The Art Of Storytelling In Business Communications And Public Relations
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Writing tools, tips and techniques for corporate, employee and marketing communication
Curated by
Barb Lack
|
Scooped by Barb Lack onto Writing Tips and Techniques |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Cruising around Pinterest, I came across this list of Henry Miller’s eleven work commandments, posted by Sadie Skeels. I’m astounded by how apt these commandments are for my own writing Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here are a few crucial writing tips that PR professionals need to incorporate now. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
You want to become a better writer. I know this because you're reading Copyblogger. I also know that you fear becoming a better writer. This I know Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging... Via Jeff Domansky Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Barb Lack's insight:
Basic rules of effective writing haven't changed, even though our media has. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Becky Ringler shares some insight and ideas for those of you wanting to blog, but are unsure you'll know what to blog ABOUT.
Barb Lack's insight:
Advice for new or wanna be bloggers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Via Karen Dietz 
Victoria Garcia, www.Marketing-Impressions.com's curator insight,
April 13, 2:04 PM
Public speaking is persuading, after all. Vic
Victoria Garcia, www.Marketing-Impressions.com's comment,
April 13, 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment,
April 16, 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Learn how to find stories and spread the word of your success today with these tips. Via Gregg Morris
Karen Dietz's curator insight,
March 6, 6:34 PM
You know, these all sound like great ideas. And you might want to use a few in your organization. Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories. But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results. The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results. Thanks Gregg Morris for finding and sharing this article. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Peter Fruhmann's curator insight,
March 7, 4:14 AM
This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there... 
Doug Ross's curator insight,
March 7, 10:38 AM
We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott... Via Karen Dietz 
Leaders Online's curator insight,
March 13, 6:48 AM
Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
Barb Lack's insight:
Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Guest posting is a great strategy for building an audience -- no doubt about it. If you regularly write guest posts for legitimate blogs that feature qu Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
With email and social media, everyone writes all the time now. Are you any good at it? Here are eight ways to improve.
Barb Lack's insight:
Sam Horn makes a compelling point that writing is both a solitary and colaborative process. She provides pithy tips for writing projects both large and small. "If you observe, experience, or learn something that might benefit others; not only do you havce the right to write; you have the responsibility to write." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Is blogging good for your health? It’s a great outlet for creativity and communication... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Nicolas Boillot gives businesses advice on telling memorable and compelling stories to customers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If your writing feels like nothing but easily defensible aphorisms, as if you're saying things that are obvious, it's entirely possible that no one is going to eagerly keep reading. Your real estate brochure or the ad copy you've written--if... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
New Yorker essayist John McPhee shares his advice for dealing with writing paralysis. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can't sleep... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4 Via Karen Dietz 
Ozzie Gontang, Ph.D.'s curator insight,
April 22, 7:34 AM
Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business. 
Beth Kanter's comment,
April 22, 11:42 AM
Thanks for this great set of resources. I'm working on a module/workshop on data visualization so this is really timely
Karen Dietz's comment,
April 23, 9:52 PM
Wonderful Beth! I'm glad the list is going to be helpful for you. I know you will wow them at your workshop :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The buzz about Pinterest seems to have calmed down a bit in the last few months, but it's still a very powerful tool for content marketers. According to Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Enlarge METAPHORS are not born as such. They begin as concrete descriptions of the world, and are only gradually extended to other domains. Without ever crossing a... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he's written over 70 more. Early in Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos 
Content BLVD's curator insight,
March 4, 3:03 PM
Do not fear science, writers. The reasons why some writers are more effective than others are often very teachable skills, so long as you understand why they work. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
World renowned blogger Danny Brown pulls up a barstool and sips his Scotch as we discuss how he nearly reached burnout before redefining his blog. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Schreib-Lounge's curator insight,
February 23, 1:56 AM
Webseiten-Zitate direkt verlinken … Für Blogger sicher hilfreich! 
becool's curator insight,
March 6, 3:17 AM
Interesting to point immediately to your highlight of a specific webpage. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In many ways, this century has mostly been a dark time for online writers. Huh? You mean the Internet -- the most significant publishing revolution since Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
