need to understand their values and how they work. (5 Ways to Retain Gen Y Workers > http://t.co/PCkNjg9KJY)
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Why Gen Y Is Better at Your Job Than You Are

Why Gen Y Is Better at Your Job Than You Are | You said generation Y ? | Scoop.it

Maybe the reason that young people are optimistic in the face of a poor job market is that young people can probably do your job better than you can.

The truth is, the older set-I'll let you define that-has a bunch of shortcomings when it comes to competing with today's workforce. Management consultantStephen Denning has a great little history of management in his new book, The Leader's Guide to Radical Management.He points out that managers of the 20thcentury were trained to supervise people to get them to do stuff, to perform tasks. But now that most people are knowledge workers and not semi-skilled workers, we need managers who inspire, motivate, and encourage collaboration-managers, even, who care about the well-being of their employees and strive to make the workplace meaningful. And that's not a corporate world where the older set is generally comfortable.

Yup, I'm arguing that Gen Y - that age-group that gets dumped on for acting all entitled - can teach you something about making it in the modern workforce. A lot, actually, because Gen Y is more prepared and has an advantage over older folks with far more experience. Here are areas where Gen Y can run circles around you:

1. Productivity 
Young people can find information faster and sort information faster than older people. For example, young people are more likely to use the best tool at the best time: They collaborate on wiki-type tools with ease. They crowdsource. They're aces with downloading software onto the company laptop to become more productive and efficient. Think about it: Younger people don't utter the phrase "information overload" because they don't feel it; they benefit from the plasticity of the brain, which has adapted, over their Internet-based lives to process information faster.

2. Communication 
It's popular to worry that Gen Y can't write and talk face-to-face, but that's nonsense. It turns out that young people are better communicators than everyone else. A large and long-term study at Stanford shows that the process of writing online, for a large audience, throughout childhood, is a terrific way to learn to write effectively - far more so than the process of writing for a single reader (i.e., the classroom teacher). And while most generations wrote only for school assignments, Gen Y-ers have been writing constantly ever since they could type, which means since they were little kids. The Stanford study concludes that living online makes Gen Y's communication skills sharper and more effective than those of older generations.

3. Career mobility 
Here are some sectors that are getting absolutely killed right now: Banking, manufacturing, real estate, and construction. Sure, young people are in those fields-and others, for that matter, that have been hard hit-but these sectors are crowded with Baby Boomers. And Baby Boomers just aren't as comfortable as their younger colleagues when it comes to job-hopping. I realize it's generally easier to job-hop when you're younger, for all the obvious reasons, but I older people just have to lower their salary expectations, be open to the idea of changing fields, and realize that the in-demand jobs now require skills where years of experience don't matter: tech communications analystsself-enrichment educators, are occupations that are booming right now.

4. Career resilience. 
Young people use entrepreneurship as a career safety net. And when they don't earn enough money, they are likely to move back in with their parents, which is probably not a bad thing for them to do (Parents: comments below please). This means that when young people can't find a job they like, they make their own, and that makes it easier for them to ride out a lousy economy.

Even better, young people are starting companies in their parents' basementinstead of taking entry-level jobs. They are choosing temp jobs over full-time jobsand they care more about where they live and what they learn in their careers than they do about titles and salaries. The ability to live where you want has never been greater, and new resources are popping up to help people achieve this flexibility.

So what can you do if you're feeling nervous about job security? Congratulate yourself for being realistic. There is no job security anymore; and we all know that age discrimination against baby boomers is rampant (sorry, but it's true). But here's the key: No matter how old you are, you can learn Gen Y skills. Learn to communicate as they do, and learn to collaborate as they do. Stop worrying that the younger crowd is getting the jobs you want, and start thinking more like a Gen-y-er. And if you want to know what generation you a really fall into, take this test.

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Generation Y funny infographic

Generation Y funny infographic | You said generation Y ? | Scoop.it
Generation Y. This is not mine, it's a repost... I just thought it'd be nice to spread the word! Source: www.upworthy.com/i-want-to-understand-why-all-these-mil
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Generation Why: Deloitte Study Shows That Money, Not Ideology Is The Biggest Obstacle To Buy a Car

Generation Why: Deloitte Study Shows That Money, Not Ideology Is The Biggest Obstacle To Buy a Car | You said generation Y ? | Scoop.it

One of the main criticisms of Generation Why is the lack of hard data to support this column’s ongoing thesis: that the lack of interest in car ownership among millenials is related to economics, rather than any sort of anti-car/pro-environment/pro-urban ideological shift among young people. Now, a key study from Deloitte confirms our initial hunch: young people want cars, but cannot afford them, and the notion of a car-free future, with walking, cycling and transit replacing the automobile (whether privately owned or shared via a service like Zipcar) is an unrealistic fantasy that somehow continues to have currency.


The cost of driving is a pervasive theme throughout. Gen Y drivers are three times as likely to give up their car if the cost of driving becomes too high, and would be willing to give it up if it conflicted with their lifestyle choice (like living in a walkable neighborhood where a car is a hassle or unnecessary). Even the desire for a hybrid powertrain (strong among Gen Y buyers) is motivated by cost savings rather than any sort of environmental consciousness, with 53 percent of young consumers telling Deloitte that saving money on fuel is their primary motivation for opting for alternative powertrains.

Even with affordability emerging as the key factor in getting younger buyers to purchase new cars, 92 percent of the those surveyed plan to buy a new car at some point, with 75 percent planning on purchasing one within 5 years. Based on Deloitte’s findings, it looks as if the mass abandonment of the automobile will continue to be a pipe dream for only the most radical anti-car types, but don’t look for it to disappear from public discourse any time soon

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Millennials Will Change the Workplace Culture, Here's how Employers Can Adapt

Millennials Will Change the Workplace Culture, Here's how Employers Can Adapt | You said generation Y ? | Scoop.it
Millennials Will Change the Workplace Culture, Here's how Employers Can Adapt
Fox Business
31% believe that genetics/DNA tests are valuable in better understanding of their health.
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Understanding Generation Y - A Media Specialist's Guide to the ...

Understanding Generation Y - A Media Specialist's Guide to the ... | You said generation Y ? | Scoop.it
Generation Y kids seem to be so attached to their phones; just try and take it away from them. They want you to believe that they can multi-task efficiently while texting on their phone. I don't think so.
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How the Recession Changed Gen Y

How the Recession Changed Gen Y | You said generation Y ? | Scoop.it
How the Recession Changed Gen Y
U.S. News & World Report
On one hand, millennials, also known as Generation Y, seem more interested in financial literacy and taking control of their financial management.
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How to choose between Facebook and LinkedIn - JulienRio.com

How to choose between Facebook and LinkedIn - JulienRio.com | You said generation Y ? | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
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Readers' reaction to the Guardian's Generation Y takeover

Readers' reaction to the Guardian's Generation Y takeover | You said generation Y ? | Scoop.it

All week you've been hearing from the Guardian's 10 digital trainees. And boy, have they heard from you. In tweets, Facebook posts and comments beneath their articles on life in Generation Y, there has been a mixed torrent of sympathy, scepticism, wit, polite disagreement and the other kind. And some themes have been emerging:

Does Generation Y even exist?

Not everybody is convinced. Actually, a lot of people seem past convincing. "They are just making this guff up. No such thing as Gen Y," said Andy Z beneath Wednesday's article on internet dating. VonZeppelin added some corroboration: "My missus can text, watch telly and shout at me all simultaneously. And she is fast approaching 50." Online, of course, it was less immediately clear that the articles were being published as part of a series of themed issues, leaving naid to ask: "Did someone at Guardian towers say you're all fired unless you produce 10 articles a week with 'Generation Y' in the title?"

Let's laugh at them!

Others, such as Chinasky75, saw the distinction between the generations all too plainly. "Wish i was part of this generation," he or she said, also beneath the dating piece. "Never have to leave the house or talk to people face to face. Would have suited me down to the ground at 18!" Unwisely, MartyMcFly thought he would try his hand at gloating. "Generation Y may be at the vanguard of social media but I don't live with my parents so who is the real winner?" he asked. To which Arkadyagain replied: "Your parents."

Get a job

Broadly speaking, unemployment was accepted as a real grievance that does unite those people who left school or university in the past six years. In firm but fair terms, stringvestor – "a crusty fiftysomething who occasionally has to recruit people" – joined the debate beneath Emma Howard's feature on young people's struggle to find work. In his view, many in Generation Y let themselves down by carpet-bombing employers with poor-quality applications. "I can stare at a pile of CVs and be totally bored and uninspired by the endless bullsh1t about being a solution-focused, dynamic team player," he said. Hank_Scorpio begged to differ, rather pithily, by saying that in the headline – How young people's lives have been destroyed by the cuts – "the last word is missing a letter".

Greetings GUARBOT

The invention and testing of a robot that could replace Guardian journalists was not an immediate success, I am extremely glad to say, although it proved popular with readers. Many, though, were under the same impression as Mitchell Hansson, who asked on Facebook: "Aren't they already?" Meanwhile, on the site, LoneArchitect raised "the terrifying prospect of CIFBOT, the automated comments machine capable of producing tens of millions of arguments about Israel/Arsenal/Margaret Thatcher". Perhaps in future GUARBOT and CIFBOT can just fight it out while the rest of us go for lattes.

Sex, sex, sex

There was a lot of it on Tuesday and Wednesday, which got many commenters reminiscing about the good old days, when even softcore pornography was scarce and precious. "Hedge porn," kindablue called it beneath Frances Perraudin's article on pornographic social media. "What a delight it was in those days to spot flesh-toned printed matter underneath a bush." In place of that delight, many readers now warmed to the experience of ripteam, who responded to the news that pornhub.com had more than 14.7bn visits last year by saying: "Yeah, sorry, that was mostly me."

Some things never change

One reader, Anthony Parker, was so taken by the Generation Y series that he tweeted Erica Buist a heartfelt poem on the subject ("Why oh why oh why/ Did they promise us the earth?"). Truly, if young people are still putting their sorrows into poetry, if not perhaps the very finest poetry, then all is well.

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Once and For All: Settling the Debate on Gen Y and Job Longevity

Once and For All: Settling the Debate on Gen Y and Job Longevity | You said generation Y ? | Scoop.it

Article upon article has been written about Gen Y and their quick turnover. I recently read an article in the London Business School that probably sounds familiar. Here's a few highlights:

I had one conversation with a very senior Generation X HR executive who described conducting a job interview with a Gen Y person, and she said that the Gen Y'er sounded as if 'He was interviewing me! These people are crazy!'

Gone is the 'You should be grateful to work here' paradigm. The more likely held paradigm by Gen Y is, 'Why should I work for you?' If I can generalize for a moment, the implication here is that Generation Y has much more employee power than any generation before.

Just think about our own family experiences. I've asked this of dozens of colleagues, executive education participants, and clients over the years. It is almost invariably true, no matter the country of origin:

Our grandparents had one to two employers over the course of their professional lives,
Our parents had three to four,
Most of those currently in the workforce have, or anticipate having, at least eight.

If you simply look at these stats, your future plan for employee productivity will be based on assuming your employees will only be in your company for two years. That sounds like an insurmountable challenge for most industries in which your knowledge as an employee really only becomes valuable with experience. Companies can certainly speed up capability ramp-up times -- technology can help greatly with this process (if you're interested, ask me how). But is that the only solution? Is this the only way we should be looking at this problem?

I propose a different approach. Let's start by asking "Why?"

Why does this generation interview the company? Is it really because we have more employee power today than before?

No. Let's look at our family lives. We (Gen Y) have grown up in a time of global economic crisis and we saw companies reduce their benefits drastically for their employees. We also saw many scandals, that were much more advertised than ever before, reducing our trust. Companies lost their privilege to feel like not just us, but anyone should feel grateful to work there. What we saw is people feeling grateful just to have a job. But gratitude towards the company? Engagement, productivity, innovation, loyalty? Not many had those feelings. We interview the company because we have less power. And we know it.


So we put the power in our own hands. We know that if we can figure out what the true culture of the company is, if we can understand what kind of work we will truly be doing and how it will play into our career, maybe we can avoid having to put our faith, our destiny, in companies that don't care.

Inevitably, what you see is that companies who put their employees first don't have nearly as much of an issue as others in retaining their employees. Those companies, instead of focusing on Gen Y retention, are focusing on making their culture as innovative, simplified and engaging as possible to be prepared for the future. Because they are not worried. They know that culture trumps generational differences every time.

If anything, this change is causing lower grade companies and employees to finally be on an even playing field -- not expecting employees to be giving the majority of their life time without giving anything back, driving companies to evolve their culture to create more engagement -- a win-win situation for both parties. Furthermore, the nature of the workplace has changed from nine to five technical or repetitive type roles to project management/thought leadership/innovative roles. This is the type of work we have been trained to do through our education. It takes a different kind of environment in companies to do so.

Should HR folks really be saying: "These people are Crazy!"? No -- they should be the ones driving this culture change, before HR truly becomes obsolete.

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6 New Findings Reveal How to Better Manage Gen Y Hires

6 New Findings Reveal How to Better Manage Gen Y Hires | You said generation Y ? | Scoop.it

e recession has definitely affected the way young people view work. And as a result, Gen Y tends to be independent, optimistic, diverse and not trusting.

This may put them at odds with older workers who don't understand what their young colleagues want in today's transformational workplace. Sometimes this causes unnecessary tension. Other times, it leads to an unproductive work environment with high turnover.

To examine young people's attitudes and expectations in the workplace, global PR firm MSLGROUP teamed up with researchers at Ashridge Business School in the UK and found some interesting results.

"They may lack some of their predecessors' relationship, communication and analysis skills, but they're confident in their abilities to run business in a new way," the researchers said.

The study, which included 1,293 millennial employees from the U.S., Brazil, China, France, India and the U.K., also measured whether young people from different parts of the world think the same way. For example, does a 25-year-old from Beijing have the same expectations as their counterpart in London or New York?

Here are the six takeaways from The Millennial Compass study, presented at SXSW on Monday by Mashable's Peter Cashmore and Olivier Fleurot, CEO of MSLGROUP and a French baby boomer.


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Gen Y work culture: don’t show up on time, but check emails at 2am - Lucky Attitude

Gen Y work culture: don’t show up on time, but check emails at 2am - Lucky Attitude | You said generation Y ? | Scoop.it

For Gen Y, the work is an activity and not a place.

 

We are the first truly social/mobile generation that have very different expectations about office life. We are as comfortable working from home or in a café as we are in an office. We are as comfortable working with people online as we are face-to-face.

 

What we want from the company is to feel empowered; to be allowed to take risks, make mistakes, understand the grand vision and not just feel like a tiny part of a large machine.

 

Here are our core preferences at work:

 

- We want engaging and empowering work.

- 8/10 of Gen Y would rather make a positive difference to the world, than have a professional recognition.

- To almost half of us, flexibility is more important than pay.

- We would rather do what we are passionate about than earn lots of money.


Other amusing facts about us:

 

- We are the most educated generation in history.

- There are more millennials studying than working.

- 7/10 of Gen Y work as volunteer.

- 8/10 donate.

- More than half of the world’s population is under the age of 25. We are taking over the world! ☺

- 40% of Gen Y have a tattoo.

- Gen Y is the most advertised to generation in history. We are also the most aware, which makes it harder to appeal to us.

- Currently 50% of the workforce is filled with Millennials and as Baby Boomers head into retirement, that number will rise to 75% by 2030.

- 60% of Millennials left their company in less than three years, because company wasn’t a “good cultural fit.”

- 90% of Millennial entrepreneurs don’t think of it as starting a company. They see it as having the risk-taking and self-starting mindset of someone who spots an opportunity.

- One of the main reasons young people quit their jobs is because they want to work on their own projects.

If the “passion project” is related to the employer’s mission, you should encourage this entrepreneurial way of thinking. In fact, Google allows its engineers to take 20 percent of their time to work on something that they’re passionate about.

 

Yes, we work differently. We come in late, but check our emails at 2am and I hope by the year 2025 we will make working from home or from shared office spaces the norm — goodbye cubicles!

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Generation Y: why young job seekers want more than money

Generation Y: why young job seekers want more than money | You said generation Y ? | Scoop.it

Employment prospects are looking up for this year's university-leavers, with graduate recruitment on the rise and starting salaries higher than the UK average. However, research shows that for the youngest generation entering the workplace, financial security is not what matters most.

As the first generation to grow up in a society of eco-consciousness, Generation Y, those born between 1980 and 2000, are less interested in financial gain than their parents, and more concerned with job fulfilment.

"Generation Y views a job not just as a means to pay the rent, rather a route to exploring their passions, hobbies and philosophies," says Arthur Kay, a recent graduate who set up the social business Bio-bean – an enterprise that collects waste coffee grounds and turns them into fuels. "The y-generation has a holistic outlook on the world, and social enterprises help enable this."

Those born after 1980 have also grown up with the internet, and so Generation Y are the first working-age generation to be considered "digitally native". Alex Swallow, chief executive of the Small Charities Coalition, says that growing up with the internet has given Generation Y a better insight into society's core problems.

"We have had the chance to truly appreciate the link between the local and the global. At the global level, we are more likely to have travelled abroad, to have friends from other countries, or simply to have grown up with the internet for a core part of our lives. At the local level, we are more likely to have moved away from our communities. The social enterprise and charity sectors, I think, benefit from having people like this who have an understanding of the larger picture.'

"When I left university, there was a huge competition for jobs and I needed to differentiate myself in order to impress. There was nothing to lose and much support for social enterprise ... I believe Generation Y have the right skills for social business – they want to change the world and social entrepreneurship offers an excellent way to do so."

Hannah isn't the only graduate turning to social enterprise for a more fulfilling career. Bethan Vincent, who graduated last year, has founded an ethically-sourced coffee shop called Vincent's Coffee. She sees social enterprises as a solution to the challenging job market.

"I believe facing an environment with reduced economic opportunities has provided our generation with the drive to seek positive change through business," she says. "Older generations have gained greatly from the pursuit of wealth and this has left many young people wondering if there is more to life than getting rich quick."

Others believe social enterprise offers graduates a sustainable alternative to charitable giving.

By prioritising job fulfilment over financial gain, Millennials are sure to shape the workplace in years to come. However, we will have to wait to see exactly how this generation changes workplace dynamics. Rhiannon Colvin, recent graduate and co-operative social entrepreneur, sums up her career expectations.

"It's simple: work should allow us to generate an income, do what we love, and have a positive impact on the world."


Via Josie
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What generation are you part of, really? Take this test.

What generation are you part of, really? Take this test. | You said generation Y ? | Scoop.it

If you want to know how old you really are, look at the media you use rather than the generation you were born into.

Generational labels are important in the discussion of the changing workforce. For example, we need to understand who is pushing for change and who is criticizing change in order to understand how to create workplace bridges. And increasingly, young people arecalling for baby boomers to get out of the way.

However I get a lot of email from people at the later end of the baby boom who do not identify with baby boomers. To some extent researchers have dealt with this issue by categorizing the latter section of the baby boom separately, as Generation Jones (born between 1954 and 1965). This category will make some people feel better, but there still will be baby boomers who are indignant at being lumped with the delusionalself-centeredmoney-hungry baby boomers.

But hold it. Maybe you are not really part of the generation your birthday falls under.

Here’s an idea: We should determine our generation not by our age but by how we use media. This comes from Margaret Weigel, who has worked at Harvard and MIT doing research on digital media engagement:* “We should not judge people rigidly by the years they were born,” she says, “If we want to define people by categories, it should be by behaviors because this is something each of us chooses.”

Another reason to use media engagement to peg someone’s age is that the media we use reflects both the space we live in and the circle of friends we run with. For example, you probably won’t find the Wii at a senior center, and you do what your friends do or you’re out of the loop.

So here is a test I put together with the help of an interview with Weigel and an evening reading her blog. Add up your points to figure out what generation you’re really a part of:

Do you have your own web page? (1 point)

Have you made a web page for someone else? (2 points)

Do you IM your friends? (1 point)

Do you text your friends? (2 points)

Do you watch videos on YouTube? (1 point)

Do you remix video files from the Internet? (2 points)

Have you paid for and downloaded music from the Internet? (1 point)

Do you know where to download free (illegal) music from the Internet? (2 points)

Do you blog for professional reasons? (1 point)

Do you blog as a way to keep an online diary? (2 points)

Have you visited MySpace at least five times? (1 point)

Do you communicate with friends on Facebook? (2 points)

Do you use email to communicate with your parents? (1 point)

Did you text to communicate with your parents? (2 points)

Do you take photos with your phone? (1 point)

Do you share your photos from your phone with your friends? (2 points)

0-1 point – Baby Boomer

2-6 points – Generation Jones

6- 12 points – Generation X

12 or over – Generation Y

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Gen Y: A Lost Generation of Investors

Gen Y: A Lost Generation of Investors | You said generation Y ? | Scoop.it
Gen Y: A Lost Generation of Investors MainStreet NEW YORK (MainStreet) — Investors under the age of 34 have time on their side, with decades of potential market appreciation to ahead, yet 40% of Millennials define long-term investing as less than...
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Keeping Gen Y loyal just takes know-how

Keeping Gen Y loyal just takes know-how | You said generation Y ? | Scoop.it

The people who have fulfilled the world's need for skilled workers over the past three decades are now moving into retirement. This shift in demographic has a huge impact on companies that want to remain relevant and strong.

While the baby boomers are moving out, Generation Y has moved into the workforce. The Human Capital Institute estimates that by 2025, Generation Y will make up 75 per cent of the workforce.

Many companies continue to use "old-school" management practices targeted at baby boomers. This means they are not equipped to attract, engage and retain Generation Y employees.

Gen Y has a reputation for a lack of corporate loyalty; they change their jobs often.

But if companies develop strategies to meet the needs of this group, Gen Y stops jumping from job to job because they feel engaged and satisfied in their position.

  • First, you need to be fully aware of the needs of Gen Y, how they operate, and what makes them tick.
  • Then you need to implement marketing, recruitment, staff engagement, and corporate culture strategies to meet those needs.


Here are some tips.

  • Provide transparency: the 15th Annual Global CEO Survey 2012 revealed that Gen Y prefers development and growth opportunities three times more than a cash bonus as a form of benefit.
  • When you communicate the direction of the company and develop a personalised plan of how a Gen Y employee can develop in line with that vision, they're more likely to stick around because they can see a clear path forward.
  • Provide flexible working conditions: Unlike baby boomers, Gen Y don't chase the idea of work-life balance because they have a healthier perception that the two aren't mutually exclusive. This generation has a reputation for slacking off, but this is in comparison to baby boomers who see success as working your butt off 100 per cent of the time.
  • Things like flexible hours, working conditions and procedures will help Gen Y maintain a blend of work and life. Focus on their outcomes, results and achievements rather than the how and when. If they check their Facebook page every hour, does it really matter, especially if they achieve all that's expected?
  • Create a culture where they can question the status quo: As Gen Y have a burning desire for professional development, it's important to create a culture where they are safe to challenge. This will keep them engaged and grow a culture of innovation and creativity.
  • Succession planning: A brilliant strategy to fulfil your workforce pipeline with skilled employees.
  • Teaming your experienced baby boomers with upcoming Gen Y leaders has a three-way benefit. Your baby boomer feels valued, your Gen Y employee is engaged, and your organisation builds a culture of learning, sharing and growth.

Embracing diversity is key to creating the right culture to future-proof businesses and brands.

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Gen Y and the Art of Home Buying: Newlyweds, Techies Cash In

Gen Y and the Art of Home Buying: Newlyweds, Techies Cash In | You said generation Y ? | Scoop.it
Gen Y and the Art of Home Buying: Newlyweds, Techies Cash In
The New Indian Express
Gone are the days when buying a house was a dream one embarked on after years of savings and the onset of middle age.
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The Echo Boom Bomb: Generation Y Can Get Rich Too

Of course, this is a media lie spouted by the New York Times over and over again, and finally, a new study shows that Generation Y can reach the top 20% just like former American generations could: Instead, the study found ...
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Génération Y en entreprise, entre préjugés et réalité

Génération Y en entreprise, entre préjugés et réalité | You said generation Y ? | Scoop.it

La preuve d’un véritable effet « générationnel » n’est pas rigoureusement apportée. Il convient de prendre de la distance avec les « représentations spontanées » sur la génération Y et de proposer aux managers une analyse rigoureuse.

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