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Writing tools, tips and techniques for corporate, employee and marketing communication
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Barb Lack
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What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Via Karen Dietz 
Victoria Garcia, www.Marketing-Impressions.com's curator insight,
April 13, 2:04 PM
Public speaking is persuading, after all. Vic
Victoria Garcia, www.Marketing-Impressions.com's comment,
April 13, 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment,
April 16, 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
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Karen Dietz's curator insight,
January 31, 6:53 PM
Have trouble telling your founding story? Then this article will definitely help. Written for nonprofits, it is just as relevant and helpful for for-profit businesses. I really like how the author, Nancy Schwartz, lays out the steps. If you need to create your founding story, or beef up your existing one, there are good tips here to get you on the right track. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.
I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.
The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.
Using The Quest story format, you can easily share your customers stories.
Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.
The other blog post links at the end of the article look worthy of exploration also.
So go enjoy this delightful -- and helpful -- piece!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Stories Matter
Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all. Via Karen Dietz, Richard Andrews Delete the scoop?
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http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott... Via Karen Dietz 
Leaders Online's curator insight,
March 13, 6:48 AM
Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje... Delete the scoop?
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Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?
I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.
Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time." I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point!
Go read what the PR professionals in the article have to say. There are great insights.
Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!
Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.
Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!
Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.
Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.
Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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