I keynoted at the Media140 conference three weeks ago (26 Apr 2012) wearing my ABC Exec Producer TV Multi Platform hat. Now responsible for non-kids ABC TV online & mobile offerings & TV mobile and social strategy my 20 minute talk was rather focused on the high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services). The transcript, slideshare and more ore detail follow Via Gary Hayes 
Ford Motor Company has been quietly stepping into the transmedia arena as a producer, beginning in 2009 with the “Fiesta Moment” social media campaign, where 100 Ford Fiesta vehicles were given to non-professional spokespeople or marketers to use, drive and then comment on via Twitter and other social media outlets. Via Simon Staffans 
Today, though, transmedia finds itself charmed out of its cramped niche jar by a robotic melody made up entirely of buzzwords. Brand synchronicity. Facebook integration. IOS F2P FPS GPS. 
This panel-style blog post was spawned by my recent interest in the game Zombies, Run! As someone who is passionate about the Zombie genre, but not at all passionate about exercise, I was excited to find a fusion of mobile technology, storytelling, and real-world activity that would help gamify my healthy habits. Via Simon Staffans An immersive gaming experience played online and in real life involving a Time Switch machine.
This is the Kickstarter campaign for an ARG created by the members of Transmedia LA. Not only is it a great project, but the kickstarter page provides a fabulous look at what it takes to make a compelling ARG. Via The Digital Rocking Chair 
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. ...
In getting started: Establish content strategy as a practice and discipline in your organization Connect your content efforts to existing brand and/or marketing goals Identify, analyze, and prioritize Make content findable, distributable, and extendableVia The Digital Rocking Chair 
Robin Good: This free service kindly provided by the Australian centre for the Moving Image, allows film and video students as well as buddying film freaks to easily create a reference storyboard without knowing how to draw a line.
The tool is completely web-based, and it provides a choice of three possible types of scripts to work on: a) Romance b) Comedy c) Horror
Once you have chosen a script, the online scripting editor makes it easy for you to work on your script as you would expect.
Then, using a library of camera shots and moves that can be easily dragged and dropped on your empty storyboard canvas, you can give visual life to your script. You can add your own pictures and illustrations to the library as to customize the storyboard in any way you want.
Useful. 7/10
Video tutorials: http://generator.acmi.net.au/storyboard/intro ;
http://generator.acmi.net.au/storyboard/byo-intro?video=1
More info: http://generator.acmi.net.au/storyboard ; Via Robin Good 
mentelocale.itJeff Gomez: «Vi racconto come Facebook sta cambiando il modo di raccontare storie»mentelocale.itIl transmedia storytelling aiuta nella soluzione di questo problema perchè è una tecnica nuova che potrebbe essere utilizzata da tutti,... 
O Digital Storytelling (DST) combina a arte de contar histórias, com um conjunto de recursos... Via José Carlos 
"The Book Thump Heard Round The World
Via The Digital Rocking Chair 
"The reality for us as writers and producers of the project is that we really don’t know where this might land as a transmedia property. But again, the larger point is that we do have a very good idea of where it can go in terms of its own narrative potential." Via The Digital Rocking Chair Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media A Master‘s Thesis Presented... Via Yannick Vernet 
The creator of Sofia’s Diary (photo) tells how his team engaged with this and other social shows' fans, keeping the characters 'alive' beyond the episodes. Take note!
Via The Digital Rocking Chair |
Key4bizAgenda digitale: il MIUR avvia 'consultazione social' per ...Key4bizAgenda digitale: il MIUR avvia 'consultazione social' per contribuire ai lavori della Cabina di Regia.
“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape” held at the... 
More and more owners are looking to transmedia as a way of extending the reach of their content. We will explore the current landscape and economics within t... A crowsourcing document looking at the types, tools and functions of a range of media in creating a transmedia story. Feel free to contribute Via Simon Staffans 
A new sci-fi web series teams Hollywood visual effects artists with a global scattering of up-and-coming animators, all of whom are working for free to craft CGI elements for a wigged-out futuristic saga ...
Looking for ways to get that project off the ground? Then this article is well worth a read. Via The Digital Rocking Chair This presentation highlights the power to engage students through transmedia storytelling.
And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive. Via The Digital Rocking Chair 
A selection of good reads from the past few weeks in transmedia storytelling, digital marketing, social TV and brand extension. Via Simon Staffans Governo Monti: prima il digital divide, poi la fibra ottica | WeMedia, 6 Feb - Hardware. 
It is fantastic that the term ‘transmedia’ is now so widespread across the industry and with the official credit (attached ironically to film primarily) but is it a bubble about to burst – is what we have come to know as ‘transmedia’ in danger of being blown out of all proportion...
[This 2010 opinion piece by Gary Hayes has been "doing the social media rounds" lately and I'm including it here because the question posed is still remarkably current.] Via The Digital Rocking Chair 
But innovation is nothing without a strong commercial capacity. In the new media space, establishing good working relationship with brands and agencies is key. FremantleMedia is one of the leaders in online branded entertainment with projects for brands such as RedBull, Mars, Intel, Tampax, Pampers… Our latest project is in the USA, where we’ve just produced a factual entertainment show for Buick and MSN. Via Gary Hayes 
From the original article: "Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?
Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. ... There are several reasons why you'll want to add a video sitemap.
It makes it clear to Google what your content is.
Full article: http://www.seomoz.org/blog/video-sitemap-guide-for-vimeo-and-youtube Via Robin Good |
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