Hi, my name is Alexander Straker. I am the proud founder/owner of a local IT business in Kent called Xtreme Gaming Solutions. Xtreme Gaming specialises in Custom PCs and Laptops. It has recently come to my attention that a great deal of our customers are uncertain as to whether to buy a custom PC, and whether they can trust the system or the builder. Based upon this uncertainty, I have decided to evaluate and explain the reasons why you should buy a custom system, rather than an off-the-shelf branded product.
First and foremost, Price. Often, surprising though it is, custom PC’s are a lot better value than a branded product from places like PC World. This is because the customer only pays for what components they want, rather than paying for all the ‘bundled’ extras that companies make you pay for. Furthermore, the profit margin for custom system builders tends to be far smaller than for big brands, due to the smaller market, and the focus on service, rather than profit.
Also, as companies like mine often tend to do repairs as well, they can be far more reliable, and tend to know exactly what they are doing when repairing your systems. Not only that, but they also do not post you through to a call centre. Instead we tend to answer right then, and assist to the best of our ability, at the earliest opportunity.
Furthermore, the package we provide is often tailor made, and most importantly negotiable. With big brands you tend to deal with a set price, with no flexibility. Smaller companies like ours tend to be prepared to offer flexibility, rather than lose a sale altogether. And as for providing a tailor made package, we are often more than prepared to install Steam, or Skype or other programs free of charge, as they come as part of the service.
The biggest problem with custom PC’s is the lack of low end products. We tend to focus more on the high powered gaming systems, as that is what our target market likes. But we always still provide at least a couple of lower end systems. Furthermore, some people can find the pricing confusing, as we charge extra for component upgrades, rather than a set price for a system.
The only other problem is really the delivery time. To ensure that everything is how it should be, we tend to dispatch products within a week, compared to the larger brands where you can purchase, and receive the product about 3 days later. This is the price you pay for quality products unfortunately.
To conclude, although I may be considered biased, I honestly do not understand why people stick to bundled, branded products. The pro’s seem to far outweigh the con’s. I hope I have helped you understand our business more, and I look forward to hearing from you.
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