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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
Curated by Barb Lack
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Rescooped by Barb Lack from Just Story It! Biz Storytelling
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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Writing Tips and Techniques | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Sandra V. Barbosa's comment, November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.
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30 ways to promote your next blog post | Articles | Home

30 ways to promote your next blog post | Articles | Home | Writing Tips and Techniques | Scoop.it
If you write a great a blog post, but no one reads it, did that post ever really exist?
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3 Questions Content Producers Must Answer | Copyblogger

3 Questions Content Producers Must Answer | Copyblogger | Writing Tips and Techniques | Scoop.it
Teaching doesn't just "happen" in your content marketing. A solid content plan starts with three questions.
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The Dysfunctional Guide to Blogging (and Business) Success | Copyblogger

The Dysfunctional Guide to Blogging (and Business) Success | Copyblogger | Writing Tips and Techniques | Scoop.it
Ever wonder why some bloggers seem to suddenly take off -- or come out of nowhere and steal your attention and your audience? Here's one way they do it ...
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The Best Damn Copywriting Advice I’ve Found | Copyblogger

The Best Damn Copywriting Advice I’ve Found | Copyblogger | Writing Tips and Techniques | Scoop.it
Here's a commonly overlooked practice that's turned out to be some of the best copywriting advice I've ever put to use ...
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Rescooped by Barb Lack from 21st Century skills of critical and creative thinking
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ProfessorWord: Improve your vocabulary while you surf the web

ProfessorWord: Improve your vocabulary while you surf the web | Writing Tips and Techniques | Scoop.it

Professor Word is a useful browser plugin to help you develop your vocabulary. It enables you to click on words in a text on any webpage and get a definition. It also shows related words. Good tool for vocabulary building.

 


Via Nik Peachey, Limitless Learning Limited, Lynnette Van Dyke
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Maria Pia Montoro's comment, October 15, 2012 6:09 AM
contact the developers!
Maria Valdes's comment, October 15, 2012 7:11 AM
It does work with Mac, I've just checked. It might be a problem of the browser, not the app.
Maria Pia Montoro's comment, October 15, 2012 7:21 AM
it works fine for me as well!
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The CSI Guide to Finding Your Next Killer Idea – A Guide for Bloggers

The CSI Guide to Finding Your Next Killer Idea – A Guide for Bloggers | Writing Tips and Techniques | Scoop.it
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9 completely pointless corporate words | Articles | Main

9 completely pointless corporate words | Articles | Main | Writing Tips and Techniques | Scoop.it
Business jargon seems to have become obsessed with coinages for things there are already words for. What's wrong with the words in the dictionary?
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News Discovery: Where To Find Great Sources and Stories - Tips and Tactics for Journalists

News Discovery: Where To Find Great Sources and Stories - Tips and Tactics for Journalists | Writing Tips and Techniques | Scoop.it


Robin Good: Here's a good guide for journalists looking to find quality sources and hot news to cover in simple and effective ways.

 

The article covers:

Creating Facebook and Twitter lists Setting up persistent searches Hashtags Keywords Searching by location or time Creating RSS search feeds for Twitter Google advanced search operators Using contacts to find new contacts Source verification

 

Good stuff. Great advice. 8/10

 

Full article: http://www.journalism.co.uk/skills/how-to-use-social-media-in-newsgathering/s7/a550556/

 

 


Via Robin Good
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Last-Minute Proofing Tips

Last-Minute Proofing Tips | Writing Tips and Techniques | Scoop.it
You’ve read your publication from beginning to end five times and feel like it’s ready to go to press. Before ...
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How to Become an Exceptional Writer | Copyblogger

How to Become an Exceptional Writer | Copyblogger | Writing Tips and Techniques | Scoop.it
There are four major strategic categories that -- if applied -- can help you become a great writer ...
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Rescooped by Barb Lack from Success Leadership
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The Convergence of Information and Storytelling

The Convergence of Information and Storytelling | Writing Tips and Techniques | Scoop.it

 Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.

 

[Photo credit: IvanWalsh.com]


Via Gregg Morris, Richard Andrews
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Pagina Uno's curator insight, March 26, 2013 2:26 AM

Il futuro sta nella fusione di informazione, grafica e narrazione di storie. Il futuro è da scrivere, oltre le consuete categorie.

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25 tips to punch up your writing | Articles | Home

25 tips to punch up your writing | Articles | Home | Writing Tips and Techniques | Scoop.it
Filled with classic advice and fresh ideas, this list can help even seasoned pros.
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8 Strange Rituals of Very Productive Writers | Copyblogger

8 Strange Rituals of Very Productive Writers | Copyblogger | Writing Tips and Techniques | Scoop.it
Some very successful writers have had some pretty strange rituals to set them up for success ...
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4 Tips to Get Really Busy People to Read Your Emails

4 Tips to Get Really Busy People to Read Your Emails | Writing Tips and Techniques | Scoop.it
The founder of 42Floors offers a crash course in e-mail etiquette for entrepreneurs reaching out to high-profile contacts.
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Storytelling and Content Strategy

Storytelling and Content Strategy | Writing Tips and Techniques | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Writing Tips and Techniques | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.


The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.


The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.


I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.


Go watch the video! Then share what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Brian Yanish - MarketingHits.com
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Strategic Story and The Storytelling Leader

Strategic Story and The Storytelling Leader | Writing Tips and Techniques | Scoop.it

"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."

 

The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner 


Jim's storytelling principles are at the heart of effective business storytelling:

The Story Is Told for AnotherThe Story is Toid In Search of a TruthThe Story is Told Because you Care for the Hearer


Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also? 


Well, for one -- you'd avoid all those feelings of manipulation.

And second -- your storytelling would be truly great work


For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.


Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Hans Heesterbeek, Karen Dietz
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Why No One Cares What You Think (and How to Stop Being so Freaking Boring) | Copyblogger

Why No One Cares What You Think (and How to Stop Being so Freaking Boring) | Copyblogger | Writing Tips and Techniques | Scoop.it
Here are three of the most important things you need to know about creating content that works online ...
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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Writing Tips and Techniques | Scoop.it
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!

 

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

 

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

 

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

 

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

 

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Elizabeth Rogers's curator insight, April 2, 2:53 PM

TAKE A LOOK AT ALL THE DIFFERENT TYPES OF STORY STRUCTURE DIAGRAMS. WHICH LOOKS MOST LIKE THE ONE WE HAVE DONE IN CLASS?

Rescooped by Barb Lack from Just Story It! Biz Storytelling
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Writing Tips and Techniques | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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WD-40 for writers: How to get ‘unstuck’ | Articles | Home

WD-40 for writers: How to get ‘unstuck’ | Articles | Home | Writing Tips and Techniques | Scoop.it
Writing about corporate topics can drain your creativity. With these five tips you can find your creative streak and crank out some compelling copy.
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