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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger

Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger | Writing Tips and Techniques | Scoop.it

Excerpted from article:

"So you might be asking what more can be written about link building for bloggers? There are tons of great link-building strategies that can be utilized to increase e backlinks.

 

Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.

Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes, duplicate content, and other activities that violated Google Webmaster Guidelines.

 

Now that you know some things to avoid, here are some things you can actually do to build links to your blog.

 

1. Submit your blog to blog directories:

One advantage blogs have over other websites is the ability to submit to tons of various blog and RSS aggregators. There is a huge compilation of blog and RSS directories listed at TopRank.

 

2. Complete your social network and forum profiles:

If you participate on any social media network, social bookmarking site, community, or forum, you will want to make sure that you have a link to your blog on that website in your profile.

 

3. Become a guest author:

How do you find blogs to submit guest posts to? There are a few good ways.

>> Search Google using queries with the keyword of your niche plus “submit guest post,” “guest post guidelines,” “guest author guidelines,” “guest post by,” and so on.

>> Check out lists like the "202+ High Quality Internet Marketing PR3 – PR8 Blogs That Accept Guest Posts".
>> Join communities like My Blog Guest.
>> Use Google Authorship.

 

4. Contribute unique content to quality article networks:

When I say unique content, I mean content that hasn’t been “spun” or published elsewhere. And when I say quality article networks, I mean ones that:
>> have some sort of moderation: they shouldn’t just let anyone post anything they want;
>> fit your niche, like Self Growth for the self-improvement and personal development niche; 
>> have a built-in community that actually wants to read articles, like HubPages and Squidoo;
>> feature authors on their homepage, newsletters, etc.;
>> don’t have too many ads on article content or the site as a whole;

 

5. Get your content on weekly roundups:

Your goal, if you want to be included in these roundups, is to get on the radar of the people who create them.

 

6. Comment on blogs:

Blog commenting is powerful for a variety of reasons beyond just link building. Again, this is not to be abused for anchor text links and generic comments, but if you leave valuable engagement, you will likely get the attention of the blog owner and authors of the blog plus other members of the blog’s commenting community. This will inevitably drive traffic back to your website.

 

7. Use your blog’s design:

If you have a unique design, there are galleries that exist purely to showcase blog designs. If you use WordPress, there are galleries that are all for WordPress designs.

 

***Link-building tools:

- Spreadsheets...
- Webmaster Tools...
- Open Site Explorer...
- Authority Labs...
- Google Alerts..."

 

Each element is analyzed with more information, examples and external links. It's very useful guide. Read full article here:
http://www.problogger.net/archives/2012/08/16/link-building-tips-and-tools-for-bloggers-in-a-post-panda-and-penguin-world/


Via Giuseppe Mauriello
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Rescooped by Barb Lack from Internet Marketing Strategy 2.0
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Visual Content Production is The Future of Content Marketing

Visual Content Production is The Future of Content Marketing | Writing Tips and Techniques | Scoop.it

"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.

 

Why?"

 

Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)

 

We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.


This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

 

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

 


This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

 

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]


Via maxOz, Robin Good
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Hubert Cosico's comment, July 16, 2012 11:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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Get Your Email Under Control: 5 Tips

Get Your Email Under Control: 5 Tips | Writing Tips and Techniques | Scoop.it
Email is like laundry -- it's never really done. Here's how to keep it under control without stressing out.
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Ground-Proven Rules To Get More People To Read Your Content

Ground-Proven Rules To Get More People To Read Your Content | Writing Tips and Techniques | Scoop.it

Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.

 

The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.

 

Highlights: 

 

A) Impatient searchers

Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

 

B) Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.


C) Structure your paragraphs in the inverted pyramid style.

This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.


1. Embrace the line break

There are few easier ways to make your content more readable.

And try writing some paragraphs with one sentence only.


2. Break up your content with compelling subheads

Is there a compelling story? Will they get the gist of your information?

 

3. Use bulleted lists
 

4. Use deep captions

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.

 

5. Add highly relevant links

Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.


6. Use strategic formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.


7. Harness the power of numbers

Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.


8. Check your dual readership path

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

 

 

Excellent. It works. 9/10

 

By Pamela Wilson -- http://bit.ly/LzBnQm

Source: http://bit.ly/LIOp4n

Infographic by BlueGlass -- http://bit.ly/LzBNpN


Via maxOz, Robin Good
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maxOz's comment, June 29, 2012 10:37 AM
Thank You Gust for haring Cheers Michele
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How To Get Tons of Links By Re-Igniting Great Content From Other Authors

How To Get Tons of Links By Re-Igniting Great Content From Other Authors | Writing Tips and Techniques | Scoop.it

Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.

 

Recommended. 9/10

Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation  ;


Via Robin Good
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Namita Patel's comment, May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com
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7 Writing and Marketing Links Worth Reading | Copyblogger

7 Writing and Marketing Links Worth Reading | Copyblogger | Writing Tips and Techniques | Scoop.it
This week on The Lede — 11 Ideal Times to Write, The "Hell Yes!" Approach To Better Decision Making, and The Top 10 Content Traffic Killers ...
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8 words that may not mean what you think they mean | Articles

8 words that may not mean what you think they mean | Articles | Writing Tips and Techniques | Scoop.it
Inspired by ‘The Princess Bride,’ the author sets us straight on the appropriate way to use common words.
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The Effect of Using Influential Power Words in Your Marketing – #Winning | Unbounce

The Effect of Using Influential Power Words in Your Marketing – #Winning | Unbounce | Writing Tips and Techniques | Scoop.it
The human brain is wired to react to words that inspire action and conjure up positive images or emotions, master the art of power words.
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The Most Comma Mistakes

The Most Comma Mistakes | Writing Tips and Techniques | Scoop.it
Rules about when to use and not to use commas are legion. But certain errors keep popping up.
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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | Writing Tips and Techniques | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]

 

Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.

 

But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.

 

Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.

 

Okay, what am I talking about? The revolution in book publishing …

 

Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.

 

Read more: http://bit.ly/J4FyDg


Via Martin Gysler
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The Neil Patel Method To Getting Great Blog Content

The Neil Patel Method To Getting Great Blog Content | Writing Tips and Techniques | Scoop.it
As a business owner, it may be hard to delegate time for yourself or your employees to write quality content for your blog vs. work on revenue generating projects.
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The 9 Must-Have Components of Compelling Email Copy | Digital Marketing, Social Media and Beyond

The 9 Must-Have Components of Compelling Email Copy | Digital Marketing, Social Media and Beyond | Writing Tips and Techniques | Scoop.it
Learn how to write effective copy for your email marketing campaigns.
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It’s not over yet: Books you can still read this summer | Articles | Home

It’s not over yet: Books you can still read this summer | Articles | Home | Writing Tips and Techniques | Scoop.it
Haven’t gotten to do that summer reading yet? Here are some titles—nonfiction and otherwise—you can knock out before Labor Day.
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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Writing Tips and Techniques | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


Via Robin Good
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El código Gutenberg's comment, August 18, 2012 2:01 PM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 5:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 8:32 AM

A Good Resource

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Preventing goof-ups: 10 proofreading tips | Articles | Main

Preventing goof-ups: 10 proofreading tips | Articles | Main | Writing Tips and Techniques | Scoop.it
No time to hire a pro? Follow these suggestions to clean up your copy.
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Grammar, a Victim in the Office

Grammar, a Victim in the Office | Writing Tips and Techniques | Scoop.it
Managers are fighting an epidemic of grammar gaffes in the workplace, where looseness with language can create bad impressions with clients, ruin marketing materials and cause communications errors.
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The Most Annoying, Pretentious And Useless Business Jargon - Forbes

The Most Annoying, Pretentious And Useless Business Jargon - Forbes | Writing Tips and Techniques | Scoop.it
Strike this gobbledygook from your working vocabulary.
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Curated Email Newsletters: An Excellent Reputation-Building Strategy and a Great Value for Your Subscribers

Curated Email Newsletters: An Excellent Reputation-Building Strategy and a Great Value for Your Subscribers | Writing Tips and Techniques | Scoop.it

Robin Good: One of the best ways to provide valuable content to your fans and potential customers is to serve them a periodical digest of some really precious gems. Few and very good.

 

This approach is the opposite of what most companies do when it comes to sending out email updates. They direct all of their effort at promoting their own news and stories, but often these are not worth much in the eye of the reader. 

 

Selecting instead some quality resources, few and very good, and serving them periodically to your subscribers can be an excellent strategy to gain reputation, trust and authority.

Here a few good examples to inspire yourself:
http://www.business2community.com/online-marketing/curated-email-campaigns-that-entice-subscribers-0192390 ;

 


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Do Typos Matter?

Do Typos Matter? | Writing Tips and Techniques | Scoop.it
In an age of tiny keyboards and emoticons, you may think typos don't matter.
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Your Story Is Your Marketing Strategy

Your Story Is Your Marketing Strategy | Writing Tips and Techniques | Scoop.it
Even small businesses can create powerful, meaningful, sincere branding messages.
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10 Pro Tips for Writers Using Social Media

10 Pro Tips for Writers Using Social Media | Writing Tips and Techniques | Scoop.it
Six well-known writers, who are experts in personal branding, share how to use social media to push yourself forward in the writing industry.
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Nothing to Say? 11 Things to Tweet Now

Nothing to Say? 11 Things to Tweet Now | Writing Tips and Techniques | Scoop.it
If those 140 characters seem daunting, here are a few things to think about.
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How to Ask Better Questions

How to Ask Better Questions | Writing Tips and Techniques | Scoop.it
You may have what sounds like the best idea in the world. But before you do anything else, try to poke as many holes in it as you can.
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Social Media Insights: Supercharging social media with storytelling techniques: #12 Subplots

Supercharging social media with storytelling techniques: #12 Subplots http://t.co/NQXuLIfJ...
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