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Social Media Management and the Myth that "Anyone Can Do It" | Social Media Today

Social Media Management and the Myth that "Anyone Can Do It" | Social Media Today | You and Social Media | Scoop.it
Whilst awareness is at an all time high, many businesses wrongly regard social media as 'easy' to do, after all, what skill does it take to make a status update?
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How To Be The Leader Every Employer Wants

How To Be The Leader Every Employer Wants | You and Social Media | Scoop.it
Many companies are struggling to find good leaders for their business. Learn how to be the leader every employer wants with these tips...

Via Dinamika SOE
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Rescooped by Patricia Mellin from Instagram Tips and Tricks
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9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video | You and Social Media | Scoop.it
The video feature is a free and powerful tool for marketing.

Via Zbynek Kysela ✔
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IKEA makes the world's first website inside of Instagram: how? | AGBeat

IKEA makes the world's first website inside of Instagram: how? | AGBeat | You and Social Media | Scoop.it

Instagram can be a fun way to stay in contact with people and push branding in a very visual way, but it isn’t much more than a steady stream of images and video, or is it?

 

In IKEA’s latest innovation, they have taken the idea of an Instagram feed, turned it upside down, and used it to showcase their very own catalog as a very stylish website, right from Instagram.IKEA and Russian ad agency, Instinct, have hacked Instagram to create their very own catalog-esque website; complete with a series of interconnected accounts, right from the Instagram feed....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 2014 1:14 AM

Cool SM creative. IKEA has taken the Instagram feed and completely "hacked" it into something different and awesome: a catalog-esque website to showcase their latest goods.

Matt Majernik's curator insight, August 24, 2014 9:08 AM

cool tip

360 Branding's curator insight, August 25, 2014 3:28 AM

#branding #instagram #ikea

Rescooped by Patricia Mellin from The Marketing Technology Alert
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The World of Social Media Monitoring and Analytics - Marketing Technology Blog

The World of Social Media Monitoring and Analytics - Marketing Technology Blog | You and Social Media | Scoop.it
The World of Social Media Monitoring and Analytics by Douglas Karr on Marketing Technology Blog

 

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Jackie Carter's curator insight, August 21, 2014 12:36 AM

11. Writer of this post, Douglas Karr provides an informative resource as a professional in the field of marketing. What I find unique about this resource is the use of info graphs. Info graphs are a non-complex way to convey data and statistics. Info graphs are presented in a way that is easy to read and understand. This article includes fascinating analytics revealing the growth and evolution of social media and the expected future trends for social media analytic tools. I have included this source in my curated list to provide a variety of resources linking to Online Social and Professional Networks.

Rescooped by Patricia Mellin from Public Relations & Social Media Insight
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The Top 10 Benefits Of Social Media Marketing | Forbes

The Top 10 Benefits Of Social Media Marketing | Forbes | You and Social Media | Scoop.it

...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

 

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...


Via Jeff Domansky
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Emma Brook's curator insight, August 12, 2014 3:19 AM

http://youngwomanoldman.org

Mr Tozzo's curator insight, August 12, 2014 9:29 AM

The Top 10 Benefits Of Social Media Marketing | Forbes

Matthias K M ADIKA's curator insight, August 13, 2014 7:08 AM
Love this!
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Apple stopping development of Aperture and iPhoto for OS X

Apple stopping development of Aperture and iPhoto for OS X | You and Social Media | Scoop.it
Back at WWDC, Apple showed off a preview of a new Photos app for OS X — and now it seems that new app will replace Apple's longstanding iPhoto and Aperture software for photo editing on the...
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Content Used to Be King. Now It’s the Joker. 

Content Used to Be King. Now It’s the Joker.  | You and Social Media | Scoop.it
Why I’ve decided to stop taking “content” gigs and other journalists should, too. Continue reading →
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YouTube Is About To Delete Independent Artists From Its Site

YouTube Is About To Delete Independent Artists From Its Site | You and Social Media | Scoop.it
In only "a matter of days," some of your favorite videos on YouTube could be gone, possibly for good. YouTube is preparing to radically change the site, adding a subscription service that is intended to help them compete in the streaming music industry. The Google-owned video site has already signed new [...]
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Patricia's XeeMe

Patricia's XeeMe | You and Social Media | Scoop.it
My XeeMe helps you find all my social networks and groups on one page http://xeeme.com/PatriciaMellin. If you would like your own go to http://xeeme.com/register. It's free. Plus you get a powerful social address book and much more.
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Your Mac Is About To Look And Act A Lot More Like Your iPhone

Your Mac Is About To Look And Act A Lot More Like Your iPhone | You and Social Media | Scoop.it
At its annual developers conference in San Francisco on Monday, Apple unveiled the latest version of its operating system for its various lines of Mac computers, dubbing it "Yosemite" after the national park. In the latest iteration of OS X...
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Facebook Nearby Friends: a first step in making tech more human

Facebook Nearby Friends: a first step in making tech more human | You and Social Media | Scoop.it
Blurring our location in tracking apps shows developers are finally recognising that we want our computers to think like us, writes Charles Arthur
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TMI! Facebook moves to stop over-sharing

TMI! Facebook moves to stop over-sharing | You and Social Media | Scoop.it
Facebook is adding tools to helps its users to stop over-sharing their personal posts with total strangers.
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Rescooped by Patricia Mellin from Better know and better use Social Media today (facebook, twitter...)
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Instagram debuts advertising, marketing tools - Inside Facebook

Instagram debuts advertising, marketing tools - Inside Facebook | You and Social Media | Scoop.it
Bidness ETC
Instagram debuts advertising, marketing tools
Inside Facebook
Also, brand marketers will be able to better understand the best time of day to post a photo or video.

Via massimo facchinetti, Mau
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Rescooped by Patricia Mellin from MarketingHits
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Use Scoop.it to Market Your Brand & Generate Leads! @scoopit #marketing #branding

How http://www.marketinghits.com uses Scoop.it to market it's brand and generate leads. You can too!!!

 

Follow and view my Scoop.it custom templates here.

@Brian Yanish - MarketingHits.com

 

Need help with your Scoop.it branding?

Email Brian Yanish ideas@marketinghits.com


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Brian Yanish - MarketingHits.com's comment, August 23, 2014 6:39 PM
Thanks Karen. It's great what we can do now with the new templates.
Peg Corwin's curator insight, August 24, 2014 1:08 PM

Great tips on how to use Scoop.it illustrated by the scoopers own Scoop.it platform.  Learn visually how custom headings and lead gen forms work to bring you biz.

Autopilot Your Business's curator insight, December 11, 2014 5:03 PM

Didnt realize that you could add optin forms...very cool

Rescooped by Patricia Mellin from Public Relations & Social Media Insight
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | You and Social Media | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 2014 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 2014 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | You and Social Media | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 26, 2014 11:04 PM

Words matter and their impact varies by social media channel.

Beri Creative's curator insight, August 28, 2014 5:57 PM

The power of words - don't EVER underestimate it!

Laura Saavedra's curator insight, August 31, 2014 2:42 PM

It`s cool!

Rescooped by Patricia Mellin from Contests and Games Revolution
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A Concept Called Play, Learning & Internet Marketing

A Concept Called Play, Learning & Internet Marketing | You and Social Media | Scoop.it

Stay with this post as it definition of "play" as "containing something novel" will broaden your thinking about Internet marketing.


Via Martin (Marty) Smith
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Foursquare will charge some companies for access to location data

Foursquare will charge some companies for access to location data | You and Social Media | Scoop.it
Foursquare plans to start charging companies making the heaviest use of its vast local-business database. The massive resource has gradually been enhanced through the years as Foursquare has grown...
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You can now literally have sex with your iPad

You can now literally have sex with your iPad | You and Social Media | Scoop.it
Technology and sex have always been intertwined. Many of humanity's biggest technological advances — from photography to the telephone to motion pictures to Google Glass most recently — have been...
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | You and Social Media | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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7 social media trends in 2014

7 social media trends in 2014 | You and Social Media | Scoop.it
More businesses plan to add social listening and social advertising to their marketing plans in 2014, and images are the hot content marketing trend. Is your organization keeping up?
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The 22 most important things Apple announced today

The 22 most important things Apple announced today | You and Social Media | Scoop.it
Apple kicked off its Worldwide Developer Conference with a glimpse into the future of OS X, iOS 8, and the developer tools that bring them to life. This is the rare event where a man can get on...
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Facebook Audience Insights: This Week in Social Media |

Facebook Audience Insights: This Week in Social Media | | You and Social Media | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook Audience Insights, Twitter Mute feature, Facebook Context Cards, )
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Stan Bush: How Would You Use FourSquare?

Stan Bush: How Would You Use FourSquare? | You and Social Media | Scoop.it
If you own a small business and you're not using FourSquare, you should close up now. Save yourself the pain of losing it all while working 70 hour weeks.
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