Google+ is one of the best places to be social online, but some don’t necessarily consider it a “social network” even though they may have many followers. It could be considered to be Google socialized, which is to say that with everything online moving toward a more personal, local, and mobile-friendly experience, having the world’s most powerful search engine customize your digital experience has tremendous value. This is a great psost but only scratches the surface on why Google+ should be a part of your 2013 social media marketing strategy.
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Content that spreads is content that works. When your readers pass along your blog posts and images, they’re essentially marketing your brand. This not only amplifies your influence, but also does so in a way that’s efficient and makes the most of your time.
So to get the biggest return from your social media presence, you have to ask yourself: “How shareable is my content?”