Xarxes socials i biblioteques universitàries
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6 ways to measure and improve the ROI of Content Marketing

6 ways to measure and improve the ROI of Content Marketing | Xarxes socials i biblioteques universitàries | Scoop.it
Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business? Continue reading →
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La biblioteca universitaria en la web social: ¿Qué opinan los usuarios?

La biblioteca universitaria en la web social: ¿Qué opinan los usuarios? | Xarxes socials i biblioteques universitàries | Scoop.it
Las bibliotecas universitarias a nivel mundial están adoptando cada vez más las herramientas de la web social para ofrecer sus productos y servicios. En general, las bibliotecas afirman que la mayo...
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Parlament 2.0 - Parlament de Catalunya

Parlament 2.0 - Parlament de Catalunya | Xarxes socials i biblioteques universitàries | Scoop.it
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Presència del Parlament a les xarxes socials

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