Robin Good: Knowing how to facilitate the sharing of your good work is a key skill today, as if it isn't easy, immediate and frictionless, most people will not take the extra time to stop and invest their own time to let their friends know.
This is why knowing how to add a Retweet button at the end of your eBook or PDF guide can be so useful and effective. And by the way, retweeting is not the same as tweeting. So if you know how to package a ready-made "tweet" for others to use, the benefits you get are more than just one.
From the original article by Michael Stelzner: "Did you know you can add retweet buttons inside your PDF files?
The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps."
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.
There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.
Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.
Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.
There are so many tools now available to help you make your own infographic, and this post shares information on ten tools that will help you visually represent data. For each tool a short description is provided as well as a visual. The tools discussed are: Visual.ly, Dipity, Easel.ly, Venngage, Infogr.am, Tableau Public, Photo Stats (for iPhone), What About Me? (create an infographic about your digital life), Gliffy, and Piktochart.
Ten great tools that will allow you to create (or have your students create) infographics for this school year!
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute.
Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read.
Mark Schaefer wrote the just published “Grande Guide to B2B Blogging”, he detailed his formula for crafting the perfect B2B marketing blog post. Here are his four steps.
1. An Eyeball-Grabbing Headline This is the first thing your readers see when it pops up in search results, their email inbox, on social and their RSS feeds. It should be short, sweet and make the person want to click on it.
2. Illustrative Photos and Video We’re visual people by nature. (The meteoric rise of Pinterest confirms this.) To grab and keep your readers engaged, provide visual elements like video or photos. Just make sure they actually tie to what the post is about.
3. Keep it Short Remember, your audience is full of business folks. They’re pressed for time. So keep your posts short and to the point. 600 words or less is a good measure. Bullet points and subheadings help organize the post in a business-friendly manner.
4. Make it Shareable If you want to expand the reach of your content, you need to make it easy to share. Social sharing and email buttons allow readers to quickly push your blog to their network. Plus, widgets like tweet counts and Facebook “likes” provide social validation.
Follow these tips, you’ll be on your way to B2B blogging perfection.
So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of,...
"So you might be asking what more can be written about link building for bloggers? There are tons of great link-building strategies that can be utilized to increase e backlinks.
Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.
Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes, duplicate content, and other activities that violated Google Webmaster Guidelines.
Now that you know some things to avoid, here are some things you can actually do to build links to your blog.
1. Submit your blog to blog directories:
One advantage blogs have over other websites is the ability to submit to tons of various blog and RSS aggregators. There is a huge compilation of blog and RSS directories listed at TopRank.
2. Complete your social network and forum profiles:
If you participate on any social media network, social bookmarking site, community, or forum, you will want to make sure that you have a link to your blog on that website in your profile.
3. Become a guest author:
How do you find blogs to submit guest posts to? There are a few good ways.
>> Search Google using queries with the keyword of your niche plus “submit guest post,” “guest post guidelines,” “guest author guidelines,” “guest post by,” and so on.
>> Check out lists like the "202+ High Quality Internet Marketing PR3 – PR8 Blogs That Accept Guest Posts". >> Join communities like My Blog Guest. >> Use Google Authorship.
4. Contribute unique content to quality article networks:
When I say unique content, I mean content that hasn’t been “spun” or published elsewhere. And when I say quality article networks, I mean ones that: >> have some sort of moderation: they shouldn’t just let anyone post anything they want; >> fit your niche, like Self Growth for the self-improvement and personal development niche; >> have a built-in community that actually wants to read articles, like HubPages and Squidoo; >> feature authors on their homepage, newsletters, etc.; >> don’t have too many ads on article content or the site as a whole;
5. Get your content on weekly roundups:
Your goal, if you want to be included in these roundups, is to get on the radar of the people who create them.
6. Comment on blogs:
Blog commenting is powerful for a variety of reasons beyond just link building. Again, this is not to be abused for anchor text links and generic comments, but if you leave valuable engagement, you will likely get the attention of the blog owner and authors of the blog plus other members of the blog’s commenting community. This will inevitably drive traffic back to your website.
7. Use your blog’s design:
If you have a unique design, there are galleries that exist purely to showcase blog designs. If you use WordPress, there are galleries that are all for WordPress designs.
- Spreadsheets... - Webmaster Tools... - Open Site Explorer... - Authority Labs... - Google Alerts..."
"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.
Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)
We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.
This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?
The answer - Visual Content Marketing
Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3
This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations.
Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.
The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.
A) Impatient searchers
Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?
B) Make it snappy
To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.
C) Structure your paragraphs in the inverted pyramid style.
This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.
1. Embrace the line break
There are few easier ways to make your content more readable.
And try writing some paragraphs with one sentence only.
2. Break up your content with compelling subheads
Is there a compelling story? Will they get the gist of your information?
3. Use bulleted lists
4. Use deep captions
Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”
Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.
5. Add highly relevant links
Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.
6. Use strategic formatting
Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.
7. Harness the power of numbers
Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
8. Check your dual readership path
Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?