"Many young people in Denmark prefer reading magazines and e-papers, whereas fiction and scientific literature is less popular. This is an indication of a move towards a different reading tradition. Many boys like reading on a screen and experience and create the stories through for example a game universe. We therefore have to think differently to catch their attention. One way is to offer them different reading platforms. Smartphones, tablets, magazines, computer games, graphic novels even audio books can improve the boys’ reading skills.
One way of reaching this group of boys would be to offer them different forms of reading instead of viewing the alternative media as a barrier. Instead of fighting against different media we have to evolve with the changing reading habits of young boys."