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XXI Century Pharma Industry
Innovations, new trends, in the management of actual Pharmaceutical companies.
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Los farmacéuticos incorporan las redes sociales para comunicarse con los pacientes

Los farmacéuticos incorporan las redes sociales para comunicarse con los pacientes | XXI Century Pharma Industry | Scoop.it

Los farmacéuticos almerienses se han formado en el uso de las herramientas de salud 2.0, que tienen como objetivo mejorar la calidad de la asistencia que se ofrece a los pacientes a través de internet y las redes sociales. La jornada, organizada por el Colegio Oficial de Farmacéuticos de Almería en colaboración con Campus Sanofi, la ha impartido Gema Herrerías, farmacéutica titular de A5 Farmacia. Durante la sesión formativa, Herrerías explicó cómo crear y mejorar la identidad digital del farmacéutico y de su farmacia. Según indicó, “el desarrollo del servicio de consejo farmacéutico de una oficina de farmacia en internet, dentro de su cartera de servicios, debe comenzar por la elección de un farmacéutico del equipo que esté formado, especializado y motivado tanto en los contenidos a desarrollar como en el funcionamiento de las herramientas”. Además, señaló que es importante el enfoque y conocimiento de los pacientes concretos a los que se quiere llegar, puesto que de ello depende la selección de las plataformas y contenidos.


Via Ignacio Fernández Alberti, Pedro Arce
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Google now includes medications directly in search results, including brand names and side effects

Google now includes medications directly in search results, including brand names and side effects | XXI Century Pharma Industry | Scoop.it
Google on Friday announced a useful update to its search product: the addition of medications. If you search for a drug, the company will now display information about it on the right-hand ...
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Redefining Medicine With Apps and iPads - The Digital Doctor

Redefining Medicine With Apps and iPads - The Digital Doctor | XXI Century Pharma Industry | Scoop.it
Technology has given clinicians new tools to diagnose symptoms, decide treatments and to share information, changing what it means to be a doctor or a patient.
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Tutorial showing Physicians how to set up their iPad for medical use

Tutorial showing Physicians how to set up their iPad for medical use | XXI Century Pharma Industry | Scoop.it
This video will show you how to set up a new iPad for use in a clinical setting from the point when you first turn it on after taking it out of the box...
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Using big data to reinvent health care

Using big data to reinvent health care | XXI Century Pharma Industry | Scoop.it
In this analyst roundtable discussion, our experts will discuss how big-data analytics are being applied today to better utilize resources in health care.
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Coming Soon: Apps That Use Your DNA

Coming Soon: Apps That Use Your DNA | XXI Century Pharma Industry | Scoop.it
Earlier this month, I finally purchased a DNA test at 23andMe, the personal genetics company based in Silicon Valley. When the test kit arrived, I duly spat into the plastic tube and posted it back.
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The Next Revolution in Healthcare

The Next Revolution in Healthcare | XXI Century Pharma Industry | Scoop.it

Every 50 years, there is a revolution in healthcare based on the trends of the era. In the 1870s, healthcare was revolutionized by the germ theory of disease and promotion of public health efforts. In the 1920s, the discovery of penicillin propelled forward the use of medication as treatment for disease. In the 1970s, use of the randomized controlled trial (RCT) ushered in an era of evidence-based medicine. As we approach the 2020’s, the trend toward big data, tools and systemization of care will revolutionize the way hospitals and physicians work and, most importantly, the way patients are treated.

 

Big data refers to a set of information and data so large and complex that it becomes difficult to process using conventional database management tools. At issue is how to access, distribute and utilize this vast amount of “unstructured” data. For patients, clinicians and hospitals that have massive amounts of clinical content in electronic health records (EHRs) that remains unused, the implications can be rising mortality rates and out-of-control medical costs.

 

Let’s consider the current vanguard of data-driven healthcare in hospitals. At the best institutions, doctors and nurses are going room to room each day to mark down which patients meet which quality metrics and whether they’re addressed. The result is a manually-entered, cumbersome flow chart that can, at best, address a handful of the hundreds of known quality measures and use limited data to address these. With a condition like deep-vein thrombosis for example, hospital staff relies on manual calculations to assess the risk of a patient. The problem is, if not treated properly, mortality rates rise. The real tragedy is that the information needed to properly assess the patient’s risk and determine treatment is available in the clinician’s notes, but without the proper tools the knowledge remains unavailable and hence, unused.


Via nrip, Pedro Fdez d Cordoba
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The coming health care singularity

The coming health care singularity | XXI Century Pharma Industry | Scoop.it

Adrian Gropper, MD writes:

 

According to Wikipedia, the Technological Singularity is the hypothetical future emergence of greater-than-human superintelligence through technological means. The Healthcare singularity could be the time when patients have access to better information and make better decisions than their physicians. The drive to this near future is fueled by the open and globaIized energy of patients as compared to physicians handicapped by closed and parochial health IT.


Physicians have skills. Institutions have capital. Patients have freedom, and that is what tips the information balance in their favor. When it comes to health IT, physicians and institutions are still busy installing closed, proprietary, single-vendor systems that erect strategic barriers to communications every chance they get. The protection of professional licensure and institutional consolidation gives both parties a sense of security even as the patient and policymaker barbarians are massing on the Web.


The Institute of Medicine just released Best Care at Lower Cost: The Path to Continuously Learning Health Care in America. Aside from reaffirming the $765 billion of “Excess Costs”, the study highlights the following:

 

The committee also believes that opportunities exist for attacking these problems— opportunities that did not exist even a decade ago.

 

* Vast computational power (with associated sophistication of information technology) has become affordable and widely available. This capability makes it possible to harvest useful information from actual patient care (as opposed to one-time studies), something that previously was impossible.

 

* Connectivity allows that power to be accessed in real time virtually anywhere by professionals and patients, permitting unprecedented diffusion of information cheaply, quickly, and on demand.

 

* Progress in human and organizational capabilities and management science can improve the reliability and efficiency of care, permitting more scientific deployment of human and technical resources to match the complexity of systems and institutions.

 

* Increasing empowerment of patients unleashes the potential for their participation, in concert with clinicians, in the prevention and treatment of disease—tasks that increasingly depend on personal behavior change.

 

Among many other conclusions, they say:

 

Conclusion: Advances in computing, information science, and connectivity can improve patient-clinician communication, point-of-care guidance, the capture of experience, population surveillance, planning and evaluation, and the generation of real-time knowledge—features of a continuously learning health care system.


Via Andrew Spong, Camilo Erazo
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Apple’s top 80 apps for doctors, nurses, patients | mobihealthnews

Apple’s top 80 apps for doctors, nurses, patients | mobihealthnews | XXI Century Pharma Industry | Scoop.it
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Labs Seek New Ways to Look Inside the Body

Labs Seek New Ways to Look Inside the Body | XXI Century Pharma Industry | Scoop.it
A new wave of imaging technologies, driven by the falling cost of computing, is transforming the way doctors can examine patients.
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Top 10 free iPad Medical Apps

Top 10 free iPad Medical Apps | XXI Century Pharma Industry | Scoop.it
The best iPad medical apps for physicians. Thousands of Pad medical apps were sorted through to come up with this list, ranging from prescription drug reference apps to virtual simulation apps.
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California researchers create apps for health studies

California researchers create apps for health studies | XXI Century Pharma Industry | Scoop.it
Does oversleeping make you depressed? Do certain types of patients do better on new medication?  Which streets worsen asthma symptoms? ...
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The future of health care: Apps that make people care about health

The future of health care: Apps that make people care about health | XXI Century Pharma Industry | Scoop.it
As consumers take more and more of their health-care needs into their own hands, developers can profit by helping them take control of their health and wellness through apps and mobile services, Rock Health's CEO told GigaOM's Mobilize conference.
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Why Tablets Are The Future Of Electronic Medical Records [REPORT]

Why Tablets Are The Future Of Electronic Medical Records [REPORT] | XXI Century Pharma Industry | Scoop.it
The adoption of Electronic Medical Records (EMR) by doctor practices and hospitals is one of the most exciting developments in health - and the iPad is playing a big part.
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New breed of robotics aims to help people walk again

New breed of robotics aims to help people walk again | XXI Century Pharma Industry | Scoop.it
New breed of robotics aims to help people walk againTehran Timesc_330_235_16777215_0___images_stories_edim_09_Robots-arm.jpg RICHMOND, Calif.

Via Kalani Kirk Hausman
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