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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Writing Tips and Techniques | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Sandra V. Barbosa's comment, November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.
Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
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Promoting Your Brand Using LinkedIn Publisher

Promoting Your Brand Using LinkedIn Publisher | Writing Tips and Techniques | Scoop.it

LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.


What is LinkedIn Publisher?

LinkedIn Publisher is the blogging platform thatLinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.


LinkedIn Publisher will soon be made available to everyone.


Why should you care


Via Brian Yanish - MarketingHits.com
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Mike Macey's comment, June 23, 2:09 PM
Thanks for sharing Brian.
Mike Macey's curator insight, June 23, 2:47 PM

Here's 4 great advantages for using the new Linkedin Publisher.


  1. What should I publish?  What do you know? What skill or knowledge do you have that you would like to promote?
  2. How often should I publish?  Be consistent! Pick a frequency that you can maintain.
  3. When should I publish?  In my opinion, early in the week and early in the day works best.
  4. How will readers find my posts?  If you subscribe to LinkedIn pulse, you get an e-mail every morning with articles that might interest you. LinkedIn will send to everyone who is subscribed to LinkedIn pulse and is a first degree connection a link to your article.


Please, Linkedin is not a platform for selling and sponsoring into network marketing companies.  It is a venue for providing valuable and interesting content readers will enjoy, find useful, and perhaps share with their friends and colleagues.


By Mike Macey

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15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks

15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks | Writing Tips and Techniques | Scoop.it

1) The top 7 ____
People love lists. It lets your readers know what to expect by appropriately setting their expectations.


2) 3 Extraordinary ____ to Set You Apart
No, people really love lists. Use buzzwords to help increase curiosity.


3) 7 Secrets of ____
People love “secrets”, so frame your advice in the form of a secret.


4) 5 Reasons ____ is ____
Explain to people why something is the way it is. It will increase your perceived expertise.


5) How to ____ in 7 Days Flat!
Explain how to do things and tell your readers how long it will take.

 And this list goes on
Via Brian Yanish - MarketingHits.com
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Build Your Digital Writing Toolbox: Collaboration Edition

There's more to writing than writing. This is the deck from my 2014 talk at the Web Conference at Penn State. It describes the importance of the "workflow" mindset for approaching your writing, a framework for analyzing your workflows and choosing appropriate tools, and a number of tool recommendations for each section. 


Via Stefano Principato
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Stefano Principato's curator insight, June 16, 10:51 AM

Links to many of the tools mentioned can be found at http://kubie.co/dwt ;

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Think Like A Journalist to Make Your Data Compelling

Think Like A Journalist to Make Your Data Compelling | Writing Tips and Techniques | Scoop.it
Does your business have data that could tell an interesting story? I'm betting it does. I'm also betting  you could be using the data you already have (or could readily get) to communicate a much more powerful message than you currently do. The secret is this: When it comes to [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 31, 3:02 PM

How to tell a story with data is a popular topic these days and as this article says, you will be successful if you approach your data like a journalist or storyteller.


In other words, what's the story behind the data? What is the main point you want to emphasize that connects emotionally to people?


And as this piece points out, you also need to be pretty clear on who your audience is if the data and its story is going to connect with folks.


There are good insights shared in this post by Cheryl Conner that we can all benefit from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Write For Busy Readers

How To Write For Busy Readers | Writing Tips and Techniques | Scoop.it
Less time and shorter attention spans mean adjusting your writing to fit your audience--without losing your voice.
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30 Stellar Blog Tips For Posts Your Audience Loves - Heidi Cohen

30 Stellar Blog Tips For Posts Your Audience Loves - Heidi Cohen | Writing Tips and Techniques | Scoop.it
Is your blog content easy-to-consume? Here are 30 Stellar Blog Tips to create blog posts your audience loves and reads.
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12 Types of Blog Posts to Drive More Traffic to Your Blog

12 Types of Blog Posts to Drive More Traffic to Your Blog | Writing Tips and Techniques | Scoop.it
Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write?

 

Are you wondering what type of content will best engage your audience?

 

This article shares 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.

 


Via Brian Yanish - MarketingHits.com
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Diane Bjorling's curator insight, April 25, 9:30 AM

I love these kinds of posts because they get the creative juices flowing and there are those times, especially when your mind goes blank that these ideas will get you back into the productive mode again.

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The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them.

 


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, April 14, 4:40 PM

New research, published this month in the Journal of Consumer Psychology, suggests that visual metaphors don't have to be so intrusive to be effective. In one experiment, test participants completed a creativity measure online. During the task, some saw a page banner depicting a brain hovering above a box, while others saw a neutral image (a fish) or none at all. The first group of participants indeed showed better insights than the others; they thought, as it were, outside the box.

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The Secret to Creating a Memorable Blog

The Secret to Creating a Memorable Blog | Writing Tips and Techniques | Scoop.it
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 11, 8:49 PM

Great "ditch digging" blogging tips.

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How to Turn Bland Text into Sparkling Online Content - Copyblogger

How to Turn Bland Text into Sparkling Online Content - Copyblogger | Writing Tips and Techniques | Scoop.it
It may seem difficult to write content that's engaging and seductive, but it doesn't need to be. Here are three steps to turn boring sentences into sparkling content.
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Social Media Friendly Content that Boosts SEO: 8 Tips for Bloggers

Social Media Friendly Content that Boosts SEO: 8 Tips for Bloggers | Writing Tips and Techniques | Scoop.it

“If Social media and SEO fit together like peanut butter and jelly, then content is the bread that holds them together.” ~  Lee Odden:


Using content to enhance search engine optimization (SEO) is about creating “stuff” — on your website, blog, and on social media platforms — in such a way that the content (and thus your website or Facebook Page) appear higher in search rankings. Statistics from analytics company Searchmetrics show that seven of the 10 most important factors in SEO ranking currently come from social media:

Googlenutella+, Facebook Shares, Facebook Total, Facebook Comments, Facebook Likes, Pinterest and Tweets. According to this same report, Facebook shares are as influential as the number of backlinks.

 

Here are 8 tips for creating social-media friendly content that ranks:


Via Brian Yanish - MarketingHits.com
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Jeanet Bathoorn's curator insight, February 18, 3:07 AM

Nuttige tips!

Bill Gassett's curator insight, February 18, 11:47 AM

While the advice in this article is sound the one thing that jumps out at me is the continued notion that social sharing DIRECTLY effects SEO rankings! Folks it does not! The people that continuously put out these reports are the same people that make info-graphics they want you to write articles about and imbed their info-graphics on your site.


How many times does Google itself have to tell us that Facebook shares, likes and tweets do not increase SEO?


Without links the social signals don't mean squat!

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Why Writers Are the Worst Procrastinators

Why Writers Are the Worst Procrastinators | Writing Tips and Techniques | Scoop.it
The psychological origins of waiting (... and waiting, and waiting) to work
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How to Write an Action-Inducing Email Marketing Campaign

How to Write an Action-Inducing Email Marketing Campaign | Writing Tips and Techniques | Scoop.it
Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me?

Via Brian Yanish - MarketingHits.com
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How to Get Everyone On Your Team to Contribute to Your Blog - Mightybytes

How to Get Everyone On Your Team to Contribute to Your Blog - Mightybytes | Writing Tips and Techniques | Scoop.it
Practical tips for getting everyone on your team — even those who aren't good writers — to contribute to your blog.
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Pacing in Writing

Pacing in Writing | Writing Tips and Techniques | Scoop.it

When I was a child, a piano teacher let me play to my heart’s content without worrying about such details as tempo and timing. I’m pretty sure that wasn’t the best approach, which may be why those lessons were short-lived. It wasn’t until adulthood, when I studied vocal music, that I learned to pace myself.

 

Pacing, whether in music or writing, is one of the methods by which we organize the creative flow. Order prevents these creative expressions from falling flat and helps improve their impact.


Via mooderino
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Blogging as Pedagogy: Facilitate Learning

Blogging as Pedagogy: Facilitate Learning | Writing Tips and Techniques | Scoop.it
Blogging should not be an add-on, not an isolated project, but should be seen as PEDAGOGY. Ann Davis shared a definition of Pedagogy beyond a  simple "method of teaching" (unfortunately I was not a...

Via Chris Carter
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Javier Antonio Bellina's curator insight, June 9, 7:05 PM

Los Blogs como herramienta pedagógica

Margarita Saucedo's curator insight, June 17, 11:03 PM

Un buen medio de comunicación

Tina Jameson's curator insight, June 19, 7:53 PM

If you are looking at 'blogging' as a possible classroom tool / strategy to use with students - then this infographic and accompanying 'blog' advice could be useful. 

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How The Writing Process Helps To Improve Your Content

How The Writing Process Helps To Improve Your Content | Writing Tips and Techniques | Scoop.it
Writing may not be a science, but it certainly involves a process. The writing process is all about taking a course of action to create compelling content.
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Four Basic Principles Of Any Copywriting Project You Must Understand

Four Basic Principles Of Any Copywriting Project You Must Understand | Writing Tips and Techniques | Scoop.it
Four Basic Principles Of Any Copywriting Project You Must Understand
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Writing Tips and Techniques | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
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David Hain's curator insight, April 30, 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 8:49 AM

love this!

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26 content ideas for social media

26 content ideas for social media | Writing Tips and Techniques | Scoop.it
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
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It's time to stop using 'just' in your writing and speaking

It's time to stop using 'just' in your writing and speaking | Writing Tips and Techniques | Scoop.it
Don't dilute your messages with a word that dilutes your impact. With a bit of ad-hoc research, the author found women use the word more than men. What do you think?
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How to Speak in Human

Do your marketing communications have a case of the blah blah blahs? Follow these 5 tips for communicating in human, and your customers and prospects will wa...
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Graphic Organizers for Writing

Graphic Organizers for Writing | Writing Tips and Techniques | Scoop.it
A selection of graphic organizers for writing. The organizers are in PDF format, ready to print and use.
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How Long Will It Take to See Results From Blogging?

How Long Will It Take to See Results From Blogging? | Writing Tips and Techniques | Scoop.it
Blogging is a proven marketing tactic, but it ain't always easy when results are immediately apparent. We provide you with an outline that explains how (And when) you can expect to see return from your blogging efforts.
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Storytelling's Periodic Table: A Great Tool to Play With

Storytelling's Periodic Table: A Great Tool to Play With | Writing Tips and Techniques | Scoop.it
You probably won't recognize these storytelling elements from creative writing class.

Via Karen Dietz
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Sieg Holle's curator insight, February 14, 2:31 PM

Cure for writers cramp......

Jennifer Gandarias's curator insight, February 15, 7:42 PM

This infographic would be a hit in creative writing class

David Baker's curator insight, March 20, 12:43 PM

What a great support to deepen writing practice for students as they learn to identify different roles, ideas and structures in their reading and use it in their writing