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Why you should love the long tail | SEO Copywriting

Why you should love the long tail | SEO Copywriting | Writing_me | Scoop.it
Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic.

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Writing_me
All i find on web about writing
Curated by Alessandro Rea
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Typepad: Start publishing your passions today.

Typepad: Start publishing your passions today. | Writing_me | Scoop.it

It starts with easy publishing.

Publish quickly and easily from your computer, mobile or even via email. If you can type you can blog with Typepad!


Make money, or not.

Sell your products or services, run ads on your blog (or not) and join our effective affiliate program.


See what's going on.

Stay on top of your blog and audience with smart stats and easy integration with Google Analytics.


Fully customize your blog's design.

Tweak a theme with custom CSS. Use Theme Builder to easily build your own design. Or design your own template from the ground up. It’s up to you.


The Typepad team is at your service.

Typepad is so easy to use that you won't need us very often — but when you do, we're here to help. It's your blog but we definitely have your back.


Handcrafted blogs with truly professional design.

If you love design and want your blog to look amazing, you'll appreciate Typepad's beautiful templates and easy-to-use design tools.



We're reliable.

Hosting can be a real hassle — one that gets in the way of blogging. Typepad is fully hosted, so you don't have to bother with the technical details.



Be heard. Get discovered.

Built-in tools and a decade of our experience ensure your blog will get noticed. Typepad is fully optimized for search and social discovery. And our Showcase puts the best of Typepad front and center.

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SEO and Inbound Marketing Webinars

SEO and Inbound Marketing Webinars | Writing_me | Scoop.it
Learn something new from our ongoing series of webinars on topics from SEO to social media, content creation, branding, and more.
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12 Creative Blocks Holding Back Your Writing

12 Creative Blocks Holding Back Your Writing | Writing_me | Scoop.it
Have you ever been plagued by writer’s block? It turns out that there are a few other mental challenges and obstacles that can inhibit one from doing any creative work. via incidentalcomics 1. Starting Block The hardest block to overcome is just getting started. Putting pen to pad, or finger to key if you will. […]
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Christa Wojo's curator insight, July 30, 9:56 AM

I think the chopping block is very important. Too often I see bloggers/writers being redundant and going off on tangents (including myself).  

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Fate il Vostro Titolo

Fate il Vostro Titolo | Writing_me | Scoop.it
Con que­sto stru­mento, è pos­si­bile otti­miz­zare il con­te­nuto dei tuoi titoli e snip­pets per mas­si­miz­zare il click-through rate da Goo­gle
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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Writing_me | Scoop.it

Learn what the three types of searches are and how to better optimize your site for them.


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Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Writing_me | Scoop.it
Get key stakeholders on board with one effective presentation.

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Karen Dietz's curator insight, July 22, 5:55 PM

I periodically get calls from clients asking me to help them 'sell' their projects across business divisions. They need to promote their work and enroll others from elsewhere in the corporate in their projects. They need buy-in, commitment, and resources.


So how does this get done? By using storytelling, of course. I like this article because of its very practical advice for how to present your business case and get others on board. 


Towards the end there's a recap of their tips (nice!), and after that 2 case studies are presented (sweet!). I very much appreciate illustrated examples and cases to make concepts shared become real.


The author, Carolyn O'Hara did a good job here. Take these tips and lessons and put them to good use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Insights on How to Attract More Traffic with Distinctive Writing ..

10 Insights on How to Attract More Traffic with Distinctive Writing .. | Writing_me | Scoop.it
If you write with your own style, you will find that you will gain a loyal readership. Here are some insights on how to attract more traffic to your blog.
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17 Copywriting Do's and Don'ts: How To Write Persuasive Content

You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle. You know the grammar i…
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MM Jaye's curator insight, July 24, 5:52 AM

Must read (or click on). Entertaining and insightful tips!

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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Writing_me | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
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Fight Club 2 is coming in 2015

Chuck Palahniuk is writing the second part of Fight Club. It won't be a new film (yet?)—Dark Horse is publishing this new story in a 10-issue maxiseries illustrated by Cameron Stewart, starting in 2015.
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Brand Glossary

Awareness The percentage of population or target market who are aware of the existence of a given brand or company. There are two types of awareness: spontaneous, which measures the percentage of people who spontaneously mention a particular brand when asked to name brands in a certain category; and prompted, which measures the percentage of people who recognise a brand from a particular category when shown a list.


Read more: http://www.brandchannel.com/education_glossary.asp 

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Lovemarks: the future beyond brands

Lovemarks: the future beyond brands | Writing_me | Scoop.it
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
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6 Tips From John Legend To Help Your Strategy “Get Lifted”

6 Tips From John Legend To Help Your Strategy “Get Lifted” | Writing_me | Scoop.it
Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent
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Introducing Everybody Writes and a Free Gift for You

Introducing Everybody Writes and a Free Gift for You | Writing_me | Scoop.it
This is the official announcement of my new book, Everybody Writes, and I couldn’t be more thrilled to finally be sharing some details with you. I’m also excited to talk about a fun freebie for those who buy the book in the next few weeks.
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How to Fix the Problem With Content Marketing (Free Training)

How to Fix the Problem With Content Marketing (Free Training) | Writing_me | Scoop.it
With this free training, you’ll move beyond disposable “marketing” and embrace the perpetual power that comes from building an audience asset ...
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How I Write 8 Blog Posts a Week While Running 2 Companies - Search Engine Journal

How I Write 8 Blog Posts a Week While Running 2 Companies - Search Engine Journal | Writing_me | Scoop.it
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content crea
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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Writing_me | Scoop.it

"Quando ho deciso di scrivere un articolo sul marchio narrazione ispirata discorsi TED, sono andato su di esso tutto sbagliato.

 

Cerchi YouTube per le tattiche, elementi e componenti di marca narrazione, io puntavo a trovare cinque o dieci (o 17) consigli utili che è possibile utilizzare per raccontare la storia di voi marchio.

 

Ero già mi annoiando a morte e non avevo ancora iniziato a scrivere.

Abbiamo tutti sentito parlare (ad nauseam) circa la "potenza di marca narrazione," e so che ho letto più di un blog che sputa fuori un elenco numerico di suggerimenti che ho appena "non posso vivere senza" come un contenuto di marketing .

 

Ho cominciato a ottenere curiosi di sapere cosa mi tira, personalmente, in una storia. Che cosa è che mi commuove tanto che divento un sostenitore del marchio / persona / causa che si sta parlando nella storia? Che cosa è che la salsa segreta marchio narrazione che attiva il pulsante magico dentro ognuno di noi, sparando la nostra passione? "


Via Gregg Morris, Silvia Toffolon, Marco Favero
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Ken Schneider's curator insight, July 23, 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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What is Content Marketing?

What is Content Marketing? | Writing_me | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.


...OK, content marketing is popular. But why is it important for business owners and marketers?


In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....


Via Jeff Domansky, massimo facchinetti, imaginetsa
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Jeff Domansky's curator insight, July 24, 1:49 AM

Extensive look at content marketing strategies, tips and ROI.

Martina Patone's curator insight, July 29, 7:53 AM

content marketing

 

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Here's What Your Handwriting Says About You

Here's What Your Handwriting Says About You | Writing_me | Scoop.it
We talked to handwriting expert Kathi McKnight about what your writing reveals about your personality.
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How to Build a Relationship, Not Just a Content Promotion Strategy

How to Build a Relationship, Not Just a Content Promotion Strategy | Writing_me | Scoop.it

If you’re going to create and share content with the world, you better be sharing something really important. As Forbes.com contributor Greg Satell convincingly argues, a content marketing strategy is successful when digital marketers act more like publishers and “are not merely seeking an audience, but to share something important with the world.” Make this something more than just timely or relevant (although those are critical components). Stretch for publishing content that’s truly altruistic and important on an earth-shattering level that shows you care about your customers and understand their needs. Doing so builds trust, and therefore strong relationships, with your audience.

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20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja | Writing_me | Scoop.it
Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights!
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19 Headline Writing Tips for Viral Blog Posts

19 Headline Writing Tips for Viral Blog Posts | Writing_me | Scoop.it
How do you write the catchiest, most compelling, super clickable headlines? Learn the secrets to headline writing with our 19 tips.
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Greatest Copy Shot Ever Written

Greatest Copy Shot Ever Written | Writing_me | Scoop.it
“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?
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The New Top 100 Global Brands

The New Top 100 Global Brands | Writing_me | Scoop.it
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The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger

The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger | Writing_me | Scoop.it
Do you want to create remarkable content every day? Even when you feel overwhelmed or out of ideas? The Wellness Mama shows you how.
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Content Marketing: How To Create A Content Strategy

Content Marketing: How To Create A Content Strategy | Writing_me | Scoop.it
One of the content marketing industry's brightest stars sat down to dish out his filter-less thoughts on content marketing, SEO and getting a real ROI.
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