Writing for the web & content marketing
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Building Better Content By Improving Upon Your Competitors

Building Better Content By Improving Upon Your Competitors | Writing for the web & content marketing | Scoop.it
A content strategy doesn't go far if it's phoned in. Take all the help you can get, even if it's from a competitor.
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How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO | Writing for the web & content marketing | Scoop.it
A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
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The latest tactics publishers use to get readers to stick around - Digiday

The latest tactics publishers use to get readers to stick around - Digiday | Writing for the web & content marketing | Scoop.it
One of the big challenges today is getting readers to not only click one article but to click again (and again) after they do.
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Are You Bungling Your Blog Homepage Design?

Are You Bungling Your Blog Homepage Design? | Writing for the web & content marketing | Scoop.it
Learn how to avoid the most common blog homepage design mistakes.
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The Ultimate Process of Creating Effective Banner Ads

The Ultimate Process of Creating Effective Banner Ads | Writing for the web & content marketing | Scoop.it
Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is …
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5 Tips to Get the Best Out of Your Graphic Designer

5 Tips to Get the Best Out of Your Graphic Designer | Writing for the web & content marketing | Scoop.it
So you need to communicate something in a visual way but aren’t exactly sure how to do it. I understand, you didn’t go to art school and the last time you had to open a Photoshop, it was your aft…
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5 Great Sites for Downloading Free Icons

5 Great Sites for Downloading Free Icons | Writing for the web & content marketing | Scoop.it
Here are five sites that will help you discover free icons to download.
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Start A/B Testing Today with 5 Simple Steps

Start A/B Testing Today with 5 Simple Steps | Writing for the web & content marketing | Scoop.it
A/B testing advocates often say, “If you’re not testing, you’re guessing.” Plus, you`re losing money! Here`s how to quickly and easily start A/B testing ...
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Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages | Writing for the web & content marketing | Scoop.it
If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty…
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9 Power-Packed Ways to Promote Your Content

9 Power-Packed Ways to Promote Your Content | Writing for the web & content marketing | Scoop.it
Want a wider audience? Here are effective ways to promote content.
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The Formula for a Perfect Headline

The Formula for a Perfect Headline | Writing for the web & content marketing | Scoop.it
You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time. Wh
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6 Fantastic Landing Page Examples You'll Want to Copy

6 Fantastic Landing Page Examples You'll Want to Copy | Writing for the web & content marketing | Scoop.it
Discover what a great landing page looks like thanks to some inspiring examples.
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How to Write a Sales Email That Actually Gets a Response

How to Write a Sales Email That Actually Gets a Response | Writing for the web & content marketing | Scoop.it
When was the last time you responded to any type of interruptive advertisement? If you're anything like most modern consumers, it was probably sometime during the Clinton administration.
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The Latest and the Greatest Advice on Successful Headline Creation | Social Media Today

The Latest and the Greatest Advice on Successful Headline Creation | Social Media Today | Writing for the web & content marketing | Scoop.it
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How to Inspire Email Opt-ins in 5 Seconds or Less

How to Inspire Email Opt-ins in 5 Seconds or Less | Writing for the web & content marketing | Scoop.it
To get more email opt-ins, you need to optimize your opt-in page. These tips will help you convert in 5 seconds or less.
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The Secret Weapon to Superior Calls to Action

The Secret Weapon to Superior Calls to Action | Writing for the web & content marketing | Scoop.it
Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience. Without a strong call to action, you're not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you're fighting for budget, or…
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Nine examples of search tools from automotive websites

Nine examples of search tools from automotive websites | Writing for the web & content marketing | Scoop.it
I've looked at search and comparison tools on automotive sites in the past, and there was a lot of room for improvement.
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The Beginner’s Guide to Creating Quizzes for Your Website

The Beginner’s Guide to Creating Quizzes for Your Website | Writing for the web & content marketing | Scoop.it
You can’t just open up wordpress and type in a quiz (unfortunately). Quizzes are much more involved and take the use of a tool to create. So why even bother? Is it really worth it to make quizz…
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5 Key Elements to Test On Your Landing Page

5 Key Elements to Test On Your Landing Page | Writing for the web & content marketing | Scoop.it
Landing pages are key for inbound marketing and they are the easiest way to increase your CTR. Learn some tips and tricks to create great landing pages.
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27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

27 Marketing Tips That’ll Woo Your Visitors and Win Them Over | Writing for the web & content marketing | Scoop.it
Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even i
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Online Testing: 3 resources to inspire your ecommerce optimization | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Online Testing: 3 resources to inspire your ecommerce optimization | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Writing for the web & content marketing | Scoop.it
Optimizing to improve a customer experience can be a little overwhelming when you consider all the nuts and bolts that make up an entire ecommerce property in its entirety. In this MarketingExperiments Blog post, we'll take a look at three ecommerce resources from our testing library that will hopefully spark a few ideas that you can to add to your testing queue.
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A Beginner’s Guide to Google Webmaster Tools

A Beginner’s Guide to Google Webmaster Tools | Writing for the web & content marketing | Scoop.it
Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a fancy sports car in tip-top shape, you use a speci…
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Black & Decker Discovers Big Win in “Buy Now” vs. “Shop Now” Test

Black & Decker Discovers Big Win in “Buy Now” vs. “Shop Now” Test | Writing for the web & content marketing | Scoop.it
Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path. If you have not experimented with your call to action buttons already, then this story about how testing one call…
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8 Components of an Effective Email [Guide]

8 Components of an Effective Email [Guide] | Writing for the web & content marketing | Scoop.it
Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a guide that br…
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15 Ways to Improve Your Business Blog | Social Media Today

15 Ways to Improve Your Business Blog | Social Media Today | Writing for the web & content marketing | Scoop.it
Ways to improve your business blog with minimal effort.
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