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5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer

5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer | Writing for the Web & Content Marketing | Scoop.it

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.


And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 2014 11:23 AM

Eric Wittlake offers a thoughtful reflection on LinkedIn's failings.

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The Short Cutts | Every Matt Cutts video summarised into a short answer

The Short Cutts | Every Matt Cutts video summarised into a short answer | Writing for the Web & Content Marketing | Scoop.it
Get the short answers to 100s of Matt Cutts Web Master videos: The Short Cutts
Lola Howle's insight:

I love that you can search by T-shirt color. Also, "most common SEO mistake? not having a website"  uh oh.

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Why You Should Curate Content (And How to Do It Right) - Copyblogger

Why You Should Curate Content (And How to Do It Right) - Copyblogger | Writing for the Web & Content Marketing | Scoop.it
In the first episode of our 4-part series, we discuss what content curation is, the benefits, and provide an overview of how to do it effectively. (#SocialMediaSavvy Why You Should Curate Content (And How to Do It Right): Why are we doing a ...
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How to Use Twitter for Healthcare Effectively (4 Tips) - referralMD

How to Use Twitter for Healthcare Effectively (4 Tips) - referralMD | Writing for the Web & Content Marketing | Scoop.it
The content you're sharing from others should always be relevant to the topics you're typically covering in healthcare professionally on Twitter and occasionally your personal interests as well. Share the articles of others, retweet the tweets of ...

Via Family Doctor
Lola Howle's insight:

Always stay professional, with the option of sharing personal flair -- up to a point. Remember to be careful about seeming to give medical advice or diagnose issues! NEVER share specifics about a patient #HIPAA

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Seven key takeaways from our New York content marketing roundtable

Seven key takeaways from our New York content marketing roundtable | Writing for the Web & Content Marketing | Scoop.it

"We know from Econsultancy’s content marketing survey ... more than 90% of respondents believing at the time that content marketing will become more important over the next 12 months. 

Yet less than half of companies have dedicated budgets (34%) or dedicated individuals (46%) for content marketing."

Lola Howle's insight:

See the top 7 takeaways from a recent content marketing discussion by senior executives from a variety of industries, including B2B.

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Content Curation: 10 Free Tools To Save You Time - Business 2 Community

Content Curation: 10 Free Tools To Save You Time - Business 2 Community | Writing for the Web & Content Marketing | Scoop.it
Content Curation: 10 Free Tools To Save You Time Business 2 Community Social media tools and platforms to help you manage, curate and post are developed at such a furious pace that it is almost impossible to keep up and test each one, all the while...
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Stop Talking About Yourself! 5 Tools for Content Curation - Business 2 Community

Stop Talking About Yourself! 5 Tools for Content Curation - Business 2 Community | Writing for the Web & Content Marketing | Scoop.it
Stop Talking About Yourself! 5 Tools for Content Curation
Business 2 Community
Content curation is nothing new, but many marketers still aren't taking advantage of the benefits it has to offer.
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Which Social Networks Should You Care About in 2014? - Digital Europe

Which Social Networks Should You Care About in 2014? - Digital Europe | Writing for the Web & Content Marketing | Scoop.it
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us.

Via David Blundell
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Ana Melo's curator insight, March 12, 2014 5:41 AM

Great info graphic portrait of digital Europe.

sobrie01's curator insight, April 9, 2014 2:35 PM

How can we better leverage these options in learning? How do we leverage these to show best practices, quick bites of information for a particular group or use it in the classroom for application learning through video and discussion of that video. Interesting. Anyone doing it?

YOBSN Money's curator insight, April 30, 2014 1:14 PM

This should be very interesting great looking infographic agree?

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Is this the age of the content strategist?

Is this the age of the content strategist? | Writing for the Web & Content Marketing | Scoop.it

Companies' content strategies are becoming ever more mature, according to research conducted for a new best practice guide.

 

Econsultancy's new report into Digital Content Strategy highlights the growing importance of Content Strategy, not only as a capability within marketing organisations, but as an emerging discipline with its own associated specialist expertise.So have we really reached the age of the Content Strategist?...


Via Jeff Domansky
Lola Howle's insight:

I hope so. Yesterday, content was king. Today, content is more than that. Its value inundates every medium, every communication style, every business niche, and every step in the process of marketing. That's job security!

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Jeff Domansky's curator insight, February 5, 2014 9:44 AM

Econsultancy covers the growth of content strategy.

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Why Your Brand Should Stop Trying to Emulate BuzzFeed's Clickbait - SocialTimes

Why Your Brand Should Stop Trying to Emulate BuzzFeed's Clickbait - SocialTimes | Writing for the Web & Content Marketing | Scoop.it
Should content marketing pros really be out chasing hits with clickbait headlines and endless articles about celebrities and cute animals?

Via Cendrine Marrouat - cendrinemarrouat.com
Lola Howle's insight:

as a former journalist, I do tend to get very enthusiastic about "news hacking" blog ideas. this is a good reminder to pause and evaluate each idea for it's inherent value to my clients and their customers.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 5, 2014 2:24 AM


Titles matter and must entice readers. But is sensionalism a viable option? Not really, according to the author. 


You should worry about your audience's needs first...

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Health IT Marketing: How to Fix Your Market Problem

Health IT Marketing: How to Fix Your Market Problem | Writing for the Web & Content Marketing | Scoop.it
Health IT marketing follows a three act process leading the future buyer of a valuable and exciting journey.

Via Sam Stern
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Infographic: 10 Tips For Posting Better Social Media Updates

Infographic: 10 Tips For Posting Better Social Media Updates | Writing for the Web & Content Marketing | Scoop.it

This infographic created by Short Stack and Skinny shows ways to make updates better and more interesting. 
Some tips like posting a fun fact will definitely keep readers interested, while others, like not always ending a status update with a question serves to remind us not to make our page too gimmicky.

 
Check out some highlights at the link or view the infographic in its entirety here.


Via Lauren Moss
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Fiona MacDonald's curator insight, November 11, 2013 2:59 PM

Good tips - I try to follow, but might sometimes fail!

Mrs. Amstutz's curator insight, November 11, 2013 4:24 PM

need to read this and consider how I can better promote our library via social media

Intriguing Networks's curator insight, November 18, 2013 7:33 AM

Pointers for posters :)

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Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google | Writing for the Web & Content Marketing | Scoop.it
If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation, make sure you're on topic with the content and the website it appears on, and avoid abusing keyword-rich anchor text.
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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Writing for the Web & Content Marketing | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Lola Howle's insight:

Networking in the clouds (via balloons) and wearable books. Catch up on your work and sleep now, because nothing much productive might be happening after that?

Hint: stock up on balloons now?

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Edgar Mata's curator insight, September 1, 2014 10:10 PM

¿Cómo será la internet dentro de 20 años?

FATI's curator insight, October 8, 2014 11:14 AM

Great article

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Top 3 Content Writing Mistakes And How to Fix Them

Top 3 Content Writing Mistakes And How to Fix Them | Writing for the Web & Content Marketing | Scoop.it
Three content writing methods that you should get rid of to have a good strategy that is successful and attracts new customers.
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[Roundup] 32 SEOs Share Their Top Wishes for 2014

[Roundup] 32 SEOs Share Their Top Wishes for 2014 | Writing for the Web & Content Marketing | Scoop.it
Well, it’s that time of the year. We look back on what happened over the last 12 months and try to predict what the future holds for the industry. Half of the time, these are just pure guesses, some are…Read more ›
Lola Howle's insight:

good example of a curated blog post that can become evergreen content on a site.  

http://searchenginewatch.com/article/2333083/12-Types-of-Evergreen-Content-That-Attract-Valuable-Links

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Why aren't restaurants taking advantage of mobile search?

Why aren't restaurants taking advantage of mobile search? | Writing for the Web & Content Marketing | Scoop.it
More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.
Lola Howle's insight:

interesting findings, as I would have expected that MOST restaurants would want mobile sites. But the menu presentation is absolutely crucial, as well as the location info, contact method and reservations.

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Content marketing creates a space for effective healthcare outreach - Brafton (blog)

Content marketing creates a space for effective healthcare outreach - Brafton (blog) | Writing for the Web & Content Marketing | Scoop.it
Brafton (blog)
Content marketing creates a space for effective healthcare outreach
Brafton (blog)
If I had a penny for every word I've ever written, scribbled or typed, I'd be a multibillionaire.
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New Version Of Klout Features Content Curation And Scheduling ...

New Version Of Klout Features Content Curation And Scheduling ... | Writing for the Web & Content Marketing | Scoop.it
Klout just became many times more useful with the launch of an entirely new version of their service that features tools to help you curate content and sha.
Lola Howle's insight:

Will be interesting to see how the application develops in terms of flexible curation options and scheduling.

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10 Highly Informative Marketing Blogs Every Business Owner Should Read

10 Highly Informative Marketing Blogs Every Business Owner Should Read | Writing for the Web & Content Marketing | Scoop.it
I visit many blogs for marketing tips and advice, but there are some marketing blogs I regularly visit. Here are 10 of them, not in a particular order.
Lola Howle's insight:

Just remember to keep your own specific needs and individual clients in mind. Just because something is crowned "king" of the Internets this week, that doesn't mean your current strategies are wrong, bad or ineffective. Use your own tracking and testing measures to determine that, but watch the industry trends to see how they might benefit your clients now and in the future.

 

Marketing is not an exact science. It is a subjective, subtle process with any number of living, breathing, unquantifiable moving parts. But the intricasies of marketing certainly make a solid case for constantly reading and researching the subject. These blogs originate from some of the industry's best and brightest. 

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Digital Health Marketing Lessons from the Super Bowl

Digital Health Marketing Lessons from the Super Bowl | Writing for the Web & Content Marketing | Scoop.it
You have a second chance to execute your digital health marketing plan.

Via Sam Stern
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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Writing for the Web & Content Marketing | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.

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Jeff Domansky's curator insight, February 7, 2014 3:40 AM

Really valuable tips for your curation on Scoop.it.

aanve's curator insight, February 8, 2014 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 2014 7:57 AM
...
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Three Ways Google Plus Ripples Can Increase Your Visibility Online by Vertical Measures

Three Ways Google Plus Ripples Can Increase Your Visibility Online by Vertical Measures | Writing for the Web & Content Marketing | Scoop.it
Use Google+ Ripples to understand who shares your content, when they share it, and how to engage with the most influential people.
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Mobile Trumps Desktop in Paid Search Click Share [Study]

Mobile Trumps Desktop in Paid Search Click Share [Study] | Writing for the Web & Content Marketing | Scoop.it
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion's share of paid clicks at the expense of desktop.

Via Thomas Faltin
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Content: Marketing Strategy & Creation Tips

Content: Marketing Strategy & Creation Tips | Writing for the Web & Content Marketing | Scoop.it
Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies, and best practices.
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