Joining us in Episode 11 of From the Author’s Point of View is my close friend DJ Waldow, a digital marketing evangelist from Marketo, and cohort of our award winning, 90-Days To Ellen campaign. He is also Co-host of The #WorkTalkShow podcast, of which I have been fortunate enough to be a guest.
We've all heard marketers proclaim that, "content is king," but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Learn seven tips to get visual with your content.
Naming your design business can be tough. After all, once you decide on a name you should probably stick with it. Your business name will affect how potential clients perceive you, how well past clients will remember, and what kind of clients you get.
So how can you find a design business name that will bring you more clients? Below, you’ll find a few tips to creating a killer business name.
I’ve discussed the benefits of reciprocal sourcing and how you can leverage searching and sourcing among the billions of social media profiles to find qualified candidates to fill your current job openings. With the growth of social profiles and recruiters’ needs to engage to develop the relationships while managing the data within the talent pool, social sourcing becomes challenging. There are too many candidates to choose from; this is why sourcing to build a pipeline of qualified candidates is so key. Reciprocal social sourcing is a solid solution to the hundreds or even thousands of unqualified candidates who are applying via traditional processes that is also extremely time consuming.
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
For some time now, brands have pursued difference. Spurred on initially by Jack Trout, they’ve positioned, disrupted, innovated…all with that elusive goal in mind. To stand out and stand apart from their competitors. Benefits, positioning, pyramids, strategies…a lot of time and energy has gone into trying to help brands achieve difference. Everyone’s been on that quest to become a Purple Cow.
Don’t get me wrong. I’m a Seth Godin fan and, inspired by that, the call for differentiation has been a recurrent theme in my own work, but there’s no denying that for the most part marketers have failed to live up to Godin’s call to recolor the livestock. Nigel Hollis has written previously here on Branding Strategy Insider that less than 1 in 5 brands is seen as distinctive by consumers.
Experiences generate awareness, they develop an emotional connection and develop positive emotions thus positive perceptions of a brand’s attributes and credibility, stimulating purchases.
There’s a universal truth that applies to us which comes from one of the principle fundamentals of psychology, we learn from experience. This same principle applies to marketingstrategies. Essentially, the ways that a brand operates and the emotions that it evokes within us are vital to the ultimate perception we hold of the brand.
Building true social media engagement means creating a content strategy to hook the audience, not just being on social media.
Those who love to drink coffee often have favourite places to do so. They frequent a chosen venue because it’s a great place to hang out. Perhaps they know the owners or the other customers who, like them, regularly drop in to socialise. But without the rich aromas and great tasting coffee that they serve, would they still go there if there was nothing to drink?
No, this isn’t another blog post lamenting the fact that music writing gets far more attention than science writing. If anything, it’s a bit of an argument that science writing ought to be less like popular music writing. On Twitter this past weekend Jim Henley, one of the few bloggers I consider “old school” (the…