Year of the Startup
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Year of the Startup
Startup news and advice for entrepreneurs looking to market and promote their business in 2013
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How LEGO Continues to Build their Brand to New Heights - Blue Soda Promo Blog

How LEGO Continues to Build their Brand to New Heights - Blue Soda Promo Blog | Year of the Startup | Scoop.it
With the release of The LEGO Movie, the LEGO brand continues to grow because of the imagination and experience of their product
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Everything There Is To Know About Logo Design - Blue Soda Promo Blog

Everything There Is To Know About Logo Design - Blue Soda Promo Blog | Year of the Startup | Scoop.it
In our 25 page guide to logo design you'll learn the basics of what a logo is, rules for creating a logo and other things to consider like colors and typography
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How to Create a Brand's Visual Style Guide | Template Included! | Blue Soda Promo Blog

How to Create a Brand's Visual Style Guide | Template Included! | Blue Soda Promo Blog | Year of the Startup | Scoop.it
A company logo is the strongest visual asset of a brand. It is important to set guidelines on how it used to help build a brand identity. Create your own with our style guide template
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Besides your product, your logo should be your strongest visual asset for your brand.  Learn how to protect your logo on any marketing material with a brand style guide

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The Psychology Behind Logo Design - Blue Soda Promo Blog

The Psychology Behind Logo Design - Blue Soda Promo Blog | Year of the Startup | Scoop.it
The psychology behind colors, shapes, fonts and hidden messages within a logo can tell the story of your brand and help customers connect with your company
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What Makes a Great Company Logo - Blue Soda Promo Blog

What Makes a Great Company Logo - Blue Soda Promo Blog | Year of the Startup | Scoop.it
There is a reason relate to companies by logos instead of faces. But what makes a good logo great?
bluesodapromo's insight:

What makes a good logo great? Is there a reason we immediately graviate to some of the bigger brands like Apple, Facebook, Google, McDonalds and Coca-Cola? You'd be surprised how much a company logo sells

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Commitment and Consistency: One-Two Punch of Marketing

Commitment and Consistency: One-Two Punch of Marketing | Year of the Startup | Scoop.it
This month it’s been all about influence. We’ve been talking about all the ways you can use influence marketing to distinguish your startup from the millions of other businesses that are creat
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The Communication First-Aid Kit Every Startup Should Have

The Communication First-Aid Kit Every Startup Should Have | Year of the Startup | Scoop.it
Last week we sat at the knee of prolific marketer Guy Kawasaki who schooled us on what it means to market a startup. If you missed it, it’s well worth the jump back in time to read it. This week
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The K.I.S.S test never fails.  Be sure EVERYONE can understand the message your trying to protray

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10 Myths about Startups

10 Myths about Startups | Year of the Startup | Scoop.it
There are some prevalent myths and preconceived notions about startups that are simply not true. Here's 10 of them.
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Startup Q&A – Revelations from Communication Queen Gini Dietrich [INTERVIEW]

Startup Q&A – Revelations from Communication Queen Gini Dietrich [INTERVIEW] | Year of the Startup | Scoop.it
Last week, we issued you a challenge: describe your product or service and have someone else repeat it back to you. How did it go? Well, if you didn’t quite achieve success no worries. I still
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No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures - Brian Solis

No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures - Brian Solis | Year of the Startup | Scoop.it

Via Marylene Delbourg-Delphis
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How B2B Marketers are Benefiting from Facebook | Social Media Examiner

How B2B Marketers are Benefiting from Facebook | Social Media Examiner | Year of the Startup | Scoop.it
B2B Facebook marketing story: Discover how a small B2B company successfully included Facebook in their social media marketing plan to get into a crowded market.
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The Like Button: The Holy Grail of Internet Marketing

The Like Button: The Holy Grail of Internet Marketing | Year of the Startup | Scoop.it
Last week we introduced quick ways to build buzz around your product.  We also talked about influence. It’s a trendy phrase to some, but influence is to Internet Marketing what air is to humans
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Just how powerful is Facebook's 'like' button when it comes to marketing?

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Content Marketing Should Never Be Advertising

Content Marketing Should Never Be Advertising | Year of the Startup | Scoop.it

A checklist for making native ads perfectly acceptable
SUMMARY: Is so-called native advertising really deception to be excoriated as "bad revenue" or a legitimate variation on the advertorial? Perhaps only the "[a]dvertising mindset is the problem," writes Ardath Albee. "At least in B2B and in regards to the need for content to be a value add for the audience's experience." To raise the bar on what is acceptable native advertising, keep product or service mentions to just one, eliminate the sales pitch entirely, provide only relevant content, and make sure the content is "driven by customer experience" and ties into a macro strategy, Albee writes. 

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Where Does The Merchandise Go From Losing Superbowl Teams?

Where Does The Merchandise Go From Losing Superbowl Teams? | Year of the Startup | Scoop.it
Branded merchandise must be printed for BOTH teams in anticipation of the Super Bowl. But after a winner is crowned, where do the losing team's apparel end up?
bluesodapromo's insight:

The Broncos may have lost the Super Bowl to that intimidating Seahawks defense, but the silver lining is all the pre-printed merchandise that crowned the Broncos Super Bowl champs will go to those who need it most in different countries across the world.  See where all the losing team's apparel has gone from Super Bowls past

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A Pretty Dang Good Guide to Marketing for Freelancers | FREE eBook - Blue Soda Promo Blog

A Pretty Dang Good Guide to Marketing for Freelancers | FREE eBook - Blue Soda Promo Blog | Year of the Startup | Scoop.it
Get your business off the ground with our freelancer's guide to marketing. Learn the importance of personal branding and marketing to find more leads
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A Pretty Dang Good Guide to Marketing for Freelancers | FREE eBook - Blue Soda Promo Blog

A Pretty Dang Good Guide to Marketing for Freelancers | FREE eBook - Blue Soda Promo Blog | Year of the Startup | Scoop.it
A Pretty Dang Good Marketing Guide for Freelancers START UP MARKETING TO GET YOUR BUSINESS OFF THE GROUND A FREE eBOOK  from Blue Soda Promo What You’ll learn: How to think like a brand How to properly research The marketing …...
bluesodapromo's insight:

A free eBook on marketing for freelancers.  A great resource for anyone looking into marketing on a personal level 

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6 Logo Design Tips for Small Businesses - Blue Soda Promo Blog

6 Logo Design Tips for Small Businesses - Blue Soda Promo Blog | Year of the Startup | Scoop.it
A company logo is one asset a business should not neglect. These logo design tips will help you on your way to creating a unique, memorable logo
bluesodapromo's insight:

Don't take shortcuts when it comes to designing a logo for your business. Leave it to the professionals so you can move forward instead of backwards with your branding efforts

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Startup Showcase: An Easy Product Promotion Strategy

Startup Showcase: An Easy Product Promotion Strategy | Year of the Startup | Scoop.it
No one likes a show off. You know, the know-it-all, braggadocios, blowhard who boasts about his startup’s meteoric rise and the latest feature article in Mashable. You don’t have to be THAT gu
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Commanding Authority to Boost Marketing Efforts

Commanding Authority to Boost Marketing Efforts | Year of the Startup | Scoop.it
If Warren Buffet called you with a stock tip would you listen? If Martha Stewart e-mailed you with the perfect turkey recipe would you open it? If Mark Zuckerberg, Tony Hsieh offered you advice on
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Entrepreneurs Create More Satisfying Jobs for Themselves... and Others - Huffington Post

Entrepreneurs Create More Satisfying Jobs for Themselves... and Others - Huffington Post | Year of the Startup | Scoop.it
Entrepreneurs Create More Satisfying Jobs for Themselves... and Others
Huffington Post
But is entrepreneurship for everyone? Absolutely not.
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10 Ways to Use Social Media to Skyrocket Your Customer Loyalty | Social Media Today

10 Ways to Use Social Media to Skyrocket Your Customer Loyalty | Social Media Today | Year of the Startup | Scoop.it
What exactly do you need to do on social media in order to improve customer loyalty? These 10 tips for entrepreneurs, startups, and social media professionals will get you started. (Great read.
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Why Woman Entrepreneurs are Better at Startups

Why Woman Entrepreneurs are Better at Startups | Year of the Startup | Scoop.it
A new report finds startups with female executives are more likely to succeed than men. Is that because they can better balance work and personal lives?
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DIY Resources for Your Startup

DIY Resources for Your Startup | Year of the Startup | Scoop.it
When I started my first technology company back in 1997 there was precious little in the way of DIY help. Essentially, I had to learn to markup html and build my own website from scratch.
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The Arcane Art Of Cold Emailing Bloggers | Startup Moon

The Arcane Art Of Cold Emailing Bloggers | Startup Moon | Year of the Startup | Scoop.it
The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them
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5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog

Most companies have been brought up on a diet of pushing ads in front of people to sell their stuff. On a social web it is about engaging through content first.
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Love Jeff Bullas

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