How can I make a blog post go viral? People have been trying to answer questions like this for years...
When I look at our most popular posts based on page views vs. the posts that refer traffic to our company site that generate leads, it’s not the same at all. These three posts alone have over 16,000 social shares, but they’re not “lead gen” posts.
- Digital Marketing in 2015 – Predictions from 21 Marketers Who Know (7.4k shares)
- Email Marketing Essentials: A Checklist for Writing Emails That Get Opened (5.6k shares)
- 25 Women That Rock Social Media (3.5k shares).
But… they do work together with content that is meant to convert. And that is the point of this post: Create content that’s meaningful and package it for exposure. Don’t just make content for exposure.
Here is generally how I organize the kinds of content we publish here to capture attention and to engage....
Via Jeff Domansky