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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
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Everything You Need To Know About The Perfect Call to Action [Infographic]

Everything You Need To Know About The Perfect Call to Action [Infographic] | Writing Tips and Techniques | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.


There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.


Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.


Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.


Via Brian Yanish - MarketingHits.com
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Rescooped by Barb Lack from Content Curation World
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Curated Email Newsletters: An Excellent Reputation-Building Strategy and a Great Value for Your Subscribers

Curated Email Newsletters: An Excellent Reputation-Building Strategy and a Great Value for Your Subscribers | Writing Tips and Techniques | Scoop.it

Robin Good: One of the best ways to provide valuable content to your fans and potential customers is to serve them a periodical digest of some really precious gems. Few and very good.

 

This approach is the opposite of what most companies do when it comes to sending out email updates. They direct all of their effort at promoting their own news and stories, but often these are not worth much in the eye of the reader. 

 

Selecting instead some quality resources, few and very good, and serving them periodically to your subscribers can be an excellent strategy to gain reputation, trust and authority.

Here a few good examples to inspire yourself:
http://www.business2community.com/online-marketing/curated-email-campaigns-that-entice-subscribers-0192390 ;

 


Via Robin Good
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