A personal introduction from Alistair A. Darling This is your leader speaking.
Now, I know what you’re thinking: who the devil came up with that dreadful name? Not me. I said we needed razzmatazz and suggested ‘There’s no business like the No business.’ They said that was too long. I suggested ‘No No No.’ They said keep it positive. I said ‘Say Yes to Shackles.’ That was pooh-poohed so I said ‘Pooh-pooh to you,’ which wasn’t really a suggestion but was quite popular.