Writing Tips and Techniques
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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
Curated by Barb Lack
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Here’s How Seth Godin Writes

Here’s How Seth Godin Writes | Writing Tips and Techniques | Scoop.it
When Seth Godin talks, people listen. We've been listening for years to this bestselling author of 17 books with a storied background in publishing, entr
Barb Lack's insight:

Three points that I love:

1) The deadline focuses the mind

2) Writer's block is a fancy term for fear

3) Trick for staying focused is the fear of wasting the opportunity

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29 Ways to Stay Creative

Creativity is one of the best human skills and imagination your best tool. The concept of creativity can vary depending on the context in which it is, has se...

Via R.Conrath, Ed.D., Lynnette Van Dyke
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How a Headline Made the Difference Between 100 and 5000 Visits

How a Headline Made the Difference Between 100 and 5000 Visits | Writing Tips and Techniques | Scoop.it
Learn how writing a more provocative headline lead to an enormous increase in social media traffic.

Via Stan Smith, Eliza Steely, Lynnette Van Dyke
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Dotty Scott's curator insight, January 27, 2013 6:08 PM

Headline do make a big difference.

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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Writing Tips and Techniques | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Via The Fish Firm II, Denyse Drummond-Dunn
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jerome larose's comment, January 19, 2013 5:46 AM
i hope you'll get it soon
Tomek Pawliszyn's curator insight, February 3, 2013 6:00 AM

Great read!

Jed Fisher's curator insight, February 19, 2013 1:03 PM

Off topic but nice article. Always good to remember that it is a "process" and it's ok to go up and down through the process.

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Writing Tips and Techniques | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
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Don’t Write It Because You Can, Write It Because You Should — Writers on Writing

Don’t Write It Because You Can, Write It Because You Should — Writers on Writing | Writing Tips and Techniques | Scoop.it
Data. I’ve spent my career studying data. As a reporter I
searched for the truth in statistics and as a communications strategist I found
st…
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Better Content Marketing Titles | 10-Point Checklist

Better Content Marketing Titles | 10-Point Checklist | Writing Tips and Techniques | Scoop.it
Before writing, promoting, and publishing your next book, eBook, or content marketing premium take a moment to make sure you've chosen the best possible title.
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6 Tips for Beating the Blank Page

6 Tips for Beating the Blank Page | Writing Tips and Techniques | Scoop.it
I visited the Roald Dahl Museum and Story Centre a few weeks ago.
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The 1-2-3-4 Formula for Persuasive Copy | Copyblogger

The 1-2-3-4 Formula for Persuasive Copy | Copyblogger | Writing Tips and Techniques | Scoop.it
I stole it from Naomi Dunford. Naomi stole it from Frank Kern. Frank Kern stole it from John Carlton.
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inklewriter - write interactive biz stories

inklewriter - write interactive biz stories | Writing Tips and Techniques | Scoop.it

From Karen: Ooohhh ooooohh oooooohh -- this looks like a fabulous and fun tool for biz storytelling!! Now you can make your stories interactive. How fun is that?!!

I'll play with this tool this afternoon while avoiding all the shopping frenzy of Black Friday. Hope you have fun with it too and that it really helps connect with customers and build your business!

Thanks go to fellow curator Baiba Svenca for finding and sharing this post.

inklewriter is a free tool designed to allow anyone to write and publish interactive stories. It’s perfect for writers who want to try out interactivity, but also for teachers and students looking to mix computer skills and creative writing.

 

This was posted by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Baiba Svenca, Karen Dietz
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Kim Zinke (aka Gimli Goose)'s curator insight, December 21, 2012 2:38 AM

A nice feature of this resource is that you can export your story to Kindle for a small fee (approx $10). You be able to read your ebook on your Kindle, or sell it through Amazon. The ebook reads like a normal Kindle ebook, except that choices are included using hyperlinks.

Robert Sims's curator insight, March 14, 2013 10:36 AM

I can see many possibilities for use in enhancing ELA writing skills!

 

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22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic] | Writing Tips and Techniques | Scoop.it
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...

 

Love this inforgraphic to keep handy! I'll probably use it in workshops, too.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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The Engagement Secret Of Great Leaders - Forbes

The Engagement Secret Of Great Leaders - Forbes | Writing Tips and Techniques | Scoop.it
Show me a great leader and I'll show you a talented storyteller. Leadership and storytelling go hand-in-hand.
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How YouTube Search is a Go-to Place for Support — It's All About Revenue: The Revenue Marketing Blog

How YouTube Search is a Go-to Place for Support — It's All About Revenue: The Revenue Marketing Blog | Writing Tips and Techniques | Scoop.it
In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis.  The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows...
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5 Writing Articles You Should Read

5 Writing Articles You Should Read | Writing Tips and Techniques | Scoop.it
This week on The Lede ...


Web Design is Still About the Words
How this Man Sells $30,000,000 in Wine Every Year via Email
Ripe Prose in the Dairy Case
T
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Entrepreneurs Who Master Storytelling Win More

Entrepreneurs Who Master Storytelling Win More | Writing Tips and Techniques | Scoop.it
Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia.

Via David Hain, Richard Andrews
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MarceloAller's curator insight, January 27, 2013 7:40 AM

Great article

 

Lenka Lutonska's curator insight, January 27, 2013 2:53 PM

Excellent article with pragmatic advice on making your storytelling impactful. 

Ricard Lloria's comment, January 28, 2013 2:22 AM
great article! Thank you!
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Copywriting 101: How to Craft Compelling Copy

Copywriting 101: How to Craft Compelling Copy | Writing Tips and Techniques | Scoop.it
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically d
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Writing Tips and Techniques | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
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10 Ways to Build Authority as an Online Writer

10 Ways to Build Authority as an Online Writer | Writing Tips and Techniques | Scoop.it
Picture the set of a late night talk show, circa 1983. Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patc
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The 6 Unique Traits of All Remarkable Writers

The 6 Unique Traits of All Remarkable Writers | Writing Tips and Techniques | Scoop.it
I've spent the last four years mentoring about seven writers. In that time I've also evaluated dozens of other writers, without choosing to mentor them.
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The 5 Most Persuasive Words in the English Language

The 5 Most Persuasive Words in the English Language | Writing Tips and Techniques | Scoop.it
When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox.
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Distill Your Message to as Few Words as Possible

Distill Your Message to as Few Words as Possible | Writing Tips and Techniques | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.
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Find and Drop Images, Quotes and Info References Into Your Presentations with the New Google Research Tool

Find and Drop Images, Quotes and Info References Into Your Presentations with the New Google Research Tool | Writing Tips and Techniques | Scoop.it

 

Robin Good: I used to love the Google contextual mini-browser (the Google Deskbar - 2003), something probably most people today have never seen nor have a memory of, but which in my humble opinion, was one of the best and most useful tools released by Google ever.

 

Well the little mini-search tool is back in a new customized format inside the Google Docs Presentation tool, where you can now easily search for reference, quotes, information and images related to the topic you are working on in your presentation.

 

Search becomes contextual and the relevant information found can be immediately integrated into the work we are creating. (Any information or image you find with the Google Research Tool can be intuitively selected and dragged onto the slide area, where it can be sized and positioned in any way you like.)

 

Each content item found with the Google Research Tool and utilized in your slide content is automatically linked back to its original source to simplify the credit and attribution process.

 

Extremely useful. Especially for quotes and images.

 

More info: http://support.google.com/drive/bin/answer.py?hl=en&answer=2481802

 

Try it out now inside your Google Docs / Drive account: https://drive.google.com/

 

 


Via Robin Good
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Nedko Aldev's curator insight, May 8, 2013 3:51 AM

add your insight...

 
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What is the role of storytelling in PR?

What is the role of storytelling in PR? | Writing Tips and Techniques | Scoop.it
Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?

 

I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.

 

Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."


I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point! 

 

Go read what the PR professionals in the article have to say. There are great insights.

 

Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Essential components of brand journalism | Articles | Home

Essential components of brand journalism | Articles | Home | Writing Tips and Techniques | Scoop.it
The practice of storytelling is becoming more important to companies. Here’s what every PR person and marketing should know about brand journalism.
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Aizuchi Playbook: Brand Your Business with Story

Aizuchi Playbook: Brand Your Business with Story | Writing Tips and Techniques | Scoop.it

Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.

I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:

1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences

I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.

The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.

Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.

I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Karen Dietz
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