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5 Writing Articles You Should Read

5 Writing Articles You Should Read | Writing Tips and Techniques | Scoop.it
This week on The Lede ...


Web Design is Still About the Words
How this Man Sells $30,000,000 in Wine Every Year via Email
Ripe Prose in the Dairy Case
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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
Curated by Barb Lack
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Rescooped by Barb Lack from Just Story It Biz Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
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Art Jones's curator insight, August 27, 9:20 AM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 10:56 AM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Rescooped by Barb Lack from Corporate, Employee and Marketing Communication
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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | Writing Tips and Techniques | Scoop.it
Ever wonder why your writing lacks the impact of your writing heroes? Find out the simple secret they don't want you to know.
Barb Lack's insight:

Polish your prose like a pro by following these simple rules.  Concrete examples provided throughout the article show you how.

 

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Barb Lack's curator insight, August 18, 12:14 PM

Before you publish that next post - edit, edit, then edit some more. Polish your prose like a pro by following these simple rules.

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What's the Most Important Element of a Good Story?

What's the Most Important Element of a Good Story? | Writing Tips and Techniques | Scoop.it
What makes a story great? The storytellers behind House of Cards, This American Life, The Moth, and more reflect on the creative process.
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Do Yourself a Favor: Social Media Marketing for Writers | StoryStudio Chicago

Do Yourself a Favor: Social Media Marketing for Writers | StoryStudio Chicago | Writing Tips and Techniques | Scoop.it
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Promoting Your Brand Using LinkedIn Publisher

Promoting Your Brand Using LinkedIn Publisher | Writing Tips and Techniques | Scoop.it

LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.


What is LinkedIn Publisher?

LinkedIn Publisher is the blogging platform thatLinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.


LinkedIn Publisher will soon be made available to everyone.


Why should you care


Via Brian Yanish - MarketingHits.com
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Mike Macey's comment, June 23, 11:09 AM
Thanks for sharing Brian.
Mike Macey's curator insight, June 23, 11:47 AM

Here's 4 great advantages for using the new Linkedin Publisher.


  1. What should I publish?  What do you know? What skill or knowledge do you have that you would like to promote?
  2. How often should I publish?  Be consistent! Pick a frequency that you can maintain.
  3. When should I publish?  In my opinion, early in the week and early in the day works best.
  4. How will readers find my posts?  If you subscribe to LinkedIn pulse, you get an e-mail every morning with articles that might interest you. LinkedIn will send to everyone who is subscribed to LinkedIn pulse and is a first degree connection a link to your article.


Please, Linkedin is not a platform for selling and sponsoring into network marketing companies.  It is a venue for providing valuable and interesting content readers will enjoy, find useful, and perhaps share with their friends and colleagues.


By Mike Macey

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15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks

15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks | Writing Tips and Techniques | Scoop.it

1) The top 7 ____
People love lists. It lets your readers know what to expect by appropriately setting their expectations.


2) 3 Extraordinary ____ to Set You Apart
No, people really love lists. Use buzzwords to help increase curiosity.


3) 7 Secrets of ____
People love “secrets”, so frame your advice in the form of a secret.


4) 5 Reasons ____ is ____
Explain to people why something is the way it is. It will increase your perceived expertise.


5) How to ____ in 7 Days Flat!
Explain how to do things and tell your readers how long it will take.

 And this list goes on
Via Brian Yanish - MarketingHits.com
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Build Your Digital Writing Toolbox: Collaboration Edition

There's more to writing than writing. This is the deck from my 2014 talk at the Web Conference at Penn State. It describes the importance of the "workflow" mindset for approaching your writing, a framework for analyzing your workflows and choosing appropriate tools, and a number of tool recommendations for each section. 


Via Stefano Principato
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Stefano Principato's curator insight, June 16, 7:51 AM

Links to many of the tools mentioned can be found at http://kubie.co/dwt ;

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Think Like A Journalist to Make Your Data Compelling

Think Like A Journalist to Make Your Data Compelling | Writing Tips and Techniques | Scoop.it
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting  you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 31, 12:02 PM

How to tell a story with data is a popular topic these days and as this article says, you will be successful if you approach your data like a journalist or storyteller.


In other words, what's the story behind the data? What is the main point you want to emphasize that connects emotionally to people?


And as this piece points out, you also need to be pretty clear on who your audience is if the data and its story is going to connect with folks.


There are good insights shared in this post by Cheryl Conner that we can all benefit from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Write For Busy Readers

How To Write For Busy Readers | Writing Tips and Techniques | Scoop.it
Less time and shorter attention spans mean adjusting your writing to fit your audience--without losing your voice.
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30 Stellar Blog Tips For Posts Your Audience Loves - Heidi Cohen

30 Stellar Blog Tips For Posts Your Audience Loves - Heidi Cohen | Writing Tips and Techniques | Scoop.it
Is your blog content easy-to-consume? Here are 30 Stellar Blog Tips to create blog posts your audience loves and reads.
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12 Types of Blog Posts to Drive More Traffic to Your Blog

12 Types of Blog Posts to Drive More Traffic to Your Blog | Writing Tips and Techniques | Scoop.it
Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write?

 

Are you wondering what type of content will best engage your audience?

 

This article shares 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.

 


Via Brian Yanish - MarketingHits.com
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Diane Bjorling's curator insight, April 25, 6:30 AM

I love these kinds of posts because they get the creative juices flowing and there are those times, especially when your mind goes blank that these ideas will get you back into the productive mode again.

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The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them.

 


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, April 14, 1:40 PM

New research, published this month in the Journal of Consumer Psychology, suggests that visual metaphors don't have to be so intrusive to be effective. In one experiment, test participants completed a creativity measure online. During the task, some saw a page banner depicting a brain hovering above a box, while others saw a neutral image (a fish) or none at all. The first group of participants indeed showed better insights than the others; they thought, as it were, outside the box.

Rescooped by Barb Lack from BI Revolution
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The Secret to Creating a Memorable Blog

The Secret to Creating a Memorable Blog | Writing Tips and Techniques | Scoop.it
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 11, 5:49 PM

Great "ditch digging" blogging tips.

Rescooped by Barb Lack from visualizing social media
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Writing Tips and Techniques | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss
Barb Lack's insight:

Write headlines as if they are the ONLY thing readers will read.

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Benjamin Labarthe-Piol's curator insight, August 22, 8:44 AM

Straight to the point and effective

Dan Aldridge's curator insight, August 24, 9:45 AM

Writing great headlines is the easiest and highest impact way to get your content read and shared. Works for blogs and social media.

ManufacturingStories's curator insight, August 26, 9:48 AM

add your insight...


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22 Tips For Creating Great Content When You Don’t Have a Clue #infographic

22 Tips For Creating Great Content When You Don’t Have a Clue #infographic | Writing Tips and Techniques | Scoop.it
One of the challenges you have as a content marketer is continually creating new content.

Via Brian Yanish - MarketingHits.com
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Chris Barrow's curator insight, August 14, 1:57 AM

I'm constantly asked by owners and marketing managers "where do I start." When it comes to writing for the practice blog. This info graphic  can be posted on your wall as a constant source of inspiration.

Olga Senognoeva's curator insight, August 16, 3:21 AM

22 идеи для создания контента , когда у нас нет ни малейшего представления, о чем писать.

Claudia Estrada's curator insight, August 16, 3:17 PM

This is often the reason why many people stay out of posting on the web.  

Rescooped by Barb Lack from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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massimo scalzo's curator insight, July 27, 5:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 9:22 AM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

Martin (Marty) Smith's curator insight, August 6, 1:09 PM

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

Rescooped by Barb Lack from Just Story It Biz Storytelling
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Writing Tips and Techniques | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 7:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Get Everyone On Your Team to Contribute to Your Blog - Mightybytes

How to Get Everyone On Your Team to Contribute to Your Blog - Mightybytes | Writing Tips and Techniques | Scoop.it
Practical tips for getting everyone on your team — even those who aren't good writers — to contribute to your blog.
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Rescooped by Barb Lack from The Funnily Enough
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Pacing in Writing

Pacing in Writing | Writing Tips and Techniques | Scoop.it

When I was a child, a piano teacher let me play to my heart’s content without worrying about such details as tempo and timing. I’m pretty sure that wasn’t the best approach, which may be why those lessons were short-lived. It wasn’t until adulthood, when I studied vocal music, that I learned to pace myself.

 

Pacing, whether in music or writing, is one of the methods by which we organize the creative flow. Order prevents these creative expressions from falling flat and helps improve their impact.


Via mooderino
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Rescooped by Barb Lack from Transformational Teaching, Thinking, and Technology
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Blogging as Pedagogy: Facilitate Learning

Blogging as Pedagogy: Facilitate Learning | Writing Tips and Techniques | Scoop.it
Blogging should not be an add-on, not an isolated project, but should be seen as PEDAGOGY. Ann Davis shared a definition of Pedagogy beyond a  simple "method of teaching" (unfortunately I was not a...

Via Chris Carter
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Javier Antonio Bellina's curator insight, June 9, 4:05 PM

Los Blogs como herramienta pedagógica

Margarita Saucedo's curator insight, June 17, 8:03 PM

Un buen medio de comunicación

Tina Jameson's curator insight, June 19, 4:53 PM

If you are looking at 'blogging' as a possible classroom tool / strategy to use with students - then this infographic and accompanying 'blog' advice could be useful. 

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How The Writing Process Helps To Improve Your Content

How The Writing Process Helps To Improve Your Content | Writing Tips and Techniques | Scoop.it
Writing may not be a science, but it certainly involves a process. The writing process is all about taking a course of action to create compelling content.
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Four Basic Principles Of Any Copywriting Project You Must Understand

Four Basic Principles Of Any Copywriting Project You Must Understand | Writing Tips and Techniques | Scoop.it
Four Basic Principles Of Any Copywriting Project You Must Understand
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Writing Tips and Techniques | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
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David Hain's curator insight, April 29, 11:45 PM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, April 30, 10:28 PM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 5:49 AM

love this!

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26 content ideas for social media

26 content ideas for social media | Writing Tips and Techniques | Scoop.it
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
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It's time to stop using 'just' in your writing and speaking

It's time to stop using 'just' in your writing and speaking | Writing Tips and Techniques | Scoop.it
Don't dilute your messages with a word that dilutes your impact. With a bit of ad-hoc research, the author found women use the word more than men. What do you think?
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