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BMW one of 50 brands to leverage WeChat ads on Moments

BMW one of 50 brands to leverage WeChat ads on Moments | Wunderman China Auto Marketing News | Scoop.it
On Sunday night, many WeChat users found in their WeChat Moments news feed an update from a new yet long-awaited friend—advertisement.
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Car Maintenance B2C Platform Tuhu Completes $100M USD Series C Funding - TechNode

Car Maintenance B2C Platform Tuhu Completes $100M USD Series C Funding - TechNode | Wunderman China Auto Marketing News | Scoop.it
Shanghai-based Lantu Information Technology, operator of car maintenance B2C platform Tuhu, has raked in nearly $100 USD in series C funding from Joy
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You Can Fiddle With Your BMW or Porsche From an Apple Watch | WIRED

You Can Fiddle With Your BMW or Porsche From an Apple Watch | WIRED | Wunderman China Auto Marketing News | Scoop.it
Automakers are jumping on the Apple Watch app wagon.
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雪佛兰赛欧3与爱奇艺携手,推春节自驾接力送他人回家活动,将公益活动与品牌宣传相结

雪佛兰赛欧3与爱奇艺携手,推春节自驾接力送他人回家活动,将公益活动与品牌宣传相结合 | Wunderman China Auto Marketing News | Scoop.it
赛欧3幸福回家-爱奇艺
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US Auto Sales In China: New-Car Smell? No Thanks, Say Chinese Car Buyers

US Auto Sales In China: New-Car Smell? No Thanks, Say Chinese Car Buyers | Wunderman China Auto Marketing News | Scoop.it
Lincoln scrubs odors from vehicles it exports to China, a massive car market whose consumers have distinct preferences.
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Opportunities and Challenges in China’s Electric Vehicle Market | China Business Review

Opportunities and Challenges in China’s Electric Vehicle Market | China Business Review | Wunderman China Auto Marketing News | Scoop.it
The magazine of the US-China Business Council
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Infiniti takes advantage of animation to emotional marketing

Infiniti takes advantage of animation to emotional marketing | Wunderman China Auto Marketing News | Scoop.it
2015年1月22日,引领动画电影贺岁档的《熊出没之雪岭熊风》于今天在京举行首映礼。
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2015 Buick Excelle Teased, It’s a China-Only Affair

2015 Buick Excelle Teased, It’s a China-Only Affair | Wunderman China Auto Marketing News | Scoop.it
Back when Louis Chevrolet was just a racing driver for Buick, the premium brand in the General Motors portfolio wasn't as watered down as it is as of late. If badge engineering is the name of the game for the marque at the moment, one can only wonder how it has come to this from the carmaker that introduced turn signal lights as a standard feature back in 1939.
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BMW leverages UGC by launching contest "BMW stories"

BMW leverages UGC by launching contest "BMW stories" | Wunderman China Auto Marketing News | Scoop.it
International brands such as Michael Kors, Montblanc and Tommy Hilfiger have launched successful campaigns via social media networks in China. Through social media campaign, companies are able to build their…
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大众汽车病毒视频:衡量发动机性能的指标不再是排量,而是扭矩

大众汽车病毒视频:衡量发动机性能的指标不再是排量,而是扭矩 | Wunderman China Auto Marketing News | Scoop.it
大众汽车集团(中国)与Tribal Worldwide北京,发布了一场名为“TSI®发动机,让笑容由心而发”的数字营销活动,旨在吸引中国消费者对大众汽车发动机先驱技术的关注和讨论,以其扭转消费者多年来的既定观念
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宝马 Snapchat:给你的车窗来个雪景涂鸦

宝马 Snapchat:给你的车窗来个雪景涂鸦吧 | Wunderman China Auto Marketing News | Scoop.it
圣诞假日里,宝马也不失时期地借助美丽的雪景推出网站,让用户在虚拟汽车玻璃上的涂鸦作品能通过社交网站上分享,而且广告同样是阅后即焚风格,以吸引千禧一代。
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Auto Market in China Struggles During Economic Slow Down | SocialBrandWatch.com

Find out how the auto market in China is struggling and why these struggles are taking place.
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Audi Turns to Connected Cars in China

Audi Turns to Connected Cars in China | Wunderman China Auto Marketing News | Scoop.it
German luxury-auto maker Audi AG is betting on connected cars in China to attract and keep customers as demand for high-end cars wanes.
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Jaguar's new patent will let you control windscreen wipers with your eyes

Jaguar's new patent will let you control windscreen wipers with your eyes | Wunderman China Auto Marketing News | Scoop.it
When driving on a rainy night, it is an all too common problem to take a look through your car's rear windscreen, only to find it foggy and obscured.
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Taxis! Black cabs jobs boost for Coventry

Taxis! Black cabs jobs boost for Coventry | Wunderman China Auto Marketing News | Scoop.it
It will be home to the company’s research, development and assembly operations, including the development of electric and ultra-low emission black cabs.
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Geely creates 1,000 jobs in Coventry with London Taxi Company investment

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Besturn's short movie "Go back home with love" resonates with consumers

Besturn's short movie "Go back home with love" resonates with consumers | Wunderman China Auto Marketing News | Scoop.it
,数英网@DIGITALING
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Daimler Downplays Concerns Over Chinese Auto Market

Daimler Downplays Concerns Over Chinese Auto Market | Wunderman China Auto Marketing News | Scoop.it
With luxury spending set to slow in China Germanys luxury car makers are concerned about Chinas auto market but Daimler remains optimistic.

Speaking at a special media event at the 2015 North American International Auto Show in Detroit before unveiling the Mercedes-Benz GLE Coupe Daimler CEO
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Mercedes-Maybach S400 & S600 launched on the Chinese car market

Mercedes-Maybach S400 & S600 launched on the Chinese car market | Wunderman China Auto Marketing News | Scoop.it
The Mercedes-Maybach S400 4Matic & S600 have been launched on the Chinese car market. China is the first country worldwide to get the resurrected Maybach brand.
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Chinese OBD Hardware Developer AutoBot Receives US$6 Million Series A Funding - TechNode

Chinese OBD Hardware Developer AutoBot Receives US$6 Million Series A Funding - TechNode | Wunderman China Auto Marketing News | Scoop.it
The internet-of-vehicles (IoV) has become more of a reality as tech companies vie to create new tech to change the driving experience.
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Car Brands in the good books of China's super-rich

Car Brands in the good books of China's super-rich | Wunderman China Auto Marketing News | Scoop.it
SHANGHAI - The latest Hurun Research report details the brands of choice among Chinese luxury consumers in categories ranging from red wine to business jets to equestrian clubs.
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Mercedes-Benz WeChat Campaign: How brands could interact with fans in real time

Mercedes-Benz WeChat Campaign: How brands could interact with fans in real time | Wunderman China Auto Marketing News | Scoop.it
During the FIFA World Cup, Mercedes-Benz created a campaign in WeChat. The members with the purpose to win gifts, through moments had to send their wishes of good luck to the German national football team which is sponsored by the automobile brand.
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天天飞车创意互动:地铁乘客变身未来车工程

天天飞车创意互动:地铁乘客变身未来车工程 | Wunderman China Auto Marketing News | Scoop.it
天天飞车近期在北京青年路地铁站做了一个线下互动营销,当行人抵达“设计中心”就能在一块巨大的互动屏幕面前“赤手空拳”地设计一款未来车。来看看天天飞车是怎么带你想象带你飞的!
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80后消费群体对汽车市场未来发展的影响

80后消费群体对汽车市场未来发展的影响 | Wunderman China Auto Marketing News | Scoop.it
无论是发达市场和发展中市场,无需质疑,放眼于未来,80后必然是未来新车市场中最重要的消费群体,他们的需求对汽车市场发展也将产生重要影响。
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