Back when Louis Chevrolet was just a racing driver for Buick, the premium brand in the General Motors portfolio wasn't as watered down as it is as of late. If badge engineering is the name of the game for the marque at the moment, one can only wonder how it has come to this from the carmaker that introduced turn signal lights as a standard feature back in 1939.
International brands such as Michael Kors, Montblanc and Tommy Hilfiger have launched successful campaigns via social media networks in China. Through social media campaign, companies are able to build their…
During the FIFA World Cup, Mercedes-Benz created a campaign in WeChat. The members with the purpose to win gifts, through moments had to send their wishes of good luck to the German national football team which is sponsored by the automobile brand.
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