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Rescooped by Sandra Przibilla GAICD : AFAIM from Alcohol & other drug issues in the media
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Bottoms up: the non-crisis of Australia’s alcohol consumption

“ The constant claims about the dangers of rising alcohol use in Australia don't match reality. Crikey fact checks some of the statements made by the wowser lobby.”
Via ReGenUC
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Rescooped by Sandra Przibilla GAICD : AFAIM from Australian Hotels Hospitality & Tourism
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Beer drinkers paying up to $200 for a luxury brew - The Australian

Beer drinkers paying up to $200 for a luxury brew - The Australian | www.drinks.central.com.au | Scoop.it
“Beer drinkers paying up to $200 for a luxury brewThe AustralianDemand is anticipated to be just as strong for Australia's most luxurious beer, Crown Ambassador, when it hits bottle shops next month.”
Via Bradley Woods
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Rescooped by Sandra Przibilla GAICD : AFAIM from Quirky wine & spirit articles from VINGLISH
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Drinking With Your Eyes: How Wine Labels Trick Us Into Buying - NPR (blog)

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying - NPR (blog) | www.drinks.central.com.au | Scoop.it
Drinking With Your Eyes: How #Wine Labels Trick Us Into Buying We're all guilty of it.
Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries
Sandra Przibilla GAICD : AFAIM's insight:
An interesting read
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Scooped by Sandra Przibilla GAICD : AFAIM
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Introduction to in-store marketing: Part 2 of 2

Introduction to in-store marketing: Part 2 of 2 | www.drinks.central.com.au | Scoop.it
“ Path to purchase & touchpoints along the way Shoppers receive an immense amount of stimuli before purchasing a product. Usually, there is no such thing a”
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Scooped by Sandra Przibilla GAICD : AFAIM
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Shopper Marketing Challenges: Merging online and offline experiences

Shopper Marketing Challenges: Merging online and offline experiences | www.drinks.central.com.au | Scoop.it
“ After two decades of fast-tracked technological progress, people have redefined what it feels to be connected. In the process, they have naturally grown dis”
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Rescooped by Sandra Przibilla GAICD : AFAIM from International CSD Market Insights
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Coca-Cola Designed Its New Can Around A Problem No One Has

Coca-Cola Designed Its New Can Around A Problem No One Has | www.drinks.central.com.au | Scoop.it
“And the company isn't the only one. Why has chill-activation become such a design fad?”
Via Vasia Dimitropoulou
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Rescooped by Sandra Przibilla GAICD : AFAIM from In The Glass Wine and Spirits News
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When Women Were Burned as Witches for Making Whiskey | Serious Eats: Drinks

When Women Were Burned as Witches for Making Whiskey | Serious Eats: Drinks | www.drinks.central.com.au | Scoop.it
“ [Image: Wikimedia Commons] At one point in booze history, it turns out that Ladies' Night meant burning witches at the stake rather than not having to pay a cover charge. Between 1500 and 1660, European governments executed between 50,000...”
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Rescooped by Sandra Przibilla GAICD : AFAIM from Autour du vin
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Australia set for 50% wine import boost in China

Australia set for 50% wine import boost in China | www.drinks.central.com.au | Scoop.it
“ Export of Australian wine into China is expected to rise by 50% over the next three years, according to Weekly Times Now. The rising affluence of China’s middle class has proved to be a promising opportunity for Australian wine producers.”
Via Mirjana Martic
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Rescooped by Sandra Przibilla GAICD : AFAIM from Alcohol & other drug issues in the media
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Wine is rapidly taking over beer as drink of Australians' choice

Wine is rapidly taking over beer as drink of Australians' choice | www.drinks.central.com.au | Scoop.it
“ WINE is putting out a serious challenge to beer as our nation's drink of choice.”
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Rescooped by Sandra Przibilla GAICD : AFAIM from Wine from Down Under
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Australian Vintage launches low-alcohol wine in the UK - Harpers Wine & Spirit Trade Review

Australian Vintage launches low-alcohol wine in the UK - Harpers Wine & Spirit Trade Review | www.drinks.central.com.au | Scoop.it
“ Australian Vintage launches low-alcohol wine in the UK Harpers Wine & Spirit Trade Review Summer Light Sauvignon Blanc has only 45 calories in a 125ml glass and the Summer Light Shiraz has 55 calories.”
Via Pinot Post
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Rescooped by Sandra Przibilla GAICD : AFAIM from Australian Hotels Hospitality & Tourism
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Australian beer consumption lowest in 66 years: ABS - Drinks Business Review

Australian beer consumption lowest in 66 years: ABS - Drinks Business Review | www.drinks.central.com.au | Scoop.it
“Australian beer consumption lowest in 66 years: ABS Drinks Business Review ABS health national statistics center director Louise Gates said beer is now at its lowest point in 66 years, even so, that means that there are still 4.1 litres of pure...”
Via Bradley Woods
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Rescooped by Sandra Przibilla GAICD : AFAIM from Digital for Business - Big Data, Social CRM & Media
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10 Ways to Generate Leads Using Social Media

10 Ways to Generate Leads Using Social Media | www.drinks.central.com.au | Scoop.it
Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it?
Via Christophe Raix
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How the Right Metrics Guide Social Media for Sustainability Communications - Sustainability: business, life, environment | Taiga Company

How the Right Metrics Guide Social Media for Sustainability Communications - Sustainability: business, life, environment | Taiga Company | www.drinks.central.com.au | Scoop.it
RT @TaigaCompany: How the Right Metrics Guide Social Media for Sustainability Communications http://t.co/NrAQwDp8tG
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Rescooped by Sandra Przibilla GAICD : AFAIM from The Asian Food Gazette.
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Kirin launches ‘Japan-inspired’ cider range exclusive to Australia | Australian Food News

Kirin launches ‘Japan-inspired’ cider range exclusive to Australia | Australian Food News | www.drinks.central.com.au | Scoop.it
“ Japan-based brewing company Kirin has launched a range of premium alcoholic ciders exclusively in Australia, distributed by food and beverage company Lion.”
Via Frank Kusters
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Rescooped by Sandra Przibilla GAICD : AFAIM from WOB Women on Boards
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Quotas 'do a disservice to women' - The Australian

Quotas 'do a disservice to women' - The Australian | www.drinks.central.com.au | Scoop.it
Quotas 'do a disservice to women' The Australian NIKKI Williams understands it can be tough for women to climb the corporate ladder. She was a single mum with a seven-month-old boy as her career was rapidly progressing.
Via Armelle Loghmanian
Sandra Przibilla GAICD : AFAIM's insight:
I would be disappointed if I was"making up the numbers".
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Rescooped by Sandra Przibilla GAICD : AFAIM from Quirky wine & spirit articles from VINGLISH
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Paper wine bottle to go on sale in US

Paper wine bottle to go on sale in US | www.drinks.central.com.au | Scoop.it
British packaging firm GreenBottle has launched the world’s first paper wine bottle in the US with California wine producer Truett-Hurst, with a label designed by Stranger & Stranger.
Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries
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Scooped by Sandra Przibilla GAICD : AFAIM
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Make It Easy For Shoppers to Buy Your Brands |

Make It Easy For Shoppers to Buy Your Brands | | www.drinks.central.com.au | Scoop.it
Think like a shopperLooking at planograms on a computer screen is not enough. It may look impressive on your PC but do not forget to go to the store and see the ‘real action’. Be a shopper. Put yourself in shoppers’ shoes. Look at your brand execution and think through all the three elements of in-store marketing – availability, communication, and offer. The end purpose of every execution is to get shoppers to buy YOUR brand. Let’s make it easy for shoppers to decide.
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Tesco eyes further omni-channel steps with in-store app | News | Marketing Week

Tesco eyes further omni-channel steps with in-store app | News | Marketing Week | www.drinks.central.com.au | Scoop.it
“ Trial of ‘MyStore’ app to let customers bridge at-home, and in-store behaviour. ”
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Rescooped by Sandra Przibilla GAICD : AFAIM from In The Glass Wine and Spirits News
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Women and Beer: A 4,500-Year History Is Coming Full Circle

Women and Beer: A 4,500-Year History Is Coming Full Circle | www.drinks.central.com.au | Scoop.it
“ In Ancient Egypt, beer was made almost entirely by women. As we shifted to an industrial economy, men took over. Will the craft revolution reverse the trend?”
Via Frank Haddad
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Rescooped by Sandra Przibilla GAICD : AFAIM from Wine from Down Under
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Australia's Chardonnay Challenge - Wine-Searcher

Australia's Chardonnay Challenge - Wine-Searcher | www.drinks.central.com.au | Scoop.it
“ Australia's Chardonnay Challenge Wine-Searcher It's still America's favorite white varietal, despite the "anything but chardonnay" tag that's dogged it in recent years, but in Australia – once home to devoted fans of the grape – chardonnay has...”
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Rescooped by Sandra Przibilla GAICD : AFAIM from Wine from Down Under
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Wine Review: Australian dessert wines

Wine Review: Australian dessert wines | www.drinks.central.com.au | Scoop.it
“ Susy Atkins discovers a whole new world of wines from Down Under. ”
Via Pinot Post
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Rescooped by Sandra Przibilla GAICD : AFAIM from Australian Hotels Hospitality & Tourism
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Have Australian scientists created hangover-free beer? - Daily Star

Have Australian scientists created hangover-free beer? - Daily Star | www.drinks.central.com.au | Scoop.it
Have Australian scientists created hangover-free beer?Professor makes amazing discovery and possibly in line up for Nobel Prize "What we've found is that many people who sweat a lot, especially tradesmen, knock off work and have a beer," associate professor Ben Desbrow told The Australian.
Via Bradley Woods
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Rescooped by Sandra Przibilla GAICD : AFAIM from Alcohol & other drug issues in the media
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A brief history of alcohol consumption in Australia

A brief history of alcohol consumption in Australia | www.drinks.central.com.au | Scoop.it
“ Although most Australians would probably say we’ve always been a heavy-drinking nation, the consumption of alcohol has followed a roller coaster curve since European invasion.Alcohol consumption in Australia…...”
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Rescooped by Sandra Przibilla GAICD : AFAIM from Southern California Wine and Craft Spirits Journal
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How China Became the Wine World’s Most Unlikely Superpower

How China Became the Wine World’s Most Unlikely Superpower | www.drinks.central.com.au | Scoop.it
“Don't worry, this doesn't mean China wants to drink all your wine”
Via Vitabella Luxury Wine / Twitter @Vitabellawine / Also check www.vitabella.fr, Tracy Cervellone CWE
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Rescooped by Sandra Przibilla GAICD : AFAIM from Focus on Green Meetings & Digital Innovation
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5 Ways to Expand Your Brand on #Pinterest

5 Ways to Expand Your Brand on #Pinterest | www.drinks.central.com.au | Scoop.it
“ Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests?”
Via Maria Cristina Terenzio
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