LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.
What is LinkedIn Publisher?
LinkedIn Publisher is the blogging platform thatLinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.
LinkedIn Publisher will soon be made available to everyone.
There's more to writing than writing. This is the deck from my 2014 talk at the Web Conference at Penn State. It describes the importance of the "workflow" mindset for approaching your writing, a framework for analyzing your workflows and choosing appropriate tools, and a number of tool recommendations for each section.
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]
“If Social media and SEO fit together like peanut butter and jelly, then content is the bread that holds them together.” ~ Lee Odden:
Using content to enhance search engine optimization (SEO) is about creating “stuff” — on your website, blog, and on social media platforms — in such a way that the content (and thus your website or Facebook Page) appear higher in search rankings. Statistics from analytics company Searchmetrics show that seven of the 10 most important factors in SEO ranking currently come from social media:
Googlenutella+, Facebook Shares, Facebook Total, Facebook Comments, Facebook Likes, Pinterest and Tweets. According to this same report, Facebook shares are as influential as the number of backlinks.
Here are 8 tips for creating social-media friendly content that ranks:
When I was a child, a piano teacher let me play to my heart’s content without worrying about such details as tempo and timing. I’m pretty sure that wasn’t the best approach, which may be why those lessons were short-lived. It wasn’t until adulthood, when I studied vocal music, that I learned to pace myself.
Pacing, whether in music or writing, is one of the methods by which we organize the creative flow. Order prevents these creative expressions from falling flat and helps improve their impact.
Blogging is a proven marketing tactic, but it ain't always easy when results are immediately apparent. We provide you with an outline that explains how (And when) you can expect to see return from your blogging efforts.