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Purchasing was yesterday. A sustainable consumer society must concentrate on the use of products rather than their ownership. In concrete terms this means swapping, sharing, lending rather than acquiring, wearing out and discarding. The ecological added value is obvious: “The sharing of a washing machine or a lawn mower among many people makes fewer of these everyday objects necessary, which in turn conserves resources. In addition, those who facilitate business models based on lending or sharing products have an incentive – the ability to supply particularly long-lasting products.” says Michael Kuhndt, Director of the Collaborating Centre on Sustainable Consumption and Production (CSCP).
The “Sharing model” also offers consumers the advantage that they don’t have to concern themselves with the maintenance and reparation of equipment. They sidestep initial investment costs and have flexibility to try out different products. A good example is car-sharing.
Via Bert Guevara