A little more than half of the projects on Kickstarter fail. But understanding those failures can help others avoid the same fate. So, I spoke to one of the founders of a failed project to understand what lessons others might be able to learn.
So a few possible lessons one can draw from the Dawsons’ experience is that funding a Kickstarter is possible for anyone — it just requires a willingness to ask people for money. Freeloaders exist on Kickstarter as they do everywhere, so offering an actual product or more tangible rewards might help someone doing a public project get the pledges he or she needs.
And finally, if the first project doesn’t work, maybe your second one will.
For more on the Kickstarter phenomenon see Om’s epic interview with Co-founder Perry Chen: