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Why you should love the long tail | SEO Copywriting

Why you should love the long tail | SEO Copywriting | Writing_me | Scoop.it
Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic.

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Writing_me
All i find on web about writing
Curated by Alessandro Rea
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Local SEO 101

Local SEO 101 | Writing_me | Scoop.it

Come cominciare a fare local SEO per la tua attività: 3 cose fondamentali che ti aiuteranno a dare più visibilità ai punti vendita.

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Create Addictive Content Using These 46 Expert Tips [Infographic]

Create Addictive Content Using These 46 Expert Tips [Infographic] | Writing_me | Scoop.it
It may be a new year but creating addictive content is one habit you don’t want to kick. I don’t have to remind you that there is a ton of content out there. Every minute: Email users send 20…
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Marco Favero's curator insight, February 5, 4:25 AM

aggiungi la tua intuizione ...

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Jaden Smith stars in Louis Vuitton’s new women’s campaign

Jaden Smith stars in Louis Vuitton’s new women’s campaign | Writing_me | Scoop.it
The actor-slash-rapper stars in the brand’s SS16 ad campaign, photographed by Bruce Weber
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Violeta Nedkova: Authentic Marketing Means Doing it Your Way

Violeta Nedkova: Authentic Marketing Means Doing it Your Way | Writing_me | Scoop.it
In this interview, Violeta Nedkova talks about authentic marketing, crazy creative individuals, and Jason Zook.
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Personal Branding: Tips for Creating the Perfect LinkedIn Profile - #infographic

Personal Branding: Tips for Creating the Perfect LinkedIn Profile - #infographic | Writing_me | Scoop.it
No doubt, a majority of HR professionals, potential employers, and company executives in search of business services use LinkedIn to find top talent and leads. Since you’re competing against millions of members, regularly updating your profile will help you stand out among the crowd and show up in relevant searches. Take the time to continuously refine your personal brand identity so that your message is in line with your goals.
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The A-2-Z of business blog writing: O is for Opinions

The A-2-Z of business blog writing: O is for Opinions | Writing_me | Scoop.it
How should we incorporate opinions – our own, as well as others’ – into our blog posts? Business blog writer Suzan St Maur shares her expert views on how to do it
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Forbes Welcome

Forbes Welcome | Writing_me | Scoop.it

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. These consumers who, regardless of age, favor content and services that have been designed and distributed exclusively through digital (and especially mobile) channels, are transforming not only entertainment but also publishing and services. 

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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand | Writing_me | Scoop.it
Learn the essential components of an effective brand strategy so you can set up one for your company.
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The 15 Best Tools for Creating Content as a Team

The 15 Best Tools for Creating Content as a Team | Writing_me | Scoop.it
“ Ma ho intenzione di assumere che hai almeno una conoscenza decente di come gestire la tua squadra e strategia di contenuti. Invece, voglio concentrarmi sul secondo punto principale -. Strumenti ho intenzione di condividere con voi 15 strumenti può aiutare a creare meglio i contenuti come una squadra, riducendo al minimo il rischio di errori. Sicuramente non avrete bisogno di tutti loro, ma probabilmente si vorrà utilizzare almeno uno per ciascuna delle quattro classi principali di strumenti. ”
Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, November 22, 2015 4:35 PM

Neil Patel suggests 15 content collaboration tools worth a look. Several may be new to you.

Marco Favero's curator insight, November 23, 2015 8:04 AM

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Chris Christian's curator insight, November 24, 2015 1:40 AM

best team, best tools; best team, better tools.better content no brainer

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12 Tips for Writing With Unforgettable Personality

12 Tips for Writing With Unforgettable Personality | Writing_me | Scoop.it
Check out these 12 methods for writing with unforgettable personality.
Via Kamal Bennani
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Marco Favero's curator insight, November 24, 2015 4:51 AM

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19 Search Engine Optimization Tips for Entrepreneurs

19 Search Engine Optimization Tips for Entrepreneurs | Writing_me | Scoop.it
Search Engine Optimization Tip #01 – Write for Humans, not Search Engines

First and foremost, it’s important to stress the need to focus on writing for humans. Everything that you do needs to be valuable and useful for real people. Make it interesting, helpful and shareworthy.

But, once you’ve written an article that you know your audience will enjoy and appreciate, take time to make sure that search engines will appreciate it equally. That’s what the remainder of these SEO tips are designed to help you with.
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Writing A Book - Hints For Writing Your First Book

Writing A Book - Hints For Writing Your First Book | Writing_me | Scoop.it
One important decision to make before writing your first book, or second or third for that matter, is to decide if it will be written in the first person or third person. I was typical of most when I wrote my first book. It was about me, so naturally it was written in the first person which naturally meant I, me and myself came grammatically first. I did this, I did that, he told me, I was there for example.

It was only after reading a number of ‘debut’ books that I realised how common it is to write about your own experiences in your first book. The problem is that quite honestly, it can become a tedious read after only a few chapters. Very few books written in the first person make gripping reading. A far better idea is to take your idea, experience or expertise and work on writing it in the third person.
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17 Books Every Copywriter Needs to Read

17 Books Every Copywriter Needs to Read | Writing_me | Scoop.it
Improve your copywriting skills by adding these copywriting books to your reading list.
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Scrivere una pagina Chi siamo a prova di sbaDIglio

Scrivere una pagina Chi siamo a prova di sbaDIglio | Writing_me | Scoop.it
La sezione "Chi siamo" è tra le più visitate, ma viene abbandonata in fretta. Come rimediare? Evita i 2 errori da sbadiglio assicurato di cui parliamo qui.
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Dieci cose che sono diventate banali nella narrativa contemporanea

Dieci cose che sono diventate banali nella narrativa contemporanea | Writing_me | Scoop.it
di giuliomozzi 1. La moltiplicazione degli "io" narranti è diventata addirittura una moda: circa una su sette delle opere che mi vengono proposte in lettura prevede la presenza di almeno due "io" narranti o un'alternanza tra uno (o più) "io" narranti e una narrazione in terza persona. Personalmente trovo curioso che venga spesso citato come…
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Rivoluzione nel marketing Coca-Cola

Rivoluzione nel marketing Coca-Cola | Writing_me | Scoop.it
Il nuovo marketing globale "One brand" e la campagna #TasteTheFeeling presentati in anteprima mondiale a Parigi
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How to write a flyer-leaflet that doesn't go straight to the garbage | HowToWriteBetter.net

How to write a flyer-leaflet that doesn't go straight to the garbage | HowToWriteBetter.net | Writing_me | Scoop.it
Most flyers or leaflets are thrown away, usually because they are badly worded and visually cluttered. Here's how to keep yours out of the garbage.
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SEOcial: Your weekly SEO and social summary #17

SEOcial: Your weekly SEO and social summary #17 | Writing_me | Scoop.it
This week: Google updates Webmaster guidelines, periscope grows its offering, Facebook profits soar and opens its live streaming to everyone. Plus mor
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Why Local SEO Is More Important Than Ever

Why Local SEO Is More Important Than Ever | Writing_me | Scoop.it
Local SEO has become an asset. Everyone is in a race to get noticed on the internet, to have their website be focussed on in the first page of results on Google. So if you’re looking to get popular amidst your target audience, local SEO is more beneficial than you’d …
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Marco Favero's curator insight, January 16, 4:48 AM

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How to Search in Google: 31 Advanced Google Search Tips

How to Search in Google: 31 Advanced Google Search Tips | Writing_me | Scoop.it
Uncover 31 advanced search tips for conducting better Google searches so you can get to your results faster.
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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | Writing_me | Scoop.it
“My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.”
Via Karen Dietz
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Karen Dietz's curator insight, November 23, 2015 12:04 PM

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Writing Your Author Bio? Here Are 10 Great Examples.

Writing Your Author Bio? Here Are 10 Great Examples. | Writing_me | Scoop.it
Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on plac…
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Stanford author explores the idiosyncratic process of writing

Stanford author explores the idiosyncratic process of writing | Writing_me | Scoop.it
Who knew that the renowned Stanford literary critic Terry Castle wrote the entire first draft of her dissertation in tiny handwriting on just seven sheets of legal-sized paper?

Or that the acclaimed author and Stanford professor Adam Johnson learned the craft of storytelling at a young age in part by rifling through his neighbors' garbage cans for inspiration?
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How I Learned to Stop Handchecking SERPs

How I Learned to Stop Handchecking SERPs | Writing_me | Scoop.it
Selecting the right tool changed the way I worked for ever. ReportGarden proved to be the perfect tool that fits my budget.
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