Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.
Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute.
Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read.
Mark Schaefer wrote the just published “Grande Guide to B2B Blogging”, he detailed his formula for crafting the perfect B2B marketing blog post. Here are his four steps.
1. An Eyeball-Grabbing Headline This is the first thing your readers see when it pops up in search results, their email inbox, on social and their RSS feeds. It should be short, sweet and make the person want to click on it.
2. Illustrative Photos and Video We’re visual people by nature. (The meteoric rise of Pinterest confirms this.) To grab and keep your readers engaged, provide visual elements like video or photos. Just make sure they actually tie to what the post is about.
3. Keep it Short Remember, your audience is full of business folks. They’re pressed for time. So keep your posts short and to the point. 600 words or less is a good measure. Bullet points and subheadings help organize the post in a business-friendly manner.
4. Make it Shareable If you want to expand the reach of your content, you need to make it easy to share. Social sharing and email buttons allow readers to quickly push your blog to their network. Plus, widgets like tweet counts and Facebook “likes” provide social validation.
Follow these tips, you’ll be on your way to B2B blogging perfection.
So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of,...
As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.
Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.
Jeremy Victor knows a thing or two about guest posting. He’s the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He’s also a contributor to the Grande Guide to B2B Blogging.
Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.
There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.
Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.
Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.
There are so many tools now available to help you make your own infographic, and this post shares information on ten tools that will help you visually represent data. For each tool a short description is provided as well as a visual. The tools discussed are: Visual.ly, Dipity, Easel.ly, Venngage, Infogr.am, Tableau Public, Photo Stats (for iPhone), What About Me? (create an infographic about your digital life), Gliffy, and Piktochart.
Ten great tools that will allow you to create (or have your students create) infographics for this school year!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.