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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
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How To Make It Easy for Others To Retweet Your Quality PDF or eBook

How To Make It Easy for Others To Retweet Your Quality PDF or eBook | Writing Tips and Techniques | Scoop.it

Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.

 

This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.

 

From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?

 

The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

 

Below I lay out how to do this in six simple steps."

 

 

Useful. Well explained. 7/10

 

Useful: http://www.socialmediaexaminer.com/how-to-add-retweet-buttons-in-your-pdf-documents/


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Beth Kanter's comment, September 3, 2012 9:46 AM
This post is from 2009, does the feature still work in the same way? In your own work, have you found this valuable? I'm thinking of testing it.
Robin Good's comment, September 3, 2012 10:42 PM
Beth, it should work to this day. I had used it last year and just run into it again. Only problem is that the code in the article is for the old twitter. New twitter has different code. Use http://twitter.com/intent/tweet?status= and it should work fine.
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5 Corporate Storytelling Examples — It's All About Revenue: The Revenue Marketing Blog

5 Corporate Storytelling Examples — It's All About Revenue: The Revenue Marketing Blog | Writing Tips and Techniques | Scoop.it
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
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7 punctuation staples for polished writing | Articles | Main

7 punctuation staples for polished writing | Articles | Main | Writing Tips and Techniques | Scoop.it
Proper grammar and word usage are essential, of course, but sloppy punctuation can confuse readers and even distort your meaning.
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8 terms that suck the life out of your writing | Articles | Home

8 terms that suck the life out of your writing | Articles | Home | Writing Tips and Techniques | Scoop.it
How and why to eliminate vampire words including somewhat, whatsoever, and although from your prose.
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Everything You Need To Know About The Perfect Call to Action [Infographic]

Everything You Need To Know About The Perfect Call to Action [Infographic] | Writing Tips and Techniques | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.


There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.


Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.


Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.


Via Brian Yanish - MarketingHits.com
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10 Fun Tools To Easily Make Your Own Infographics

10 Fun Tools To Easily Make Your Own Infographics | Writing Tips and Techniques | Scoop.it

There are so many tools now available to help you make your own infographic, and this post shares information on ten tools that will help you visually represent data. For each tool a short description is provided as well as a visual. The tools discussed are: Visual.ly, Dipity, Easel.ly, Venngage, Infogr.am, Tableau Public, Photo Stats (for iPhone), What About Me? (create an infographic about your digital life), Gliffy, and Piktochart.

Ten great tools that will allow you to create (or have your students create) infographics for this school year!


Via Beth Dichter, Brian Yanish - MarketingHits.com
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#Infographic of the Week: 8 Tips for Telling Your Company’s Story | Beyond PR

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Writers, 15 AP style rules for back to school | Articles | Home

Writers, 15 AP style rules for back to school | Articles | Home | Writing Tips and Techniques | Scoop.it
The kids go back to school this month. If you’re writing copy around their return, make sure you’re using the correct style.
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It’s not over yet: Books you can still read this summer | Articles | Home

It’s not over yet: Books you can still read this summer | Articles | Home | Writing Tips and Techniques | Scoop.it
Haven’t gotten to do that summer reading yet? Here are some titles—nonfiction and otherwise—you can knock out before Labor Day.
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Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web

Content Curation: How To Cite, Credit and Attribute Other People's Content on the Web | Writing Tips and Techniques | Scoop.it

Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).

 

The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."

 

Specific sections of the article cover:

How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content

 

 

Well done. 8/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33098/How-Not-to-Steal-People-s-Content-on-the-Web.aspx

 

 

 


Via Robin Good
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El código Gutenberg's comment, August 18, 2012 11:01 AM
Thank you very much. You're very kind. I hope that readers like my work in "El código Gutenberg". And thank you for the information in your page.
nickcarman's curator insight, February 17, 2013 2:45 PM

This is an excellent article, which lays out the groundrules for using, or citing someone else's content.

Nevermore Sithole's curator insight, August 29, 2013 5:32 AM

A Good Resource

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Preventing goof-ups: 10 proofreading tips | Articles | Main

Preventing goof-ups: 10 proofreading tips | Articles | Main | Writing Tips and Techniques | Scoop.it
No time to hire a pro? Follow these suggestions to clean up your copy.
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Grammar, a Victim in the Office

Grammar, a Victim in the Office | Writing Tips and Techniques | Scoop.it
Managers are fighting an epidemic of grammar gaffes in the workplace, where looseness with language can create bad impressions with clients, ruin marketing materials and cause communications errors.
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The Most Annoying, Pretentious And Useless Business Jargon - Forbes

The Most Annoying, Pretentious And Useless Business Jargon - Forbes | Writing Tips and Techniques | Scoop.it
Strike this gobbledygook from your working vocabulary.
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A 5-step guide to starting a brand journalism program | Articles | Main

A 5-step guide to starting a brand journalism program | Articles | Main | Writing Tips and Techniques | Scoop.it
It's time to transform your communications department into a publishing firm. Here's how.
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How To Write The Perfect B2B Blog Post

How To Write The Perfect B2B Blog Post | Writing Tips and Techniques | Scoop.it
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute.

 

Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read.

Mark Schaefer wrote the just published “Grande Guide to B2B Blogging”, he detailed his formula for crafting the perfect B2B marketing blog post. Here are his four steps.

1. An Eyeball-Grabbing Headline
This is the first thing your readers see when it pops up in search results, their email inbox, on social and their RSS feeds. It should be short, sweet and make the person want to click on it.

2. Illustrative Photos and Video
We’re visual people by nature. (The meteoric rise of Pinterest confirms this.) To grab and keep your readers engaged, provide visual elements like video or photos. Just make sure they actually tie to what the post is about.

3. Keep it Short
Remember, your audience is full of business folks. They’re pressed for time. So keep your posts short and to the point. 600 words or less is a good measure. Bullet points and subheadings help organize the post in a business-friendly manner.

4. Make it Shareable
If you want to expand the reach of your content, you need to make it easy to share. Social sharing and email buttons allow readers to quickly push your blog to their network. Plus, widgets like tweet counts and Facebook “likes” provide social validation.

Follow these tips, you’ll be on your way to B2B blogging perfection.

 

By Jesse Noyes. http://bit.ly/OdISAs

Download The Grande Guide To B2B Blogging. http://bit.ly/RWB2QQ

Source. http://bit.ly/SPScgJ


Via maxOz, Brian Yanish - MarketingHits.com
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Article Writing: The B2B marketing gift that keeps on giving

Article Writing: The B2B marketing gift that keeps on giving | Writing Tips and Techniques | Scoop.it
Many B2B company owners and leaders ask us to share one "social media" activity that they can use to encourage traffic to their websites and more interest from...
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10 Latin abbreviations you might be misusing | Articles | Main

10 Latin abbreviations you might be misusing | Articles | Main | Writing Tips and Techniques | Scoop.it
N.B.: Be careful when writing et al., fl., re, etc., particularly one oft-confused pair, viz. i.e. vs. e.g.
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Best Tools to Summarize Twitter Hashtags | Search Engine People | Toronto

Best Tools to Summarize Twitter Hashtags | Search Engine People | Toronto | Writing Tips and Techniques | Scoop.it
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A Personal Look Back: 7 Lessons Learned on Blogging [Part 3] JonLoomer.com

A Personal Look Back: 7 Lessons Learned on Blogging [Part 3] JonLoomer.com | Writing Tips and Techniques | Scoop.it
This website was started nearly a year ago. I've made many mistakes and learned plenty along the way. Here are the 7 most important lessons learned!
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8 Simple Tips on How to Tell Your Company's Story

8 Simple Tips on How to Tell Your Company's Story | Writing Tips and Techniques | Scoop.it
So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of,...
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger

Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger | Writing Tips and Techniques | Scoop.it

Excerpted from article:

"So you might be asking what more can be written about link building for bloggers? There are tons of great link-building strategies that can be utilized to increase e backlinks.

 

Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.

Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes, duplicate content, and other activities that violated Google Webmaster Guidelines.

 

Now that you know some things to avoid, here are some things you can actually do to build links to your blog.

 

1. Submit your blog to blog directories:

One advantage blogs have over other websites is the ability to submit to tons of various blog and RSS aggregators. There is a huge compilation of blog and RSS directories listed at TopRank.

 

2. Complete your social network and forum profiles:

If you participate on any social media network, social bookmarking site, community, or forum, you will want to make sure that you have a link to your blog on that website in your profile.

 

3. Become a guest author:

How do you find blogs to submit guest posts to? There are a few good ways.

>> Search Google using queries with the keyword of your niche plus “submit guest post,” “guest post guidelines,” “guest author guidelines,” “guest post by,” and so on.

>> Check out lists like the "202+ High Quality Internet Marketing PR3 – PR8 Blogs That Accept Guest Posts".
>> Join communities like My Blog Guest.
>> Use Google Authorship.

 

4. Contribute unique content to quality article networks:

When I say unique content, I mean content that hasn’t been “spun” or published elsewhere. And when I say quality article networks, I mean ones that:
>> have some sort of moderation: they shouldn’t just let anyone post anything they want;
>> fit your niche, like Self Growth for the self-improvement and personal development niche; 
>> have a built-in community that actually wants to read articles, like HubPages and Squidoo;
>> feature authors on their homepage, newsletters, etc.;
>> don’t have too many ads on article content or the site as a whole;

 

5. Get your content on weekly roundups:

Your goal, if you want to be included in these roundups, is to get on the radar of the people who create them.

 

6. Comment on blogs:

Blog commenting is powerful for a variety of reasons beyond just link building. Again, this is not to be abused for anchor text links and generic comments, but if you leave valuable engagement, you will likely get the attention of the blog owner and authors of the blog plus other members of the blog’s commenting community. This will inevitably drive traffic back to your website.

 

7. Use your blog’s design:

If you have a unique design, there are galleries that exist purely to showcase blog designs. If you use WordPress, there are galleries that are all for WordPress designs.

 

***Link-building tools:

- Spreadsheets...
- Webmaster Tools...
- Open Site Explorer...
- Authority Labs...
- Google Alerts..."

 

Each element is analyzed with more information, examples and external links. It's very useful guide. Read full article here:
http://www.problogger.net/archives/2012/08/16/link-building-tips-and-tools-for-bloggers-in-a-post-panda-and-penguin-world/


Via Giuseppe Mauriello
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Visual Content Production is The Future of Content Marketing

Visual Content Production is The Future of Content Marketing | Writing Tips and Techniques | Scoop.it

"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.

 

Why?"

 

Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)

 

We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.


This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

 

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

 


This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

 

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]


Via maxOz, Robin Good
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Hubert Cosico's comment, July 16, 2012 8:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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Get Your Email Under Control: 5 Tips

Get Your Email Under Control: 5 Tips | Writing Tips and Techniques | Scoop.it
Email is like laundry -- it's never really done. Here's how to keep it under control without stressing out.
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Ground-Proven Rules To Get More People To Read Your Content

Ground-Proven Rules To Get More People To Read Your Content | Writing Tips and Techniques | Scoop.it

Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.

 

The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.

 

Highlights: 

 

A) Impatient searchers

Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

 

B) Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.


C) Structure your paragraphs in the inverted pyramid style.

This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.


1. Embrace the line break

There are few easier ways to make your content more readable.

And try writing some paragraphs with one sentence only.


2. Break up your content with compelling subheads

Is there a compelling story? Will they get the gist of your information?

 

3. Use bulleted lists
 

4. Use deep captions

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.

 

5. Add highly relevant links

Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.


6. Use strategic formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.


7. Harness the power of numbers

Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.


8. Check your dual readership path

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

 

 

Excellent. It works. 9/10

 

By Pamela Wilson -- http://bit.ly/LzBnQm

Source: http://bit.ly/LIOp4n

Infographic by BlueGlass -- http://bit.ly/LzBNpN


Via maxOz, Robin Good
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maxOz's comment, June 29, 2012 7:37 AM
Thank You Gust for haring Cheers Michele
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How to Begin Outsourcing Social Media Writing | Social Media Today

How to Begin Outsourcing Social Media Writing | Social Media Today | Writing Tips and Techniques | Scoop.it
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