The Power of Transmedia Experiences | Writing Tools Web 3.0 | Scoop.it
Imagine entering a room for the first time. If you're like me, you probably look around, take the scene in, and combine all of the different individual elements into one seamless picture of the world you've entered. None of those elements contain the complete story of the room—rather, the combination, arrangement and directed narratives within each one aggregate into a deep, holistic view of the environment. The whole is greater than the parts.

Via The Digital Rocking Chair