"Not only are they [stories] indispensable tools for novelists, they are useful for presenters, business leaders, marketers, and journalists. They can come in all forms, from slide decks and infographics to videos and static images.
Based on some of my findings of what makes a story captivating, along with advice given by leading experts, here are several ways you can make your next presentation one your audience will never forget."
Read the full article to find out more about these seven storytelling techniques and to see TED talks that exemplify them:
Immerse your audience in a storyTell a personal storyCreate suspenseBring characters to lifeShow. Don’t tell.Build up to a S.T.A.R. momentEnd with a positive takeaway
Via Kim Zinke (aka Gimli Goose)
Writing strong exposition in speculative fiction (or SF, the umbrella term for fantastical fiction genres such as science fiction, fantasy, paranormal and horror) is a balancing act. It’s like watering a plant. Too little water and it dries up and dies; too much water and it rots and drowns. Here's how to get it just right.
The idea for the company started with a few beers and a distaste for the direction in which online content was heading. Three years later, its founders are trying to redefine how we create and read stories.
A show like Breaking Bad doesnt just spring fully formed from a writers mind. Here, series creator Vince Gilligan talks about the ways he worked on...
Donna Watt's insight:
Made me think of a conversation with my son, an avid Game of thrones fan. He adores the TV version, and one of the things he's commented on most often is the complete willingness of the writer to kill off the most essential characters - to constantly surprise. So another writer/series following these key tips and having exponential success.
"Have you wondered how to shoot a hospital video story that moves your audience to tears? Or how to write a CEO speech that will earn a standing ovation?
Nasdaq Corporate Solutions and Ragan Communications are offering a free guide—Strategic Storytelling—full of tips for telling your organization's story though a wide range channels, from newsletters to videos."
Read the full article to obtain the link to this free guide featuring advice and case studies from corporations such as Intel, Fiat Chrysler Automobiles and American Express Open Forum. This 24 page guide covers:
The three elements of a storyHow to find stories within your companyStarting your story: the anecdotal ledeHow to bring your story to life with videoHow to write memorable speeches & intriguing op-edsHow to write compelling press releasesStorytelling using brand journalismHow to get emotional with imagesHow to educate and entertain with infographics
Chronicle of Philanthropy (subscription) Storytelling to Win Support for a Cause Should Be Tied to Social Change Chronicle of Philanthropy (subscription) That's an important distinction for nonprofits that use storytelling to raise money, rally...
Donna Watt's insight:
Important thoughts on how we use storytelling in the social justice context. Thought provoking.
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