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5 Similarities Between Content Marketing and Face-to-Face Networking - Small Business Trends

5 Similarities Between Content Marketing and Face-to-Face Networking - Small Business Trends | YazDum Inbound and Content Marketing | Scoop.it
Small Business Trends 5 Similarities Between Content Marketing and Face-to-Face Networking Small Business Trends I'm one of those guys who regularly attends networking events. I also happen to be a content marketing specialist.
Yasmina Dumont's insight:
Content Marketing: The best content is also worthless if it is presented in a bland, unappealing way. Some of the best content marketing is presented in a way that more than just presents a boring block of text. It’s ugly. It’s boring. It’s not going to be read. Content marketing is so much more effective when it is presented with compelling design, video, animation, fonts, etc. Would you rather download a white paper that looks like a doctoral dissertation or would you rather interact with a content piece that’s beautifully designed, interactive, engaging and entertaining?
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Erick Hostachy's curator insight, September 18, 2013 10:18 AM

J'aime cette idée permettant de comparer le marketing éditorial avec des situations que tout le monde connait afin d'en découvrir tout l'intérêt.

YazDum Inbound and Content Marketing
Social marketing, inbound marketing, content marketing, SEM
Curated by Yasmina Dumont
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2013 New Year's Resolutions for Inbound Marketers

2013 New Year's Resolutions for Inbound Marketers | YazDum Inbound and Content Marketing | Scoop.it
At the Kuno office, we've been talking about resolutions for inbound marketers. Here's what we've been discussing.
Yasmina Dumont's insight:

If you ignore the cornerstones of content that converts—knowing your audience and solving its pain points—your content will fail.

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8 Must Answer Questions Before You Start Inbound Marketing - Business 2 Community

8 Must Answer Questions Before You Start Inbound Marketing - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
Business 2 Community
8 Must Answer Questions Before You Start Inbound Marketing
Business 2 Community
Most businesses that contact us are looking for guidance on how to get started with inbound marketing.
Yasmina Dumont's insight:

Focusing on short-term results is why 60% plus of new content marketers quit within the first year. This is great news for people that can and are willing to be patient.

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5 Questions to Ask Before You Hire a Content Marketing Agency - Vertical Measures (blog)

5 Questions to Ask Before You Hire a Content Marketing Agency - Vertical Measures (blog) | YazDum Inbound and Content Marketing | Scoop.it
5 Questions to Ask Before You Hire a Content Marketing Agency Vertical Measures (blog) If you only know content marketing as a buzzword, please do some research. That may be why you're reading this right now.
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10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy

10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy | YazDum Inbound and Content Marketing | Scoop.it
How many times have you heard the saying pictures paint a thousand words? The human brain processes visual content such as images and video far easier than it does a piece of written content so inc...
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5 Benefits of Backlinks in Addition to SEO - Business 2 Community

5 Benefits of Backlinks in Addition to SEO - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
5 Benefits of Backlinks in Addition to SEO Business 2 Community Sure, getting links on popular websites is great for your SEO efforts, but they also help to build the authority of your brand.
Yasmina Dumont's insight:
So, while high quality links on popular websites will greatly benefit your SEO, they will also help attract consumers to your brand simply by association. This also helps to present your company as an information source within your industry, and can even result in websites linking to your content, giving you natural backlinks, which Google loves.
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Content Marketing Success = Succeeding At These 5 Tasks - Business 2 Community

Content Marketing Success = Succeeding At These 5 Tasks - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
Content Marketing Success = Succeeding At These 5 Tasks Business 2 Community If you're not establishing you, your products/services, and your website as the answer or the solution, your content marketing strategy is failing miserably.
Yasmina Dumont's insight:
The basics: "If you’re not establishing you, your products/services, and your website as the answer or the solution, your content marketing strategy is failing miserably. It’s that simple. Your target audience has specific questions and problems that need legitimate answers and solutions. If you don’t adopt a problem-solver mindset every time you publish a new piece of web content, you’re simply encouraging people to go check out the competition."
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What Role Do White Papers Play in Content Marketing and Are They Really ... - Business 2 Community

What Role Do White Papers Play in Content Marketing and Are They Really ... - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
What Role Do White Papers Play in Content Marketing and Are They Really ...
Yasmina Dumont's insight:
"A whitepaper gives you the opportunity to really show you know your stuff. This is not only great for building trust with potential customers by proving you are an expert, it can also be a hugely valuable resource for the reader, particularly for someone who is preparing to make a purchase and wants in-depth information on that topic before going ahead. Your whitepaper may be impressing someone figuratively heading for the checkout."
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Ranking Factors For Mobile SEO: Interview with Marcus Tober of Searchmetrics - Search Engine Journal

Ranking Factors For Mobile SEO: Interview with Marcus Tober of Searchmetrics - Search Engine Journal | YazDum Inbound and Content Marketing | Scoop.it
Ranking Factors For Mobile SEO: Interview with Marcus Tober of Searchmetrics Search Engine Journal I recently caught up with Marcus Tober, CTO of Searchmetrics, to discuss ranking factors for mobile SEO.
Yasmina Dumont's insight:
Marcus believes we will eventually see ‘responsive content’, similar to how we are currently seeing responsive design. Responsive content would become condensed and shortened based on the device it’s being viewed on, with the option to read more.
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B2B STORYTELLING: Can your brand live happily ever after? | b2bmarketing.net

B2B STORYTELLING: Can your brand live happily ever after? | b2bmarketing.net | YazDum Inbound and Content Marketing | Scoop.it
Storytelling is now a necessary skill for all brand marketers. John Reynolds investigates how to get the story right (RT @BirddogB2B: Storytelling is at the heart of all marketing. Great brands have great stories to tell!
Yasmina Dumont's insight:
“Why mention the brand at all? Customers are smart enough to understand where the content comes from so let’s focus more on addressing their immediate focus [how the brand can help them].”
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When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts | Social Media Today

When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts | Social Media Today | YazDum Inbound and Content Marketing | Scoop.it
Earlier this year, LinkedIn announced they'd be opening up their long-form post publishing platform feature to their 300 million+ users. (When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts?
Yasmina Dumont's insight:
Long-form posts are a great way to build up topical influence and develop your personal brand. They will also expose your company’s name recognition and topical mastery to professionals likely interested in your products and services.
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10 Reasons You’re Not Getting The Leads You Should Be Getting [Infographic]

10 Reasons You’re Not Getting The Leads You Should Be Getting [Infographic] | YazDum Inbound and Content Marketing | Scoop.it
Leads. They are the lingua franca of the inbound marketer. Leads. They are the peas to our pod the yin to our yang. Without leads – we are nothing.
Yasmina Dumont's insight:
Personas, regular blogging, mktg automation : no nice to have, must have!
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Content Marketing: 9 Things Your Editor-in-Chief Does Every Day - Business 2 Community

Content Marketing: 9 Things Your Editor-in-Chief Does Every Day - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
Business 2 Community Content Marketing: 9 Things Your Editor-in-Chief Does Every Day Business 2 Community When you first plunge into content marketing, you're probably focused on setting the overarching strategy and getting this new effort up and...
Yasmina Dumont's insight:
"Ensuring optimal distribution of content. Unlike a traditional editorial newsroom, the EIC for a content marketing effort must be committed to distribution. In this age of personalization, content creation must be done with an eye towards how the content will be consumed y the audience. "
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Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win - Search Engine Land

Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win - Search Engine Land | YazDum Inbound and Content Marketing | Scoop.it
Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win Search Engine Land It's an unfortunate catch 22: SEO and content strategies need to be aligned for optimal marketing performance, yet the costs and time associated with training and...
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3 Ways to Help Prioritize Your SEO Efforts - Search Engine Watch

3 Ways to Help Prioritize Your SEO Efforts - Search Engine Watch | YazDum Inbound and Content Marketing | Scoop.it
Search Engine Watch
3 Ways to Help Prioritize Your SEO Efforts
Search Engine Watch
When you're thinking through what you want to accomplish, focus on business goals rather than SEO goals.
Yasmina Dumont's insight:

Remember: A goal must contain a qualitative aspect so you can properly measure it, report on it, and determine if you achieved it.

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What Is Next For Content Marketing? - Forbes

What Is Next For Content Marketing? - Forbes | YazDum Inbound and Content Marketing | Scoop.it
What Is Next For Content Marketing? Forbes There may be no hotter debate in marketing today than the role of content in a business's marketing strategy.
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Is Your Content Marketing Working? Integration is the Answer! - Business 2 Community

Is Your Content Marketing Working? Integration is the Answer! - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
Business 2 Community Is Your Content Marketing Working? Integration is the Answer!
Yasmina Dumont's insight:
Without effective monitoring, no content marketing strategy is complete. That’s because, regardless of experience, NO ONE can accurately predict how consumers will respond to your content, which pieces of content will be most effective, and which digital outlets will work best for your content. Heck, without business intelligence, you can’t even figure out which headlines work best, which CTAs (Calls to Action) generate the highest click-through rate, which customers generate the highest AOV (average order value), or which have the highest CLV (customer lifetime value). These are all important questions to answer to optimize your content marketing strategy.
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A Bulletproof Inbound Marketing Sales Strategy

A Bulletproof Inbound Marketing Sales Strategy | YazDum Inbound and Content Marketing | Scoop.it
The reason organizations implement inbound marketing strategies is to help them grow. Not only can it help grow their revenue but it can also help grow their brand.
Yasmina Dumont's insight:
“Businesses that blog at least 20x per month generate 5x more internet traffic and 4x more qualified leads.” - Hubspot So do not expect one publication a month to convert leads! This is a longer term strategy.
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7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]

7 Rules of Conversion-Friendly Content Marketing Design [SlideShare] | YazDum Inbound and Content Marketing | Scoop.it
Learn the rules of designing content marketing that converts.
Yasmina Dumont's insight:
6) Make Calls-to-Action Pop - CTAs have to stand out from the rest of the page so that prospects know exactly where they need to click when they are ready to take the next step. 7) Offer the Right Prize - In order to encourage visitor-to-lead conversions, you need to make sure that your offer is worth the action required to get it.
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Most Marketing Efforts Are Not Very Effective. Here's How You Can Do Better

Most Marketing Efforts Are Not Very Effective. Here's How You Can Do Better | YazDum Inbound and Content Marketing | Scoop.it
Don't fall into the trap of creating something that is cool, but fails to resonate with customers because it's not relevant to what they need (Social and practical relevance leads to effective #marketing campaigns.
Yasmina Dumont's insight:
Measure every communication effort. If it does not get people to either change their behavior—they buy your product or service or adopt your point of view—or reinforce their decision to stick with you, you are wasting time and money.
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The 4 waves of content marketing: text, images, personalization, & now … apps? - VentureBeat

The 4 waves of content marketing: text, images, personalization, & now … apps? - VentureBeat | YazDum Inbound and Content Marketing | Scoop.it
VentureBeat The 4 waves of content marketing: text, images, personalization, & now … apps?
Yasmina Dumont's insight:
Wow ... "Marketing apps open up more creative ways for people to engage with useful or entertaining content. They take inspiration from dialogues that great salespeople have with prospects and participatory learning activities that great teachers use to captivate students. When done well, these experiences can give prospects helpful insights faster and more enjoyably than just passively reading an ebook."
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30 Content Marketing Lessons From The New York Times Innovation Report - Business 2 Community

30 Content Marketing Lessons From The New York Times Innovation Report - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
Business 2 Community 30 Content Marketing Lessons From The New York Times Innovation Report Business 2 Community Lessons and recommendations from the report are useful for any content publisher.
Yasmina Dumont's insight:
Have a best practices checklist before publishing a piece of content. They list the example of The Huffington Post where bloggers cannot publish a post unless it has a search headline, tags, images, a tweet and a Facebook post pre-written. This is the checklist I recommend for things to do before publishing a post.
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4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts - Huffington Post

4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts - Huffington Post | YazDum Inbound and Content Marketing | Scoop.it
Business 2 Community 4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts Huffington Post How do you describe yourself when you meet a new business associate?
Yasmina Dumont's insight:
2) Understand Google's New Authority Signals: Alongside content, according to Jason Bayless who tracks the top 50 SEO firms in the U.S., "Google is rewarding sites that show they are the authority in their space. Just being a product or service provider isn't enough these days - you need to prove how much you know about your services/ products in order for Google to trust you and rank your site highly."
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Infographic: How do you measure content marketing? - The Drum

Infographic: How do you measure content marketing? - The Drum | YazDum Inbound and Content Marketing | Scoop.it
Infographic: How do you measure content marketing? The Drum Content marketing, this Brandpoint infographic suggests, can also inspire consumers to engage and consider you; convert them into leads and sales; and create advocates.
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How Your Inbound Marketing Website Helps Your Sales Team Close Leads - Business 2 Community

How Your Inbound Marketing Website Helps Your Sales Team Close Leads - Business 2 Community | YazDum Inbound and Content Marketing | Scoop.it
Business 2 Community How Your Inbound Marketing Website Helps Your Sales Team Close Leads Business 2 Community How Your Inbound Marketing Website Helps Your Sales Team Close Leads image inboundwebsitesclosesales Traditionally, your website is...
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With Hubspot signals!
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5 Website Mistakes That Drive Customers Away - Part II | Toronto Internet Online Marketing Company | Fruition Interactive

5 Website Mistakes That Drive Customers Away - Part II | Toronto Internet Online Marketing Company | Fruition Interactive | YazDum Inbound and Content Marketing | Scoop.it
When building your website, don't get caught up in the glitz. Avoid these 5 common website mistakes. Fruition Interactive - Toronto, ON
Yasmina Dumont's insight:
'4. Ignoring the need for mobile optimized pages'
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80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

80% Of Social Media B2B Leads Come From LinkedIn (Infographic) | YazDum Inbound and Content Marketing | Scoop.it
With over 80% of #B2B leads generated through #SocialMedia coming from LinkedIn, it's an essential platform to use: http://t.co/CrHP9lqUTJ
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