With more famous faces joining the front lines of causes that matter, John Lloyd Cruz is very happy to be part of a partnership that brings help and hope to children whose going to school is an everyday struggle. via Yellow Boat of Hope Foundation.
With more famous faces joining the front lines of causes that matter, John Lloyd Cruz is very happy to be part of a partnership that brings help and hope to children whose going to school is an everyday struggle.
John Lloyd joins the medical brand Biogesic, of which he has been endorser for seven years now, in its Ingat na Damang-Dama, Sa Bawat Kumot Ipalaganap campaign that supports the Yellow Boat of Hope Foundation in reaching out to remote communities in the country. The foundation took root in 2011, thanks to a Facebook status post of founder and new media advocate Jay Jaboneta that went viral after he described the plight of young kids in Layag-Layag, Zamboanga swimming half-a-mile to school. The Yellow Boat Project has since provided more than 100 sturdy boats in Zamboanga alone (other areas are Negros, Albay, Masbate, etc.) to ferry kids for free so that they report for school safe and dry. According to Yellow Boat of Hope co-founder Dr. Anton Mari Lim, the foundation has evolved to include healthcare, school supplies distribution, scholarships and livelihood programs with corporate partners like Biogesic by United Laboratories jumping onboard.
For John Lloyd, seeing first-hand the transformative power of the seemingly humble banca (named Yellow Boat after the iconic yellow bus) on the lives of struggling students was an eye-opener. He recently took time out from his busy schedule to join the Ingat na Damang-Dama campaign in an island in Sagay, Negros Occidental, wherein they distributed medicines and thermal blankets, and spent time with the community’s more than 600 families.