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WSI Digital Marketing Consultant
•Digital Marketing Consulting •Digital Technology Corporate Training •Social Media Strategist •Online Brands• USA, Italy
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Social Media is Not Sales, But It Can Be the Sizzle

Social Media is Not Sales, But It Can Be the Sizzle | WSI Digital Marketing Consultant | Scoop.it
At the end of last year, an apartment in Shanghai sold for the eye-watering price of $13 million — a rate of $35,000 per square meter. That is slightly more than highest price ever paid for real es...
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The Only Numbers That Really Count When You are Building a Social Media Content Strategy

The Only Numbers That Really Count When You are Building a Social Media Content Strategy | WSI Digital Marketing Consultant | Scoop.it
A successful social media manager is not always someone who can point to an improvement in the number of direct sales. Maersk, a Danish shipping company of which I have written before, has active p...
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Unspoken Marketing Rules - a collection of controversial truisms

Joe Vitale is the world's first hypnotic writer, an American entrepreneur and author. He became known through his marketing books Buying Trances: A New Psychology of Sales and Marketing! and There's a Customer Born Every Minute. Vitale writes about subjects such as marketing and persuasive communication, and advertising. 


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How To Raise Money for Your Idea

How To Raise Money for Your Idea | WSI Digital Marketing Consultant | Scoop.it

I get asked this a lot. But I’ll be honest with you, I am no expert. I have had to learn a lot of this stuff the hard way. Mistakes are good teachers, if you don’t repeat them. I share this in the hope of it being of some use. 


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Twitter’s Making More Money. Who Cares?

Twitter’s Making More Money. Who Cares? | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com Here is the bad news: Twitter lost $645 million in 2013. Here is the good news: Twitter’s revenues are up 110 percent to $665 million. Here is some more bad...
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Simple Ways to Increase Your Business Reach without Paying

Simple Ways to Increase Your Business Reach without Paying | WSI Digital Marketing Consultant | Scoop.it
Facebook’s strategy now seems pretty clear. News feeds will fill up with posts from friends and family; and businesses will pay to get past the filters that keep out their page posts. But those fil...
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Maersk Shows How B2B Firms Benefit From Social Media

Maersk Shows How B2B Firms Benefit From Social Media | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com Some companies might think that they have little to gain from social media. Boeing is unlikely to sell an extra jet by placing a special offer on Facebook. ...
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Showcase Pages Mean That LinkedIn Really Does Matter Now

Showcase Pages Mean That LinkedIn Really Does Matter Now | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com LinkedIn’s new Showcase pages mark an important change for the site. They may also signal a vital change in the way that professional social media marketers...
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Are You Measuring The Right Stats?

Are You Measuring The Right Stats? | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com In at least one way, social media marketing has been a step backwards. Traditional advertisers have always struggled to measure their success rates. They co...
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What Justine Socca’s Sacking Means for Professional Social Media Managers

What Justine Socca’s Sacking Means for Professional Social Media Managers | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com There is one phrase that appears again and again on Twitter. It is more popular than any hashtag and is seen more frequently than any trending topic. It is ...
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Facebook Tells Business Pages: “You Want Reach? Reach For Your Wallet!”

Facebook Tells Business Pages: “You Want Reach? Reach For Your Wallet!” | WSI Digital Marketing Consultant | Scoop.it
What social media managers have long suspected has now become official policy. In an interview with Ad Age, a spokesman for Facebook admitted that the company now expects businesses to open their w...
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Beliebers and Your Business

Beliebers and Your Business | WSI Digital Marketing Consultant | Scoop.it
For anyone who is not a teenage girl, the list of trending topics on the side of the Twitter website can often look incomprehensible. It is a place where Justin Bieber fans battle with One Directio...
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Please ReTweet

Please ReTweet | WSI Digital Marketing Consultant | Scoop.it
Social media marketing delivers two benefits in return for the daily effort of posting, tweeting, and uploading. Businesses get to build a closer relationship with their customers; and those custom...
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Facebook Beats YouTube for Brand Video Sharing. And So?

Facebook Beats YouTube for Brand Video Sharing. And So? | WSI Digital Marketing Consultant | Scoop.it
Microsoft Word Document
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YouTube has had its day for brand video content. That’s the conclusion of a study by analytics firm SocialBakers, who argue that the end may well be in sight for Google’s video platform as the first choice for brand promoters.

 

The company examined more than 180,000 Facebook video posts across 20,000 pages, and found a surprising and dramatic increase in the number of videos posted directly to Facebook.

In January 2014, the brands surveyed posted just over 6,000 videos to Facebook and about twice that number to YouTube. By September, while the number of videos posted to YouTube had remained largely static, the brands had posted around 10,000 videos to YouTube.

 

Instead of placing videos on YouTube and sharing the link on Facebook, social sellers are choosing to skip YouTube altogether. SocialBakers expects the number of videos posted directly to Facebook to exceed those posted to YouTube by the end of the year.

 

Brand Video Sellers Seek Engagement

What’s driving this apparent shift towards Facebook is engagement. When SocialBakers also examined the share of interactions among the 180,000 videos it surveyed, the company noticed that interactions increased for Facebook and decreased for YouTube. For social media managers who need to justify their actions with numbers, Facebook’s higher engagement figures on a platform that users visit daily, that feeds content into timelines and where promotions are easy and effective, make it a much more attractive platform than YouTube.

 

“This is a serious threat to YouTube as marketers are going to continue to use the network that is most effective for gaining engagement,” predicts SocialBakers. “Basically, there are no signs of the trend reversing from its current path.”

 

The picture, though, may not be as grim for Facebook as SocialBakers suggests. Facebook doesn’t allow easy searching, so expensive video content quickly dies and can’t be found by future users.  Engagement also differs between platforms both in the way that it’s that measured and in the nature of the engagement itself. One commenter on SocialBakers’ blog post reported seeing engagement rates of over 100 percent on Facebook as the company counts an autoplay triggered by page scrolling as a view, whether the user has seen the video or not.

And while YouTube may generate fewer comments, for some companies that lack of interaction may be no bad thing.

 

BP’s video of its Future Leaders Programme has seen relatively little engagement on YouTube with just over 1,600 views two weeks after its posting and no comments. A corresponding video about young innovators placed on YouTube has picked up 1,400 likes, 93 shares and more than 25 comments within two days of being posted. But the first comment on Facebook attacks the company’s actions in the Gulf of Mexico. The second comment is an appeal for a job. Altogether, about 20 of those 25 comments are negative and critical. Considering the attacks, criticisms and appeals for customer service that large brands face on Facebook, it’s no surprise that Apple keeps its videos and television ads on YouTube. The company doesn’t have a corporate Facebook page.

 

It may be true that many brands are turning away from YouTube but for companies who want to get the most out of their videos, the best strategy will be to post on Facebook for immediate engagement and archive on YouTube for future views.

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Image Posts Do Better On Facebook Than On Twitter. Or Do They?

Image Posts Do Better On Facebook Than On Twitter. Or Do They? | WSI Digital Marketing Consultant | Scoop.it
On the face of it, it looks like an open and shut case. When Marshalls posted this picture of white shoes, a white shirt and a white handbag on its Facebook page, the post did reasonably well. It p...
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The Fascinating Psychology Behind Word of Mouth Marketing

The Fascinating Psychology Behind Word of Mouth Marketing | WSI Digital Marketing Consultant | Scoop.it

The Fascinating Psychology Behind Word of Mouth Marketing
... small-business owners can expand their brand and engage consumers. "Word of mouth is still very powerful,"


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How to Monetize Your Social Media Followers

How to Monetize Your Social Media Followers | WSI Digital Marketing Consultant | Scoop.it
by John Danenbarger, blog.SEOforSite.com It has been the elephant in social media’s room ever since Facebook opened its business pages and corporations started to pile into Twitter. It is the quest...
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Is It Time To Develop A Facebook App?

Is It Time To Develop A Facebook App? | WSI Digital Marketing Consultant | Scoop.it
As EdgeRank makes it harder for businesses to achieve organic reach on Facebook, it may be time to look at one resource on the platform that is both extremely powerful and largely underused. The si...
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Should You Be Using LinkedIn Showcase Pages? Guest Blog From Karen Black

Should You Be Using LinkedIn Showcase Pages? Guest Blog From Karen Black | WSI Digital Marketing Consultant | Scoop.it
  Back in November, LinkedIn introduced Showcase Pages as an addition to LinkedIn Company Pages. A LinkedIn Showcase Page offers a separate channel to highlight an individual brand, a product, a service or an initiative. It enables you to share specific content with a targeted audience so they can follow only the aspects of your
John Danenbarger's insight:

Be aware of the basic nature of this page.  It will improve over time.

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Use Vine to Give Advice

Use Vine to Give Advice | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com However Twitter develops as a public company, one area that’s likely to see a greater emphasis is video. Facebook is rolling out 15-second advertising films...
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Think Clout, not just Klout.

Think Clout, not just Klout. | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com When Klout started, it was a bit of a mess. The company that tried to rate the influence of social media users had a habit of getting topics wrong. It was e...
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Be the Case Study You Want To See

Be the Case Study You Want To See | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com When you are learning the best strategies to use on social media, you will inevitably run into case studies. It is a great way to learn. By studying the bes...
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How to Choose the Right Hashtag on Twitter

How to Choose the Right Hashtag on Twitter | WSI Digital Marketing Consultant | Scoop.it
By John Danenbarger, blog.SEOforSite.com Hashtags have died on Facebook. According to research by EdgeRank Checker, putting a hashtag in a post placed on Facebook will actually reduce the post’s vi...
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Facebook Is For Companies, Not Communities

Facebook Is For Companies, Not Communities | WSI Digital Marketing Consultant | Scoop.it
One of the biggest benefits touted for business users of social media is that it enables them to build a community out of their customers. Instead of buyers being isolated individuals, they become ...
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Will Twitter's IPO Make You Rich?

Will Twitter's IPO Make You Rich? | WSI Digital Marketing Consultant | Scoop.it
If you are one of the small number of private investors who have already put money into Twitter, then the company’s planned IPO could be a life-changing event. You are going to become very rich — e...
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Will New Conversations Make Twitter A Social Platform At Last?

Will New Conversations Make Twitter A Social Platform At Last? | WSI Digital Marketing Consultant | Scoop.it
The metaphor most often used to describe Twitter is a cocktail party. Walk from one end of an event hall to the other and you’ll catch  snippets of disconnected conversation: a comment about the ne...
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